What Have We Learned A Year or So Later From COVID, Media, and Publicity Outreach? My Special Guest Marsha From News & Experts Tells Us. . .



What The Last Year Taught Us About COVID And Media Outreach

Posted on by Miguel Casellas-Gil

“Like me, you are probably saddened by news reports that COVID-19 is making a resurgence. Once again, the pandemic is poised to dominate news cycles and, in addition to worrying about health concerns, anyone who is trying to gain media coverage will need to think about how their message fits into the current media conversation.

One bright spot in this otherwise dismal situation is that we learned a lot over the last year about the opportunities for and the importance of PR during a pandemic, and we can all put those lessons to use going forward. In the spring of 2020, we encountered something we rarely if ever had faced in the more than three decades that News & Experts has been in existence.”

Practically every single news story every day was about one subject – the coronavirus. Under those conditions, how could we pitch clients whose expertise and messages had absolutely nothing to do with medicine or health? The one-topic news cycle seemed like a barrier – but only momentarily. Quickly it became clear that the pandemic affected more than health. Finance, sports, personal relationships, corporate culture, the workplace, education, travel and numerous other aspects of life were upended by the pandemic.

All of those topics were also ripe to be discussed and explored in the news. In other words, regardless of your message and your expertise, there was a place for you in the COVID conversation if you approached things the right way. That holds true today. This time the pandemic hasn’t completely hijacked the news, but it does still touch nearly everything in one way or another. That’s why it’s good to review any lessons learned from more than a year of dealing with it.


Stay In The Game

One lesson we definitely learned is that you don’t want to put your publicity efforts on hiatus until the pandemic is over, as some people were tempted to do. Who knows when this will all end. Instead, stay in the game by constantly massaging your message so it fits with what’s happening. This really is no different from what we always told clients in non-pandemic climates. You improve your odds of media success anytime you can link your expertise and message to what print journalists are already writing about, and what radio and TV talk show hosts are already talking about. With our guidance, this is what our clients were able to do.

One client who wrote a book on how the pandemic affected schools was able to speak to the difficulties parents and children encountered, and ways education might be improved as a result of lessons learned from COVID. Another whose expertise was remote work suddenly found that lots of people needed advice about her subject. A client who specializes in helping businesses raise capital spoke about funding options for those businesses rebounding from COVID.

So, if you are trying to promote your personal or business brand, explore where you might fit into the current conversation about the pandemic. The media always needs experts to comment on events and you can be that go-to person and share your knowledge.

If you are a business owner or a consultant who advises businesses, that could involve discussing business decisions about whether to require employees to be vaccinated or whether to request that customers wear masks. If you are a medical professional, you might be able to comment on news stories directly related to the virus or the vaccines.

Or possibly you could discuss the impact the pandemic is having across health fields, such as evolving protocols for office visits or procedures that get postponed.
Doing Good While Promoting Your Brand & Expertise

Something I wrote a year ago also bears repeating now as a lesson learned. You have an opportunity to become part of the conversation about the pandemic and its impact, but making use of this opportunity doesn’t mean you should be opportunistic.

You don’t want to approach it in an exploitative way because that would quickly backfire. But, if you have something valuable to share with the media’s readers, viewers and listeners, they will want to hear from you. A bonus is that you will be doing good in the world as well as promoting your brand.

Yes, we all learned lessons in the last year – and likely there are plenty more awaiting us.

And that’s the good news because each of those lessons will assist you in your goal of building a long list of media successes…


Keep Learning and Growing with News & Experts!

Marsha Friedman, CEO & Founder


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Cat Lyon’s Reading Den is Sharing For All Authors Where To Market & Promote Your New Books For Free or at a Discount! This Post Shouldn’t Be Missed…


It might be a MONDAY, but this Cat is feeling frisky and would like to share some marketing tips and places to help all authors have some low-cost options to promote their books at either No Cost, Free, or Discounted and get exceptional results! I sure know there are many, many authors who might be releasing their very first book, so I want to help out and share some of my discounts and “Go To” places I use for all my marketing clients/friends.

First I would like to share that I am now a Freelance Marketer in Arizona and now Cat L ~ Marketer https://reedsy.com/cat-lyon is now listed on this great place all authors need to be set up on!

