It has been a while since I have shared some Marketing and Promoting Advice/Tips with all the authors and writers who stop by and visit the “Reading Den.” I always get good tips and also do my own research on what is trending and hot in book promoting or large book sites that offer low-cost or FREE promoting. I want to share some changes as well that have made in regards to my small literary business. Readers seem to be back to reading all formats and not just e-books and audiobooks.
More and more authors are also releasing new books like crazy and my business is finally picking back up after last year and due to the COVID virus. So let me start with a fantastic new place I came across that covers and promotes your books through Twitter and it’s FREE to register and promote your books! Who doesn’t love free? The book site is called “Book Club Pro” and the link to Register is >>>> https://www.bookclubpro.com/users/sign_up and it really is free to use. All you do is fill out the form, create a Author Profile, then start adding your books! Pretty Simple!
When you begin listing your books, they don’t have to be on promo sale. But this IS a great place and tool to use if are reducing the price of your e-book for a promo sale. Either way? Your books will great exposure. And make sure you ADD your Amazon Link to your e-book listing. I forgot at first and could not understand why my books were not being tweeted automatically! Yes, they do all the tweet posts for you! So go now and get your books listed.
Now about Cat’s business changes. I have changed my business name to Lyon Literary Services & Marketing Plans and the “GUY” who runs my official website of the same name is working hard to get the changes done that I need for the domain and what I am now offering.
So, I made a temporary page for what I’m offering and doing now here this website. So instead of Cat putting it all here? You may visit my page that has the three Marketing Plans we offer and all come with free consulting, referrals, and book ad discounts.
If you are looking for help or would like to purchase a plan and work with Cat? Just send my an EMAIL: firstname.lastname@example.org and we can set an appointment to chat and discuss what your goals are for your books. My testimonials and current authors we have custom made marketing plans will be finished soon, but check out my sidebar Photo Gallery to see who are working with or our former recent clients.
Cat’s main goal for our clients is of course, great exposure, increased sales and book reviews! Put Cat to work on your next book release and will make it SHINE!
As most of my author friends know, one of my favorite “go to” places for readers and a promo site that I add all my author clients on? Of course, it is my friends of All Author here>>> https://allauthor.com/ …
Many of you may NOT know they are located out of the country in India as Mady, Vaveen, and the team work hard to provide exceptional promotion and marketing for DIY authors.
Sadly, many of the team have tested positive for COVID-19 and could really use some help from the Reader, Writer, and Author Community Right Now and why I am sharing the notice they sent out. We have seen on the news here in States just how DIRE it is in India right now. The have to suspend the services for a few weeks due to so many have tested positive.
Here is what All Author sent out and shared. I hope all my friends will help out a little with a DONATION. I just made one and I hope you will too! 💝✝✨✨✨📚 Please keep the team in your PRAYERS TOO!
The last year has been tough on all of us with the pandemic taking a toll on our physical and mental health.
As you might have heard on the news, the situation in India is worsening every day with the coronavirus spreading rapidly.
Today we are coming to you with some unfortunate news — our co-founder, Naveen Joshi, and most of our staff have tested positive for COVID-19.
Due to this dreadful situation, We’ll be pausing our operations and development work until May 12 to give time for our team to recover fully. So, there’ll be a delay from our side in responding to the support queries. We request you to please bear with us until our team recovers.
That said, our platform will be functioning as usual and you can continue using our tools and features.
Things are getting extremely tough as many of our employees’ family members have also been tested positive for COVID-19. So, we need all the support we can get to recover and get back to work in full force.
Please keep us in your thoughts and prayers for the speedy recovery of our team and their families.
If you wish to donate to the medical expenses of our AllAuthor team and their families, please use the below link.
Every small gesture and action would mean so much to us.
Thanks ahead for your gifts and for your understanding.
Stay safe!, Mady & Naveen Team AllAuthor
FOR AUTHORS Who Don’t About The Great Services you get with a FREE or a Paid Plan? Here is more about how they help YOU get AMAZING Book Exposure! Stop By And learn how they can help you here>>>>> https://allauthor.com/about-us/
I wish someone told me there are certain non-negotiables to marketing, before I entered the world of marketing, so I wouldn’t have made a fool of myself. I entered my first marketing role quite a few years ago, and to that job, I brought with me a few misguided pre-conceived notions about marketing.
The most dangerous notion being, assuming I could simply advertise my products on social media from the start. No value offers. No personality. Nothing. I quickly learned that you have offer something, some value, bring your personality to the table in order to increase my engagement, but we’ll get to that later, trust me.
