So, What Is The Real Deal About The .99 Cent Book Promo?

Hello and Welcome friends,


So I came across a new article over on by: Donna Brown, a book promoter and book lover. And many of my own book clients and friends happen to do Kindle E-book promos for just .99 cents. So when I read this article? I knew I had to share it for all of you and get to the bottom of “The Real Deal about the .99 Cent Promo Deal.” . . .

The Real Cost of The .99-cent eBook Offering:

I have nothing against 99-cent eBooks. I’ve bought them, I’ve read them and I appreciate that now it is easier than ever for authors to put their work out there and pricing is at an all time low. Whether books are priced $0.99, $2.99 or $4.99, it’s hardly a financial risk to try something different. When you can get 100 titles on your Kindle or Nook for a couple of hundred dollars instead of a thousand dollars, that has to be something to smile about.

However is the true cost of 99-cent eBooks all about the sales? Do they take away from higher priced authors? Or is it actually something much more insidious and sinister: do they diminish the quality perception of eBooks altogether?

I recently posted a customer review of a story I loved on Amazon. The writing was excellent, the story flowed beautifully and it was wonderful to read. It cost me five times less than a glossy magazine and was perfect alongside my morning coffee. I gave it a well deserved five stars. Unfortunately not everyone was so generous. The reviews ranged from cynical to scathing then to downright nasty.

But why? Simply put: it was not a 200-page novel but a short story. They felt like they were ripped off because they paid 99 cents for a short story; about 0.0005 cent per word! Hmm… when you look at it like that…

If an author receives just 35 cents from each eBook sold for 99 cents. Once you factor in tax, marketing, writing time, formatting time, preparing or paying for a cover image, hiring an editor/proofreader and so on, an author has to sell an awful lot of copies to even make their money back. So who’s selling who short?

When authors are kind enough to share quality fiction with us, how do we respond? Not by considering that we got a great piece of writing for less than the cost of candy bar but by insulting them and making them feel that they’re ripping us off?
Drinking instant coffee at home can be just as fulfilling as the three dollar cup of coffee at the local café bar. We appreciate the quality, we appreciate the treat, and we appreciate the value in something we enjoy. Is it so difficult to apply the same principles to eBooks?

So, authors, I implore you: the next time you see a 99-cent short story listed for the same price as a 200 page eBook, don’t feel that you have sold yourself short. Feel lucky that there are still passionate book lovers, like me, out there that take pleasure in quality pieces of fiction. At least you’ve given someone the chance to try something distinctively satisfying for less than a dollar.

About the Author:
Donna Brown is a self-employed Social Media, Blogging and Promotions Consultant living in Yorkshire, UK with her author husband and six naughty rescue cats. She works with bestselling author Terri Giuliano Long and has also worked with a number of other authors. Find her on Twitter or visit her website.




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