It has been a while since I have shared some Marketing and Promoting Advice/Tips with all the authors and writers who stop by and visit the “Reading Den.” I always get good tips and also do my own research on what is trending and hot in book promoting or large book sites that offer low-cost or FREE promoting. I want to share some changes as well that have made in regards to my small literary business. Readers seem to be back to reading all formats and not just e-books and audiobooks.
More and more authors are also releasing new books like crazy and my business is finally picking back up after last year and due to the COVID virus. So let me start with a fantastic new place I came across that covers and promotes your books through Twitter and it’s FREE to register and promote your books! Who doesn’t love free? The book site is called “Book Club Pro” and the link to Register is >>>> https://www.bookclubpro.com/users/sign_up and it really is free to use. All you do is fill out the form, create a Author Profile, then start adding your books! Pretty Simple!
When you begin listing your books, they don’t have to be on promo sale. But this IS a great place and tool to use if are reducing the price of your e-book for a promo sale. Either way? Your books will great exposure. And make sure you ADD your Amazon Link to your e-book listing. I forgot at first and could not understand why my books were not being tweeted automatically! Yes, they do all the tweet posts for you! So go now and get your books listed.
Now about Cat’s business changes. I have changed my business name to Lyon Literary Services & Marketing Plans and the “GUY” who runs my official website of the same name is working hard to get the changes done that I need for the domain and what I am now offering.
So, I made a temporary page for what I’m offering and doing now here this website. So instead of Cat putting it all here? You may visit my page that has the three Marketing Plans we offer and all come with free consulting, referrals, and book ad discounts.
If you are looking for help or would like to purchase a plan and work with Cat? Just send my an EMAIL: firstname.lastname@example.org and we can set an appointment to chat and discuss what your goals are for your books. My testimonials and current authors we have custom made marketing plans will be finished soon, but check out my sidebar Photo Gallery to see who are working with or our former recent clients.
Cat’s main goal for our clients is of course, great exposure, increased sales and book reviews! Put Cat to work on your next book release and will make it SHINE!
As most of my author friends know, one of my favorite “go to” places for readers and a promo site that I add all my author clients on? Of course, it is my friends of All Author here>>> https://allauthor.com/ …
Many of you may NOT know they are located out of the country in India as Mady, Vaveen, and the team work hard to provide exceptional promotion and marketing for DIY authors.
Sadly, many of the team have tested positive for COVID-19 and could really use some help from the Reader, Writer, and Author Community Right Now and why I am sharing the notice they sent out. We have seen on the news here in States just how DIRE it is in India right now. The have to suspend the services for a few weeks due to so many have tested positive.
Here is what All Author sent out and shared. I hope all my friends will help out a little with a DONATION. I just made one and I hope you will too! 💝✝✨✨✨📚 Please keep the team in your PRAYERS TOO!
The last year has been tough on all of us with the pandemic taking a toll on our physical and mental health.
As you might have heard on the news, the situation in India is worsening every day with the coronavirus spreading rapidly.
Today we are coming to you with some unfortunate news — our co-founder, Naveen Joshi, and most of our staff have tested positive for COVID-19.
Due to this dreadful situation, We’ll be pausing our operations and development work until May 12 to give time for our team to recover fully. So, there’ll be a delay from our side in responding to the support queries. We request you to please bear with us until our team recovers.
That said, our platform will be functioning as usual and you can continue using our tools and features.
Things are getting extremely tough as many of our employees’ family members have also been tested positive for COVID-19. So, we need all the support we can get to recover and get back to work in full force.
Please keep us in your thoughts and prayers for the speedy recovery of our team and their families.
If you wish to donate to the medical expenses of our AllAuthor team and their families, please use the below link.
Every small gesture and action would mean so much to us.
Thanks ahead for your gifts and for your understanding.
Stay safe!, Mady & Naveen Team AllAuthor
FOR AUTHORS Who Don’t About The Great Services you get with a FREE or a Paid Plan? Here is more about how they help YOU get AMAZING Book Exposure! Stop By And learn how they can help you here>>>>> https://allauthor.com/about-us/
I wish someone told me there are certain non-negotiables to marketing, before I entered the world of marketing, so I wouldn’t have made a fool of myself. I entered my first marketing role quite a few years ago, and to that job, I brought with me a few misguided pre-conceived notions about marketing.