Luckily for you, I made mistakes, so you won’t have to. I’ve improved and honed my marketing skills over the past few years, and I was lucky enough to realise there are a few non-negotiables to marketing.
These are the golden rules to marketing, so pay attention, and make notes:
Content is King:
Burn those three words into your memory and repeat it like a mantra every-time you think of new marketing methods.
You can learn the intricate ins and outs of Facebook’s Ads Manager and throw a £1000 daily budget into your many split-audiences and split-campaign objectives, but if your content is poor, if you’re using a shoddy image or a video shot with a 2005 Sony Ericson, then your campaign will fall flat on its face. Thud, bang, lights out.
Remember to look at the content around you and I don’t mean scrolling on your Instagram feed for 5 minutes and then going back to your Netflix series. I mean, you need to make a proper report.
Analyse your competitors, what sort of content do they release, is it visual, is it professional photography or is it digital design? What sort of engagement do they receive? How many social media sites are they on? Which sites are they not on? What sort of value are they providing with their content? Are they missing any areas of value or lacking in detail? These are just a few questions to consider.
The final point is key, whatever your competitor is doing wrong is essentially a gap in the market. While you shouldn’t base your entire strategy around it from the get-go, you should pay close attention to it and see if you can fill that gap and provide your audience with the content and value they’re so desperately yearning for!
Provide Value before you Promote:
Have you ever spoken to someone in real life who spoke about themselves non-stop and never asked how you’re doing? That’s how a lot of authors look like on Twitter and Instagram. They promote, promote and promote without ever listening to their audience and providing the value that they’re so desperately seeking!
It’s simple, provide value to your audience. If you’re an author, you should have a pretty good idea of what sort of advice and help you’d like to be receiving. Writing tips, marketing tips or simply some writing related humour.
If you can’t provide advice or help, then just have a conversation and support other authors, be nice. It’s certainly better than aimless promotion.
We’re not saying promotion should never occur, it’s most certainly important, just remember to provide some value first, that’s how you draw your audiences attention.
“I’m getting no traction; I can’t be bothered anymore” – probably some aspiring author after a few weeks on Twitter. Here’s the thing about marketing, it’s really fun to do, until it’s not. I’ve spoken to a lot of aspiring marketers who have asked me, ‘how do you stay motivated?’. The truth is, I don’t. Some days, I’ve woken up and realised I have to put more time and effort into a channel that has been underperforming for weeks but I just get on with it. I do the work.
I don’t care if my writing or content comes out looking like hot garbage on the first draft, I can always edit it later! Let me tell you, that’s when you really learn about yourself and how far you’re willing to go to achieve your success. Ask yourself are you willing to work even when you don’t want to? Even when you’d rather be watching your favourite Netflix series? Don’t be an excuse generator, be an excuse incinerator.
Consistent posting on your marketing channels such as your blog, Twitter, Instagram etc, is what separates you from a lot of authors. Let me tell you, when you combine consistency with high quality content, and you have a delicious recipe for success.
Don’t believe me? Go to a successful YouTuber’s channel such as ‘Jenna Moreci’, go to her videos and sort it from ‘oldest to newest’. You’ll notice three things:
You’ll see consistent posting; most successful YouTubers post on their channel 4 to 5 times per month.
With successful channels, you’ll notice, as time goes on, the quality of the content is slowly getting better, the author of the videos is slowly but surely understanding what works with their audience, and what doesn’t work. That only happens when you post consistently, make mistakes quickly and learn with speed of Usain Bolt, not literally of course.
You’ll notice the engagement suddenly shoot through the roof, that’s what happens when high engagement, excellent SEO rankings and word-of-mouth all combine.
Consistency is key, there’s no way around it. There’s no secret to staying motivated either, some days you’ll have to grit your teeth and get through it. It’s never as bad as you think it’s going to be.
That’s it. Those are the three staples of marketing. These really are non-negotiables; you cannot avoid the universal truth that’s been laid out for you in this blog post. These three rules alone won’t lead you to glory, but they will be the backbone and foundation of your success. Who said it would be easy? Nobody.
Make sure you give Dawn Hill Publications a visit as they have more solid and sound marketing advice for authors and writers here https://www.dawnhillpublications.com/ They represent some amazing authors and a great place for readers to find new books to read!
Most self-published authors spend the majority of their week in two ways, writing their next novel and marketing their current book.