It’s called reedsy, https://reedsy.com/discover/ and I’m listed as a Professional Affordable Marketer on their Reedsy Market Place…

The market place side is where authors can find amazing services and providers looking for editing, proof readers, publishing, promo and marketing, and many other services. Professionals, including myself are put through a rigorous approval process to receive a recommendation and added to their list. You see my most current clients and projects I have been working on or currently working on.

And you can request a quote of my affordable marketing plans and consulting at any time. You can also find them here on my website and I am still offering 10% through the end of August when you email me at lyonmedia@aol.com on all three custom plans I offer here: https://catlyonsreadingden.com/cats-affordable-marketing-plans-literary-services-with-free-consulting-heres-what-we-offer/Cat




SO LET’S GET TO SHARING!!

My first highly recommended book promotion and is offering a deep discount to promote your book on is over on one of my FAV places, BooksShelf https://www.booksshelf.com/ and they share what they offer in the month before in time for you to set your book up for the next months promo! Here is what they are offering for the whole month of September and you can Book it Now! All this for just $39.

We Invite You To Join Our PlatformSubmit Your Book FOR FREE Or Take Advantage Of The Sept. Promo Packages Below
70% off Savings at BooksShelf!




Grab your Golden chance to secure a spot on our September Promotional Campaign! Not only we’ll heavily promote your book on our website, you’ll get Twitter posts AND your book will get a review, which will also be promoted on BooksShelf.com And all of this at 70% OFF! They have a huge readership and do a great job in sharing your book once it is listed! Learn More and Get The Promo


Check out some of the other promotional options they offer while you are there.

Do You Want To Be Part Of Every Promotion Each Month
AND
Save Some Money Doing It?

Regardless if you decide on the BASIC, PLATINUM or anywhere in between you’ll be sure to have your book constantly on TOP SPOTS on our website every month, for every promotion! BooksShelf.com 

Cat Loves BooksShelf!



Cat’s next affordable book promotion places and my “Go To” to help authors is over at both Book Goodies and Awesome Gang! I have been working with Deb Carney of https://bookgoodies.com/authors-start-here/ and my buddy Vinny of https://awesomegang.com/advertising-on-awesomegang/ for many years and they do an exceptional job when you advertise and promote your books with them! They have built their sites with a huge readership spread across genre specific sites and so much more.

They key is? YOU NEED to SIGN up for both “The Author Newsletters” when submitting a book for the first time on both sites and they will send YOU discounts, a lot! LOL. They do a fantastic job with promoting your books throughout the large social media presence and groups they have on many platforms.

Check all the amazing testimonials from current authors they have helped on both https://awesomegang.com/testimonials/ and they both give you a FREE Author Interview (Self-Serve Form) to submit that goes along with your Book Promotions! https://bookgoodies.com/category/interviews/ . . . AND?
THIS IS BEING OFFERED On BookGoodies!
( “Everyone is busy one way or another with back to school this week so I am going to keep this short and sweet: BookGoodies Home Page Ads for $25 per week. No coupon needed. Just use this special link:
https://bookgoodies.com/advertising/seasonal-features/
This is only being advertised to our newsletter list but you can share it with your author friends that might not be on our newsletter. They can sign up at the end of the form when they book their ad.

Let’s sell some books! Our paid advertisers will be getting some special promotional opportunities in the next few weeks. Stay tuned and whitelist dc@bookgoodies.com and deborah@bookgoodies.com so you keep getting our emails.

Deborah Carney
BookGoodies Network of Sites for Book Lovers”



AND? Thanks to the hard work Vinny of Awesome gang has put in for you? Here Below is a LIST of BOOK SITES You Can List all your books on for FREE! YUP! FREE! 😊😺✨✨


Get Your Book Featured Across Many Websites For One Low Price!


Places To Submit Your Book For Free Promotion

“In my quest to help authors promote their book I am going to make a list of places where you can submit your book for free to get it in the hands of readers. I realize that it is hard to get your book in the hands of readers and hopefully this resource will grow.”

First place is of course our site.

Awesomegang.com Submit your book

Awesomegang Facebook Page

Bookgoodies.com

BookGoodiesKids.com

Pretty-Hot.com

DiscountBookMan.com

MyBookPlace.com

Author Marketing Club

ToplessCowboy.com – Romance books only

Wanton Reads

MyAdultPlace

FreeBooksy

Just Kindle Books

Free Discounted Books

This Is Writing

Dave over on KindlePreneur. com also has a Great list of the Best Book Promotion Sites.



