Meet My Dear Friend Marsha Friedman of News & Experts and Now Part of The Family of Advantage Media-Forbes Books. I Learn So Much From Marsha …

Hey Authors?

“CELEBRITIZE Yourself” in The Coming NEW YEAR!

And you can by hiring an expert in the media field and she will do that and so much more! Why am I sharing this? Because I have helped many authors through my years of book promoting and marketing and some have needed to take that Next Step and work with a media marketing firm to get them elevated and noticed more so than my little “book promoting” throughout social media.

And they were serious writers and their books are “just that good” to move on to a higher level of media attention. I am only a “One Woman Show” and when those authors were ready?

The only PR Agency, Marketing, Branding, and Publishing firm I recommend is Marsha of News & Experts now part of The ForbesBooks Family. They do it all for your brand and books through Print, Television, Radio, and even have a Satellite TV Tour for Authors! So make you visit Marsha’s News & Experts Website!

SO, PLEASE, MEET MARSHA FRIEDMAN, As she announces some exciting news from earlier this year and just in time for those authors looking to be elevated in the media and beyond. I have known Marsha since I began book promoting for authors almost 7-years ago and I have learned so much from her.

I look up to her as a mentor, as she’s never been “stingy” lol, when it comes to sharing media tips and advice of her “Magic” she uses to help authors flourish. That’s why I love her dearly.
So when you are ready to take a step into the ‘Media Big League?’ 

Give Marsha a call . . . 1-727-443-7115

~Author, Catherine Townsend-Lyon and “Lyon Media Services”


by |  2018 | PR Education

I’m excited to share this news with you!

For the past few months, I’ve been in negotiation with Advantage Media Group|Forbes Books, to acquire EMSI.  Finally, we signed the papers and our new company name is now officially News & Experts.

EMSI with its News & Experts division (our face to the media) has been “my baby” ever since I launched it 28 years in 1990. It’s my legacy in a way and it’s always been my desire to build the brand bigger and stronger so our work can positively impact more people.  This acquisition allows the growth and expansion to happen in a way that was truly beyond my wildest dream.

“In 2016, Advantage Media Group partnered with media giant Forbes to create Forbes Books, the first-ever book publishing imprint by Forbes.
As they are a fast-growing authority marketing and publishing company that spans the globe, we’re so proud to be a part of their team and able to contribute to their continued success.”

This marriage makes sense on so many levels.  We’ve been representing Advantage authors to the media for many years and have a proven track record of working well together.  As a result, our relationship is one of great mutual trust and respect, and we share a total commitment to our clients.

I want to assure you that absolutely nothing will change in our relationship with you!  Adam Witty, Founder and CEO of Advantage|Forbes Books, has insisted we continue doing “business as usual.”  Our services remain the same, as do our rates and agreements.  But even more important, all of our team remains the same.  They’re each very excited about the career opportunities and growth potential joining the Advantage Family offers them personally.

As for me, I have no plans to go anywhere for quite a long time – I love what I do too much!

This is truly an exciting time for all of us.

Marsha Friedman






MARSHA’S NEW YEAR 2020 News Letter and Blog Post

Can 2020 Be The Year That Sets You Apart From Your Competition?

New year, new decade, new opportunity to distinguish yourself from your peers!

I always find the approach of New Year’s Day invigorating because it gives us the opportunity to take a step back, review where we’re at in life (and in business), and consider where we want to go.

There’s something magical about Jan. 1. It’s like the world says to us, “You get another chance!”

So, as you take advantage of that “new chance” and make your business plans for 2020, let me remind you of something that might not be at the top of your priorities list, but can differentiate you from your competition, and if leveraged correctly will open the door to greater success.

I’m talking about getting interviewed or quoted in the media. Each time a newspaper reporter turns to you for an insightful quote, or a radio or TV show host interviews you on the air, you are building your brand as an authority in your field.

You can then leverage this media exposure by sharing links to your press coverage on social media, on your website, and in your marketing materials. Potential clients who are trying to decide whether to hire you or your competition across town are going to be impressed that it’s you – not the other guy – who the media turn to for expertise.

But to accomplish that, publicity can’t be an afterthought.

With 2020 nearing its arrival, let me offer three essential steps that will get you started on this journey and keep you focused:

  • Make a decision.  You have to make a conscious decision that this is the year you will go all in and do what’s necessary to promote your personal and company brand. Then (and this is really important!) stick to that decision no matter how many obstacles you encounter. Publicity is tough sledding at times and success isn’t always immediate.

    Maybe you craft what you think is a wonderful pitch for a story idea or radio interview segment, but the local newspaper doesn’t bite or the radio show host never replies. Persistence pays off in the long run, and in the process, you’re learning what engages the media’s interest and what doesn’t.

  • Set a budget.  As with anything else in business, you spend money to make money. How much? That will depend on you, your message and your goals. Do you plan a do-it-yourself publicity campaign? Do you plan to hire someone in-house to execute your campaign? Or do you prefer to enlist the aid of a PR firm? Regardless of your approach, you need to make sure you’ve set aside the necessary funds to accomplish what you set out to do.


  • Commit to the time.  If you aren’t prepared to carry through on this step, then the first two steps won’t make much difference. I’ve witnessed publicity campaigns fizzle because a client wouldn’t take the time to be interviewed by a journalist from a top-tier publication on short notice, or provide answers to questions from a reporter who’s on a tight deadline.

    Yes, it can be a pain and I realize you have other responsibilities, but you must find ways to make the time. If you’re not willing to do that, the newspaper reporters, radio show hosts, and TV producers will find someone who is.

When you think about it, vowing to make publicity a priority in 2020 is much like any other New Year’s resolution. You have to make a decision about what you want to accomplish, make sure you have the resources you need to accomplish it, and then commit to following through.

Do those things and 12 months from now you’ll be able to look back at your 2020 publicity efforts and realize how the recognition you’ve gained has set you apart from your competition.
Here’s to a wonderful and productive New Year!
P.S. If you want professional advice on getting the most out of your publicity efforts, give us a call at 1-727-443-7115 …

Marsha Friedman