Courtesy of Dawn Hill Publications Marketing Director
It’s no secret that we operate in a highly saturated market, with hundreds of sub-markets which are also highly saturated, take for example, the romance genre. In the era of saturated markets and heavy competition, it’s important for authors to know what makes the book buyer think ‘yes, I’m going to buy this book!’.
Word of Mouth
Word of mouth is statistically proven to be the most popular reason for book purchases. Word of mouth translates to recommendations from friends or family. It makes a lot of sense that the average book buyer trusts the opinions of their friends and family over the transnational publisher waving their promotions in their face.
Word of mouth marketing is also undoubtedly the hardest to achieve and execute because you’re essentially not in direct control of anything. Most major publishers have an army of reviewers, major newspapers and popular bloggers to spread the word about their books. As a self-published author you can still achieve word of mouth sales, you’ll just need to put in a bit of work into developing a base of reviewers and followers first, but we’ll address that in a different post.
You guessed it! Who would of thought that the main influencer of word-of-mouth marketing would be crucial in increasing your book sales?! Okay, we’ll stop with the sarcasm, you get the point. Book reviews are crucial. Firstly, they provide valuable social proof that your book is worth the reader’s time.
Readers are often inundated with a plethora of book choices on Amazon and as a result they have to make snap decisions on which book link to click on and during this snap decision, most readers take into account the number of reviews a book has. The more, the merrier. Tip: find the average amount of reviews in your genre on Amazon’s search results and make that your review target.
For the most part, book readers are a loyal bunch. When they find an author they really love, they’ll stick to them like glue, often choosing their new releases over other books which are also very enticing. Writing a fantastic book goes a long way to securing your place in the hearts of readers, but it’s not the sole factor.
Many successful authors have strong personal brands on Twitter, Facebook and Instagram, where they share aspects of their personal life and communicate with their audience. They’ve cultivated relationships with their readers, and this cannot be understated enough.
Once a reader falls in love with the personality of an author, as well as their writing, it’s a wrap. They will be purchasing their books until that author decides to stop writing.
The Key To Media Success Is Focusing On Their Needs, Not Yours. Written by Miguel Casellas-Giland Shared by Marsha Friedman
2020 has been a challenging year in so many ways for nearly everyone – and pitching the media in the middle of a pandemic is no exception.COVID-19 dominated so much of the news cycle that, seemingly for months, any pitch that didn’t include a coronavirus angle ended up in some reporter, editor or producer’s deleted file.
Fortunately, at News & Experts we found plenty of ways to tie our clients and their messages to the situation, though at times it required some exceptional brainstorming sessions! And eventually other topics began to work their way back into new reports, much to everyone’s relief.But even through these unusual times, a couple of things did not change.
One is the value of media coverage for building your brand or promoting your business. Your ROI is the credibility you gain from the implicit endorsement when the media turns to you as an expert who can provide valuable insight to their audience.
The other thing that didn’t change is that, to be successful, you need to understand the media, their needs and what they want from you.Just recently, journalists were surveyed about how the pandemic had affected their work. They were also asked for their thoughts on how those seeking PR could do a better job of pitching to them and working with them.
As a result of their responses, let me share a few ideas on what you should be doing that will ingratiate you with journalists and increase your chances of publicity success:
Pitch journalists via email. Most people in the media prefer to be pitched by email, rather than by phone or by a personal message on social media. With reduced staff and limited resources, they are often crunched for time and an email allows them to review a pitch at their leisure, without you interrupting their day. Make sure you have a succinct subject line that grabs their attention (but doesn’t promise more than you can deliver)! Try to keep the body of the pitch short and to the point.
Be willing to do video interviews. In years past, most interviews with print reports were conducted in person or by phone. As we all know, times have changed, so it’s possible print journalists will request an interview over Zoom or another similar service. Your willingness to honor their requests will help create a great relationship with them. Of course, TV interviews absolutely will happen this way, so the more comfortable you are being interviewed on camera, the better.
Keep up with local news. When you’re pitching to your local media, make sure your pitch is relevant to their readers, viewers or listeners. That’s why it’s important to follow the news so that you understand what is more likely to resonate with those editors, producers or talk show hosts you are trying to reach. One thing I always advocate when pitching the media (because it works!) is never pitch yourself, your company or your product. Instead, pitch the issue on which you’re an expert, or pitch the problem that your company, product or service solves.
Be on the lookout for fresh angles. As I mentioned earlier, this entire year has been saturated with news about COVID-19, and that’s expected to continue for a while. So, continue to look for ways to insert yourself into whatever conversation is going on in the news, especially if you can come up with angles that are different from what everyone else is doing and apply directly to your community.