PRESENTED BY “Cat Lyon’s Reading Den” blog home for “Lyon Literary Services!”


Top 10 most-read pet food stories of 2020 | 2020-12-31 | Pet Food Processing
Author Cat Lyon


Cat Sharing a Few New Marketing Tips For Authors and Other Stuff…


It has been a while since I have shared some Marketing and Promoting Advice/Tips with all the authors and writers who stop by and visit the “Reading Den.” I always get good tips and also do my own research on what is trending and hot in book promoting or large book sites that offer low-cost or FREE promoting. I want to share some changes as well that have made in regards to my small literary business. Readers seem to be back to reading all formats and not just e-books and audiobooks.

More and more authors are also releasing new books like crazy and my business is finally picking back up after last year and due to the COVID virus. So let me start with a fantastic new place I came across that covers and promotes your books through Twitter and it’s FREE to register and promote your books! Who doesn’t love free? The book site is called “Book Club Pro” and the link to Register is >>>> https://www.bookclubpro.com/users/sign_up and it really is free to use. All you do is fill out the form, create a Author Profile, then start adding your books! Pretty Simple!

When you begin listing your books, they don’t have to be on promo sale. But this IS a great place and tool to use if are reducing the price of your e-book for a promo sale. Either way? Your books will great exposure. And make sure you ADD your Amazon Link to your e-book listing. I forgot at first and could not understand why my books were not being tweeted automatically! Yes, they do all the tweet posts for you! So go now and get your books listed.



Now about Cat’s business changes. I have changed my business name to Lyon Literary Services & Marketing Plans and the “GUY” who runs my official website of the same name is working hard to get the changes done that I need for the domain and what I am now offering.

So, I made a temporary page for what I’m offering and doing now here this website. So instead of Cat putting it all here? You may visit my page that has the three Marketing Plans we offer and all come with free consulting, referrals, and book ad discounts.

VISIT: https://catlyonsreadingden.com/welcome-readers-and-authors-to-cat-lyons-reading-den-blog-home-of-lyon-media-services-literary-consulting/

If you are looking for help or would like to purchase a plan and work with Cat? Just send my an EMAIL: lyonmedia@aol.com and we can set an appointment to chat and discuss what your goals are for your books. My testimonials and current authors we have custom made marketing plans will be finished soon, but check out my sidebar Photo Gallery to see who are working with or our former recent clients.

Cat’s main goal for our clients is of course, great exposure, increased sales and book reviews! Put Cat to work on your next book release and will make it SHINE!


Lyon Literary Services & Consulting








Message From My Friends & Team At AllAuthor.com …COVID is Hitting Them Hard in Their Country & Suspending Activity Until Mid/Latter May 2021. Prayers as Several Tested Positive…


As most of my author friends know, one of my favorite “go to” places for readers and a promo site that I add all my author clients on? Of course, it is my friends of All Author here>>> https://allauthor.com/

Many of you may NOT know they are located out of the country in India as Mady, Vaveen, and the team work hard to provide exceptional promotion and marketing for DIY authors.

Sadly, many of the team have tested positive for COVID-19 and could really use some help from the Reader, Writer, and Author Community Right Now and why I am sharing the notice they sent out. We have seen on the news here in States just how DIRE it is in India right now. The have to suspend the services for a few weeks due to so many have tested positive.

Here is what All Author sent out and shared. I hope all my friends will help out a little with a DONATION.
I just made one and I hope you will too! 💝✝✨✨✨📚 Please keep the team in your PRAYERS TOO!



allauthor.com

Hi Catherine,

The last year has been tough on all of us with the pandemic taking a toll on our physical and mental health.

As you might have heard on the news, the situation in India is worsening every day with the coronavirus spreading rapidly.

Today we are coming to you with some unfortunate news — our co-founder, Naveen Joshi, and most of our staff have tested positive for COVID-19.

Due to this dreadful situation, We’ll be pausing our operations and development work until May 12 to give time for our team to recover fully. So, there’ll be a delay from our side in responding to the support queries. We request you to please bear with us until our team recovers.

That said, our platform will be functioning as usual and you can continue using our tools and features.

