Hello Authors and Readers . . . Welcome!
Well my dear friend ‘Marsha Freedman’ from The PR Insider is at it again!
She has once again validated why I book promote throughout Social Media for my book promoting clients!
Social Media is where readers are finding more and more new fresh authors and their fantastic reads. So lets see what Marsha has to say on why to use social media as part of your Gourmet Book Marketing Stradegy . . . .
~ Give Your Social Media Efforts The Gourmet Touch ~
If you haven’t gone all in with social media by now, it’s time to make the commitment as you solidify your marketing plans for 2016.
Long gone are the days when you could afford to be a dabbler in social media. It’s developed into a full-fledged profession all its own, and many colleges offer courses and even majors in social media marketing.
Yet to this day I still see companies like book marketing firms and promoters for instance that do little with what should be a great marketing opportunity for their clients. Instead, they depend strictly on strategies that worked for them 5 or 10 years ago, with little or no awareness of the new digital tools that are available.
Frankly, even some companies that make the effort to embrace social media are missing its true value.
How far do some of them miss the boat?
Here’s how far.
Jay York, an EMSI social media strategist, just told me about a company that recently advertised a social media job opening. To Jay’s amazement, the company offered to pay the social media strategist a commission based on sales that resulted directly from the efforts.
Yikes! That’s a clear misunderstanding of social media and the role it plays in marketing. While social media certainly can lead to sales – especially for inexpensive items like books that people buy often – that’s not really its primary purpose.
“Social media is best for building a relationship with potential customers or clients, serving as a critical part of your overall branding efforts.”
Let me share a few steps to help you get the most out of your social media efforts in 2016. . .