Hello and Welcome Readers, Authors, and Writers,
“I always enjoy sharing helpful articles I come across about book promoting and social media. And my dear friend Marsha Friedman from The PR Insider of EMSI Public Relations always has fantastic tips and advice on how to use social media to our advantage.
I also teach my authors I book promote for just how important social media is to promote their books through. It is about engagement when using social media.
Building a following also builds your readership. Here is what Marsha suggests to us about social media.”
Don’t Make This 5 Social Media Mistakes
Social media sites have become a powerful way to market your brand, but anyone who follows the news is aware they present pitfalls as well.
Companies end up apologizing over ill-advised tweets. Individuals create controversy with Facebook posts they thought were innocuous – or perhaps knew would be controversial but didn’t anticipate just how controversial.
If you’re like me, you probably have more than enough headaches without adding a social media blunder to the list! So to help you avoid some of the more common mistakes that businesses and individuals make, I asked EMSI’s social media team to chime in.
Here’s how they say many people go astray:
- Treating every platform the same. Social media sites are different and you need to approach them differently. Facebook, for example, is the most consumer-friendly and the first place most people go, whether they want to share photos of their grandchildren or learn what others have to say about their experiences with a business. LinkedIn is better for business and professional purposes. Twitter, with its character limit on messages, is the high-speed, information-now site. It’s a great place to check news updates. You also can get away with posting more often here than you can on other sites.
- Posting too frequently – or not frequently enough. You want a happy balance here. Some people flood their followers with Facebook posts. It becomes too much of a good thing and your followers’ eyes glaze over as they scroll quickly past your latest post – perhaps thinking, “Oh, no! Not him or her again!” On the other hand, out of sight is out of mind. If you rarely post, then your followers forget about you – and that’s not good either.
- Failing to use hashtags. When you are on Twitter or Instagram, you are trying to become part of the conversation. The hashtag allows more people to see your contributions to that conversation. For example, if you were on Twitter and tweeted something without a hashtag, only your followers would see it. (Unless, of course, they re-tweeted it to their followers.) But if you use a hashtag, any number of people could end up being exposed to what you have to say.
- Using poor spelling or incorrect grammar. I don’t want to become the Punctuation Police here, but it’s important to project a professional image. Misspelled words and problems with subject/verb agreement create the opposite effect. That means you need to remember what Mrs. Schubert taught you back in your high school English class. If you are unsure about a word’s spelling or the grammar in a particular sentence, look it up. Your computer can help some here, but don’t let those computerized spelling and grammar checks become a crutch. They don’t catch everything. For example, they will skip right past it if you use “their” when you should have used “there.”
- Posting offensive or inappropriate material. You can ruin years of goodwill in an instant if your social media sites are used to post something that many people find offensive. You would think that’s easy enough to avoid. But not necessarily. Sometimes it might not be clear to you that a particular post or tweet could strike people the wrong way, so be careful out there. Here’s an example where a careless moment resulted in social media backlash. During this year’s Oscars, Total Beauty, an online publication, tweeted how delighted it was to learn that Oprah Winfrey has tattoos. Just one problem. The woman in the Oscar photo accompanying the tweet was Whoopi Goldberg, not Oprah Winfrey. Critics pounced on the publication, and some mocked the mistake by posting their own tweets mixing up white celebrities. Total Beauty apologized.
Ouch! Yes, there are potential downsides if you’re not careful about what you’re doing. But such blunders aside, social media is a powerhouse marketing tool.
That’s why I maintain that the biggest social media mistake – by far – is not to be on social media at all. Go visit The PR Insider Marsha Friedman Today for more tips!
About Marsha Friedman
Marsha Friedman launched EMS Incorporated in 1990. Her firm represents corporations and experts in a wide array of fields such as business, health, food, lifestyle, politics, finance, law, sports, and entertainment. She consults individuals and businesses on a daily basis and is frequently asked to speak at conferences about how to harness the power of publicity.