The most dangerous notion being, assuming I could simply advertise my products on social media from the start. No value offers. No personality. Nothing. I quickly learned that you have offer something, some value, bring your personality to the table in order to increase my engagement, but we’ll get to that later, trust me.
Luckily for you, I made mistakes, so you won’t have to. I’ve improved and honed my marketing skills over the past few years, and I was lucky enough to realise there are a few non-negotiables to marketing.
These are the golden rules to marketing, so pay attention, and make notes:
Content is King:
Burn those three words into your memory and repeat it like a mantra every-time you think of new marketing methods.
You can learn the intricate ins and outs of Facebook’s Ads Manager and throw a £1000 daily budget into your many split-audiences and split-campaign objectives, but if your content is poor, if you’re using a shoddy image or a video shot with a 2005 Sony Ericson, then your campaign will fall flat on its face. Thud, bang, lights out.
Remember to look at the content around you and I don’t mean scrolling on your Instagram feed for 5 minutes and then going back to your Netflix series. I mean, you need to make a proper report.
Analyse your competitors, what sort of content do they release, is it visual, is it professional photography or is it digital design? What sort of engagement do they receive? How many social media sites are they on? Which sites are they not on? What sort of value are they providing with their content? Are they missing any areas of value or lacking in detail? These are just a few questions to consider.
The final point is key, whatever your competitor is doing wrong is essentially a gap in the market. While you shouldn’t base your entire strategy around it from the get-go, you should pay close attention to it and see if you can fill that gap and provide your audience with the content and value they’re so desperately yearning for!
Provide Value before you Promote:
Have you ever spoken to someone in real life who spoke about themselves non-stop and never asked how you’re doing? That’s how a lot of authors look like on Twitter and Instagram. They promote, promote and promote without ever listening to their audience and providing the value that they’re so desperately seeking!
It’s simple, provide value to your audience. If you’re an author, you should have a pretty good idea of what sort of advice and help you’d like to be receiving. Writing tips, marketing tips or simply some writing related humour.
If you can’t provide advice or help, then just have a conversation and support other authors, be nice. It’s certainly better than aimless promotion.
We’re not saying promotion should never occur, it’s most certainly important, just remember to provide some value first, that’s how you draw your audiences attention.
“I’m getting no traction; I can’t be bothered anymore” – probably some aspiring author after a few weeks on Twitter. Here’s the thing about marketing, it’s really fun to do, until it’s not. I’ve spoken to a lot of aspiring marketers who have asked me, ‘how do you stay motivated?’. The truth is, I don’t. Some days, I’ve woken up and realised I have to put more time and effort into a channel that has been underperforming for weeks but I just get on with it. I do the work.
I don’t care if my writing or content comes out looking like hot garbage on the first draft, I can always edit it later! Let me tell you, that’s when you really learn about yourself and how far you’re willing to go to achieve your success. Ask yourself are you willing to work even when you don’t want to? Even when you’d rather be watching your favourite Netflix series? Don’t be an excuse generator, be an excuse incinerator.
Consistent posting on your marketing channels such as your blog, Twitter, Instagram etc, is what separates you from a lot of authors. Let me tell you, when you combine consistency with high quality content, and you have a delicious recipe for success.
Don’t believe me? Go to a successful YouTuber’s channel such as ‘Jenna Moreci’, go to her videos and sort it from ‘oldest to newest’. You’ll notice three things:
You’ll see consistent posting; most successful YouTubers post on their channel 4 to 5 times per month.
With successful channels, you’ll notice, as time goes on, the quality of the content is slowly getting better, the author of the videos is slowly but surely understanding what works with their audience, and what doesn’t work. That only happens when you post consistently, make mistakes quickly and learn with speed of Usain Bolt, not literally of course.
You’ll notice the engagement suddenly shoot through the roof, that’s what happens when high engagement, excellent SEO rankings and word-of-mouth all combine.