Things are getting extremely tough as many of our employees’ family members have also been tested positive for COVID-19. So, we need all the support we can get to recover and get back to work in full force.

Please keep us in your thoughts and prayers for the speedy recovery of our team and their families.

If you wish to donate to the medical expenses of our AllAuthor team and their families, please use the below link.

Click here to make a donation

Every small gesture and action would mean so much to us.

Thanks ahead for your gifts and for your understanding.

Stay safe!,
Mady & Naveen
Team AllAuthor


****************************************


FOR AUTHORS Who Don’t About The Great Services you get with a FREE or a Paid Plan?
Here is more about how they help YOU get AMAZING Book Exposure
!
Stop By And learn how they can help you here>>>>> https://allauthor.com/about-us/



The Reading Cat!

Cat’s Friend Rahull Ravi of Dawn Hill Publications is Back With More Marketing Tips & Advice For Us. What is Marketing Non-Negotiables?


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Marketing Non-Negotiables


Essential Rules to Live By:

I wish someone told me there are certain non-negotiables to marketing, before I entered the world of marketing, so I wouldn’t have made a fool of myself. I entered my first marketing role quite a few years ago, and to that job, I brought with me a few misguided pre-conceived notions about marketing.

The most dangerous notion being, assuming I could simply advertise my products on social media from the start. No value offers. No personality. Nothing. I quickly learned that you have offer something, some value, bring your personality to the table in order to increase my engagement, but we’ll get to that later, trust me.

Luckily for you, I made mistakes, so you won’t have to. I’ve improved and honed my marketing skills over the past few years, and I was lucky enough to realise there are a few non-negotiables to marketing.


These are the golden rules to marketing, so pay attention, and make notes:

Content is King:

  • Burn those three words into your memory and repeat it like a mantra every-time you think of new marketing methods.
  • You can learn the intricate ins and outs of Facebook’s Ads Manager and throw a £1000 daily budget into your many split-audiences and split-campaign objectives, but if your content is poor, if you’re using a shoddy image or a video shot with a 2005 Sony Ericson, then your campaign will fall flat on its face. Thud, bang, lights out.
  • Remember to look at the content around you and I don’t mean scrolling on your Instagram feed for 5 minutes and then going back to your Netflix series. I mean, you need to make a proper report.
  • Analyse your competitors, what sort of content do they release, is it visual, is it professional photography or is it digital design? What sort of engagement do they receive? How many social media sites are they on? Which sites are they not on? What sort of value are they providing with their content? Are they missing any areas of value or lacking in detail? These are just a few questions to consider.
  • The final point is key, whatever your competitor is doing wrong is essentially a gap in the market. While you shouldn’t base your entire strategy around it from the get-go, you should pay close attention to it and see if you can fill that gap and provide your audience with the content and value they’re so desperately yearning for!



Provide Value before you Promote:


  • Have you ever spoken to someone in real life who spoke about themselves non-stop and never asked how you’re doing? That’s how a lot of authors look like on Twitter and Instagram. They promote, promote and promote without ever listening to their audience and providing the value that they’re so desperately seeking!
  • It’s simple, provide value to your audience. If you’re an author, you should have a pretty good idea of what sort of advice and help you’d like to be receiving. Writing tips, marketing tips or simply some writing related humour.
  • If you can’t provide advice or help, then just have a conversation and support other authors, be nice. It’s certainly better than aimless promotion.
  • We’re not saying promotion should never occur, it’s most certainly important, just remember to provide some value first, that’s how you draw your audiences attention.

Consistency

“I’m getting no traction; I can’t be bothered anymore” – probably some aspiring author after a few weeks on Twitter. Here’s the thing about marketing, it’s really fun to do, until it’s not. I’ve spoken to a lot of aspiring marketers who have asked me, ‘how do you stay motivated?’. The truth is, I don’t. Some days, I’ve woken up and realised I have to put more time and effort into a channel that has been underperforming for weeks but I just get on with it. I do the work.

I don’t care if my writing or content comes out looking like hot garbage on the first draft, I can always edit it later! Let me tell you, that’s when you really learn about yourself and how far you’re willing to go to achieve your success. Ask yourself are you willing to work even when you don’t want to? Even when you’d rather be watching your favourite Netflix series? Don’t be an excuse generator, be an excuse incinerator.