Consistency is key, there’s no way around it. There’s no secret to staying motivated either, some days you’ll have to grit your teeth and get through it. It’s never as bad as you think it’s going to be.
That’s it. Those are the three staples of marketing. These really are non-negotiables; you cannot avoid the universal truth that’s been laid out for you in this blog post. These three rules alone won’t lead you to glory, but they will be the backbone and foundation of your success. Who said it would be easy? Nobody.
Make sure you give Dawn Hill Publications a visit as they have more solid and sound marketing advice for authors and writers here https://www.dawnhillpublications.com/ They represent some amazing authors and a great place for readers to find new books to read!
Most self-published authors spend the majority of their week in two ways, writing their next novel and marketing their current book.
Courtesy of Dawn Hill Publications Marketing Director
It’s no secret that we operate in a highly saturated market, with hundreds of sub-markets which are also highly saturated, take for example, the romance genre. In the era of saturated markets and heavy competition, it’s important for authors to know what makes the book buyer think ‘yes, I’m going to buy this book!’.
Word of Mouth
Word of mouth is statistically proven to be the most popular reason for book purchases. Word of mouth translates to recommendations from friends or family. It makes a lot of sense that the average book buyer trusts the opinions of their friends and family over the transnational publisher waving their promotions in their face.
Word of mouth marketing is also undoubtedly the hardest to achieve and execute because you’re essentially not in direct control of anything. Most major publishers have an army of reviewers, major newspapers and popular bloggers to spread the word about their books. As a self-published author you can still achieve word of mouth sales, you’ll just need to put in a bit of work into developing a base of reviewers and followers first, but we’ll address that in a different post.
You guessed it! Who would of thought that the main influencer of word-of-mouth marketing would be crucial in increasing your book sales?! Okay, we’ll stop with the sarcasm, you get the point. Book reviews are crucial. Firstly, they provide valuable social proof that your book is worth the reader’s time.
Readers are often inundated with a plethora of book choices on Amazon and as a result they have to make snap decisions on which book link to click on and during this snap decision, most readers take into account the number of reviews a book has. The more, the merrier. Tip: find the average amount of reviews in your genre on Amazon’s search results and make that your review target.
For the most part, book readers are a loyal bunch. When they find an author they really love, they’ll stick to them like glue, often choosing their new releases over other books which are also very enticing. Writing a fantastic book goes a long way to securing your place in the hearts of readers, but it’s not the sole factor.
Many successful authors have strong personal brands on Twitter, Facebook and Instagram, where they share aspects of their personal life and communicate with their audience. They’ve cultivated relationships with their readers, and this cannot be understated enough.
Once a reader falls in love with the personality of an author, as well as their writing, it’s a wrap. They will be purchasing their books until that author decides to stop writing.
Cat just did and ordered the e-book! I’ll be sharing my review on my blog when I am done reading and on Reedsy, Amazon, and Goodreads as I know all my writer, author, visitor friends will want to grab this book too.
So, who is this amazing author and writer Dale the Self-Publishing Wiz?
Well, we just met on Reedsy Discovery where we both are listed as authors. It’s a great literary community for readers and writers alike. Dale actually has several published books under his belt to help with publishing, marketing, sales, and much more!
He is a CAT LOVER like me!
It would be wise to visit him at his fabulous website as he has a wealth of information and resources to help you with your next self-publishing project, seriously! And many Youtube videos as well. https://selfpublishingwithdale.com/
Here a little more about Dale…
ABOUT THE AUTHOR
Dale L. Roberts is an accomplished indie author and host of Self-Publishing with Dale on YouTube. Since 2014, Dale pursued a full-time career in self-publishing books and now shares his experience on his YouTube channel devoted to building a successful self-publishing business. His specialties include book publishing, video production, public speaking, and networking.
Appearing on numerous YouTube channels and podcast interviews, Dale is always looking for ways to reach a broader audience to share the value of self-publishing books. Dale is a fitness author, video content creator, and self-publishing advocate. Voted by Feedspot among the Top 100 websites and Top 50 YouTube channels devoted to self-publishing, Dale has cemented his position as the go-to authority in the indie author community.
He lives in Columbus, Ohio, with his wife Kelli and cat Izzie.
-Dale L. Roberts Indie Author & YouTube Video Content Creator
P.S. Check out the video and podcast interview link Book Launchers –
KEYWORD: A great guide for self-published authors who want to sell more books! (Courtesy of Reedsy (dot) Com
Although I think I went over my allotted 50 letter backend keyword slots for the one line review, Amazon Keywords for Books: How to Use Keywords for Better Discovery on Amazon – is a great all-in-one guide to help you navigate Amazon’s maze of metadata.
It sounds like weird science, because it is. But Dale takes you through it all, one step at a time, and does it in an informative, detailed way. As a self-published author, I’ve been using and studying keywords for several years now, somewhat thinking I knew most tricks of the trade, but even I picked up some great tidbits!
As you go through the book, if you are anything like me, you will have to stop in some chapters and take notes because there is a lot of significant information you don’t want to miss. Don’t worry though, the book is filled with all kinds of useful links, hints, tips and tricks, that will definitely point you in the right direction with your books.
I like how the book is organized, and how Dale weaves in anecdotes and his own experience to help explain some dryer content. It helps to clarify the message and gives the read an overall less robotic feel. But in reality, trying to understand, and decipher Amazon’s unique method of algorithm manipulation, one would have to dive into a bit of the tediousness of the ones and zeros of search engine optimization.
The best part of the book for me was the inclusion of some of the finer marketing points that seem like common sense, but ultimately, some of us so busy with the craft of creating, sadly forget. Scribbling some ideas down, I set my sights on my own books, giving them a metadata checkup and used the new techniques I learned to boost them up. Time will tell!
Whether you are looking to write a more discoverable description, or stumbling on how to populate the seven backend keyword slots, heck, even trying to create a profitable AMS ad campaign, this book is a great resource to help guide you on your way to sell more books. And let’s be honest, that is what we all want to do!
Ryan Carriere broke out in 2019 with the bestselling Eternal Stones series and is back with a new sci-fi, time-travelling, cyberpunk dystopia! Assassin Rising: The Alien Gene is the first novella in the series. Book 2 will be out shortly!
FIRST? What author would say “NO” to a free book review from an influencer of books like Readers Favorite? It’s why when quoting or planning a custom marketing plan for a new potential client? I add Readers Favorite as part of their plan for both a free book review (they do offer paid express review options) and always suggest their book award program. The are book and literary influencers for 10+yrs.
They wouldn’t have the reputation they do without being successful. Besides, those amazing award-winner or a awarded 5-Star seals you recieve makes your book stand out. It’s a known fact that avid readers will buy a book that has won awards or reviewed by an industry leader like Readers Favorite.
If you believe in yourself and in the craft of being an author and writer? Then make sure you invest in that craft and enter award programs to have an overall solid marketing plan. Here is a little more about Readers Favorite and why many authors like actor, Jim Carrey and many others as RF is now celebrating over 10 years of serving authors, from new indie authors to bestsellers and iconic publishers...
ABOUT READERS FAVORITE
Authors Helping Authors
Readers’ Favorite is the fastest growing book review and award contest site on the Internet. We have earned the respect of renowned publishers such as Penguin Random House, Simon & Schuster, and Harper Collins, and have received the “Best Websites for Authors” and “Honoring Excellence” awards from the Association of Independent Authors.
We are also very proud to be fully accredited by the BBB (A+ rating), which is a rarity among Book Review and Book Award Contest companies. They also give back through “St. Judes Childrens Hospitals and Dare To Care Food Banks”...
Readers’ Favorite is owned and operated by authors for authors. Our staff and nearly all our 1,000+ reviewers are authors who have come together to provide fellow authors with a valuable set of resources to help them succeed.
Authors need feedback and exposure, and we provide this through free quality reviews and a free feature rich review page, the opportunity to obtain recognition through our respected annual book award contest, and free Monthly Book Giveaway, Book Exchange, and Book Donation programs.
Authors also need information and support. Thus we have created an Author Forum in our Author Area where authors can communicate with each other, ask questions, and share ideas on writing, marketing and more. We also provide hundreds of free articles that we have created to answer questions and guide authors through today’s often difficult and changing literary landscape.