Consistent posting on your marketing channels such as your blog, Twitter, Instagram etc, is what separates you from a lot of authors. Let me tell you, when you combine consistency with high quality content, and you have a delicious recipe for success.

Don’t believe me? Go to a successful YouTuber’s channel such as ‘Jenna Moreci’, go to her videos and sort it from ‘oldest to newest’. You’ll notice three things:

  • You’ll see consistent posting; most successful YouTubers post on their channel 4 to 5 times per month.
  • With successful channels, you’ll notice, as time goes on, the quality of the content is slowly getting better, the author of the videos is slowly but surely understanding what works with their audience, and what doesn’t work. That only happens when you post consistently, make mistakes quickly and learn with speed of Usain Bolt, not literally of course.
  • You’ll notice the engagement suddenly shoot through the roof, that’s what happens when high engagement, excellent SEO rankings and word-of-mouth all combine.

Consistency is key, there’s no way around it. There’s no secret to staying motivated either, some days you’ll have to grit your teeth and get through it. It’s never as bad as you think it’s going to be.

That’s it. Those are the three staples of marketing. These really are non-negotiables; you cannot avoid the universal truth that’s been laid out for you in this blog post. These three rules alone won’t lead you to glory, but they will be the backbone and foundation of your success.
Who said it would be easy?
Nobody.



Make sure you give Dawn Hill Publications a visit as they have more solid and sound marketing advice for authors and writers here https://www.dawnhillpublications.com/ They represent some amazing authors and a great place for readers to find new books to read!

Let’s Get Ready To Market Our Books Into The New Year With My Friends of ‘Dawn Hill Publications’…


What Are The Three Main Influencers of Book Purchases?
By Rauhall ~ https://www.dawnhillpublications.com/post/3-main-influencers-of-book-purchases


Dawn Hill Publications in the UK




Most self-published authors spend the majority of their week in two ways, writing their next novel and marketing their current book.

Courtesy of Dawn Hill Publications Marketing Director


It’s no secret that we operate in a highly saturated market, with hundreds of sub-markets which are also highly saturated, take for example, the romance genre. In the era of saturated markets and heavy competition, it’s important for authors to know what makes the book buyer think ‘yes, I’m going to buy this book!’.



Word of Mouth


Word of mouth is statistically proven to be the most popular reason for book purchases. Word of mouth translates to recommendations from friends or family. It makes a lot of sense that the average book buyer trusts the opinions of their friends and family over the transnational publisher waving their promotions in their face.

Word of mouth marketing is also undoubtedly the hardest to achieve and execute because you’re essentially not in direct control of anything. Most major publishers have an army of reviewers, major newspapers and popular bloggers to spread the word about their books. As a self-published author you can still achieve word of mouth sales, you’ll just need to put in a bit of work into developing a base of reviewers and followers first, but we’ll address that in a different post.

Book Reviews:

You guessed it! Who would of thought that the main influencer of word-of-mouth marketing would be crucial in increasing your book sales?! Okay, we’ll stop with the sarcasm, you get the point. Book reviews are crucial. Firstly, they provide valuable social proof that your book is worth the reader’s time.

Readers are often inundated with a plethora of book choices on Amazon and as a result they have to make snap decisions on which book link to click on and during this snap decision, most readers take into account the number of reviews a book has. The more, the merrier. Tip: find the average amount of reviews in your genre on Amazon’s search results and make that your review target.



Favorite Author:


For the most part, book readers are a loyal bunch. When they find an author they really love, they’ll stick to them like glue, often choosing their new releases over other books which are also very enticing. Writing a fantastic book goes a long way to securing your place in the hearts of readers, but it’s not the sole factor.

Many successful authors have strong personal brands on Twitter, Facebook and Instagram, where they share aspects of their personal life and communicate with their audience. They’ve cultivated relationships with their readers, and this cannot be understated enough.

Once a reader falls in love with the personality of an author, as well as their writing, it’s a wrap. They will be purchasing their books until that author decides to stop writing.

Hope you enjoyed the read,
~ Rahull

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VISIT DAWN HILL PUBLICATIONS IF YOU ARE AN AVID READER and JOIN THE DHP REVIEWERS’ CLUB!
https://www.dawnhillpublications.com/drc