In addition, we provide professional, low cost proofreading, editing and critique services starting at just $1 per page. We add fast and friendly customer support by email, phone and text message to make sure authors get the help they need.
We truly are looking out for our fellow authors. In fact, we were the first book review company to not post negative reviews and provide authors with constructive criticism instead, which has now become an industry standard. We were also the first to offer Review Exchange and Book Donation programs to help authors receive more reviews and recognition.
If you are an author looking for a great book influencer and reviews done by many professionals in the literary world? Don’t hesitate to explore and read all about the amazing work https://readersfavorite.com/about-readers-favorite.htm?user_id=20119 does to help all authors! Just CAT sharing some of my inside marketing and promoting tips with you! And READERS can also find some amazing books and become a Reviewer and read new free books!
Free book reviews for your authors
We review published and unpublished (ARC and manuscripts) books in any of our 150+ genres. Reviews will be posted on our site, Barnes & Noble, Google Books, Facebook, Twitter, Instagram and Pinterest. You can also post our review in Amazon’s Editorial Reviews section.
Reviews will be indexed by search engines like Google, who recognizes our reviews and formats them with their starred rating just like reviews from Amazon. In addition, our reviewers often post reviews to their blog, and social sites. We do not post negative reviews. (If a book receives a poor rating, we provide private constructive criticism instead.)
We have enjoyed working with Readers’ Favorite these past years. They provide timely and honest reviews and go the extra mile by posting reviews on social media sites like Facebook and trade sites like Barnes & Noble and Google Books.Laura T., Publicist for Random House Publishing. We work with many in publsihing, agents, editors, and many more!
FOR READERS – Books by indie, celebrity and iconic authors
We have a detailed review page for tens of thousands of books in 150+ genres. And because we only list premium books (4 and 5 stars), reviews and reader comments are primarily positive, which creates an enjoyable community for book enthusiasts.
Discover a new indie author and let them know what you thought about their book by adding your comments as tens of thousands of other readers have! You can even contact the author directly or visit their social media sites. So stop by RF today and meet your next READ!
……. NEW RELEASE ALERT – By Deena Rae Schoenfeldt – 2020 BOOK Blogger Directory
Book Blogger Directory
This Book Blogger Directory lists blog addresses, contact information, where reviews are posted, as well as standard turnaround time and book formats accepted. Indexes list bloggers by accepted genre so you can easily find bloggers amenable to your subject matter.
More than 200 blogs are included, all current as of June 2020. The index lists each genre linked to each blog that accepts books in that category.
Here is some information about the book/ebook:
200+ book review bloggers
· Contact information
· Submission Requirements links
· Fiction and Non-Fiction genres each blog is amendable to reviewing
· Standard turn-around time for reviews
· Where the blogger shares reviews
· What formats of books/ebooks accepted
Table of Contents and blog genre Indexes in print.
Table of Contents and complete index, separated by genre/sub-genre, with each blog accepting linked back to their section within the ebook.
Introductory ebook pricing $3.99 until 07.17.2020, regular price $4.99
About The Author ~ Deena Rae Schoenfeldt of eBookBuilders.com
Deena Rae was born and raised in Texas — home of bluebonnets, boots, beef, and big hair — into a family that was in the printing and publishing industries. Her father was a computer programmer for major newspapers when the equipment took up whole rooms and her mother has been a publisher for almost 30 years — trying, unsuccessfully, to bring her into the family business.
She was happily living her life, having three third-generation genetically perfected super-nerds herself, but then through a series of events (unfortunate and fortunate), she officially joined The Book Connection — her mother’s publishing and packaging company — as the Digital Director, to create the e-publishing division in 2011. Her computer skills, willingness to help authors, love of literature, no-nonsense attitude, and quick wit have helped shepherd many authors through the maze of digital publishing.
Through her work with E-BookBuilders, Deena Rae has been able to meet authors and writers from all over the world and in every genre imaginable. She has a biting wit, obscure sense of humor, awareness of the absurd, and a love of literature all which led to the creation of Bluebonnets, Bagpipes, and Books, the NSFW publishing discussion podcast she produced and hosted with Janet Wrenn and Peter Burnett.
Her no-nonsense attitude made for some hilarious discussions and plenty of “Oh my God, did she really just say that?” moments. That podcast led to the audio/video podcasts for Badass Book Society – Badass Books & Booze as well as Badass Pub. Sometimes it is as if there is no filter between her brain and her mouth. But if she likes you she tries to be nice — sometimes.
You can find her most hours of every day attached to her computer either researching, coding e-books or flowing print books for her fabulous friends/clients or chasing after the ‘world-famous’ Wee Bossy Baby who is now Wee Bossy Tyrant-In-Training.
Visit and Connect With Deena Rae of E-BookBuilders.com Below!
Welcome Readers and Writers to Cat’s Reading and Writing Den!
Today I will be sharing one of the best places to get grand exposure to all your books and your brand as an author and writer. Our hard-working friends of Book Bub and Blog share a special informative post all about How to Self-Publish a Book!
It can be both rewarding and challenging to figure out all the intricate parts to the self-publishing field but so worth learning as then you get to keep more of the royalty share of your work and craft as a writer. So when Cat comes across an informative article for all to learn from, I enjoy sharing it with you. So let’s see what we can learn from Book Bub and the advice and tips they share all about self-publishing your next book!
How to Self-Publish a Book: Tips from Indie Authors
You’ve polished the final draft of your novel, and now you’re looking into self-publishing — you’re not alone! Over 1 million books were estimated to be self-published in 2017, and that number is only rising. With self-publishing comes a quicker turnaround to hit shelves, deadline flexibility, full control over your own marketing, and a larger percentage of the royalties from sales of your book. If you’re still on the fence about whether to pursue a traditional publishing route versus self-publishing, check out our comparison of the two. …….
But for those who are interested in learning more about the ins and outs of how to self-publish a book (or veteran indie authors who want to hear what their peers have to say about the business), we’ve compiled a flipbook of self-publishing tips from authors who have seen it all. From writing advice to cover design to marketing strategy, these 26 authors have fantastic self-publishing wisdom to share.
Heres a small sampling of quotes you can find inside:
“The absolute best advice I ever received was not to rush to publication, hire top-of-the-line editors, and get more than one proofreader. We have one chance to hook readers, and presentation matters as much as content.
Whether you offer a book free, at a reduced price, or at full price, it should make no difference in the level of editing your product receives before landing in the hands of readers. Every reader who picks up your book deserves the highest quality in both story and presentation, even if that means waiting to release your story until you can afford proper editing. Errors stop readers while reading, and may also stop them from picking up the next book in a series.” — Melissa Foster, author of This Is Love.
“Focus on your readers, not your sales. When you place your readers first, it means not rushing the story, it means ensuring the experience your readers have is one of full immersion and it means reader loyalty will become your reality. Sales will follow as you grow your readership — but if all you do is try to market your first novel without placing your readers first, your potential readers will turn away.” — Steena Holmes, author of The Patient.
“Look at the bestsellers in your genre. Make sure your cover looks just as good. Make sure your blurb is just as enticing. Make sure your manuscript is edited, proofread, and impossible to put down. With a professional cover, blurb, and story, you’re already ahead of the game. In some genres, it also helps to write a series. If you write science fiction like me, consider labeling your novel ‘book 1’ and get started on that sequel!” — Daniel Arenson, author of The Requiem Series.
…… Go download the high-resolution PDF for more book marketing inspiration whenever you need it! https://insights.bookbub.com/how-self-publish-book/ …… Special thanks to the authors who contributed quotes and guest content to BookBub: Daniel Arenson, Chelle Bliss, Cheryl Bradshaw, Glynnis Campbell, Claire Cook, Adam Croft, Tanya Anne Crosby, Ernest Dempsey, Melissa Foster, Kellie Coates Gilbert, Steena Holmes, Lisa Renee Jones, J. Robert Kennedy, Julia Kent, M. Louisa Locke, Dale Mayer, Patricia McLinn, Deborah Fletcher Mello, Rick Mofina, Ty Patterson, Ana E. Ross, Stormy Smith, Lee Strauss, Alana Terry, Skye Warren, and Lacy Williams.