At the same time, the media are certainly open to other topics beyond the pandemic, especially ones with a positive punch to them. You might have even noticed that some TV news reports always try to end their broadcast with something upbeat, leaving their viewers feeling good after what otherwise was a gloomy newscast!
And keep in mind, as you help the media and give them what they want and need, you will help yourself. Your list of media successes will grow and you will be on your way to becoming a go-to expert the media turns to again and again. Stop by our website today! https://newsandexperts.com/
If you want professional advice on getting the most out of your publicity efforts, give us a call at 727-443-7115.
Cat just did and ordered the e-book! I’ll be sharing my review on my blog when I am done reading and on Reedsy, Amazon, and Goodreads as I know all my writer, author, visitor friends will want to grab this book too.
So, who is this amazing author and writer Dale the Self-Publishing Wiz?
Well, we just met on Reedsy Discovery where we both are listed as authors. It’s a great literary community for readers and writers alike. Dale actually has several published books under his belt to help with publishing, marketing, sales, and much more!
He is a CAT LOVER like me!
It would be wise to visit him at his fabulous website as he has a wealth of information and resources to help you with your next self-publishing project, seriously! And many Youtube videos as well. https://selfpublishingwithdale.com/
Here a little more about Dale…
ABOUT THE AUTHOR
Dale L. Roberts is an accomplished indie author and host of Self-Publishing with Dale on YouTube. Since 2014, Dale pursued a full-time career in self-publishing books and now shares his experience on his YouTube channel devoted to building a successful self-publishing business. His specialties include book publishing, video production, public speaking, and networking.
Appearing on numerous YouTube channels and podcast interviews, Dale is always looking for ways to reach a broader audience to share the value of self-publishing books. Dale is a fitness author, video content creator, and self-publishing advocate. Voted by Feedspot among the Top 100 websites and Top 50 YouTube channels devoted to self-publishing, Dale has cemented his position as the go-to authority in the indie author community.
He lives in Columbus, Ohio, with his wife Kelli and cat Izzie.
-Dale L. Roberts Indie Author & YouTube Video Content Creator
P.S. Check out the video and podcast interview link Book Launchers –
KEYWORD: A great guide for self-published authors who want to sell more books! (Courtesy of Reedsy (dot) Com
Although I think I went over my allotted 50 letter backend keyword slots for the one line review, Amazon Keywords for Books: How to Use Keywords for Better Discovery on Amazon – is a great all-in-one guide to help you navigate Amazon’s maze of metadata.
It sounds like weird science, because it is. But Dale takes you through it all, one step at a time, and does it in an informative, detailed way. As a self-published author, I’ve been using and studying keywords for several years now, somewhat thinking I knew most tricks of the trade, but even I picked up some great tidbits!
As you go through the book, if you are anything like me, you will have to stop in some chapters and take notes because there is a lot of significant information you don’t want to miss. Don’t worry though, the book is filled with all kinds of useful links, hints, tips and tricks, that will definitely point you in the right direction with your books.
I like how the book is organized, and how Dale weaves in anecdotes and his own experience to help explain some dryer content. It helps to clarify the message and gives the read an overall less robotic feel. But in reality, trying to understand, and decipher Amazon’s unique method of algorithm manipulation, one would have to dive into a bit of the tediousness of the ones and zeros of search engine optimization.
The best part of the book for me was the inclusion of some of the finer marketing points that seem like common sense, but ultimately, some of us so busy with the craft of creating, sadly forget. Scribbling some ideas down, I set my sights on my own books, giving them a metadata checkup and used the new techniques I learned to boost them up. Time will tell!
Whether you are looking to write a more discoverable description, or stumbling on how to populate the seven backend keyword slots, heck, even trying to create a profitable AMS ad campaign, this book is a great resource to help guide you on your way to sell more books. And let’s be honest, that is what we all want to do!
Ryan Carriere broke out in 2019 with the bestselling Eternal Stones series and is back with a new sci-fi, time-travelling, cyberpunk dystopia! Assassin Rising: The Alien Gene is the first novella in the series. Book 2 will be out shortly!
Many authors know how special Readers Favorite is when receiving a 5-Star awarded book review from them. They are one of leading book influencers who been around for over 10+yrs sharing their favorite reads. And many celebraties also submmit their books as here https://readersfavorite.com/book-reviews.htm as they share them with Top Publishing Houses, Literary Agents, and Movie Producers!
You can even submimit your book for a free book review.
Author, Kevin Coughlin did and grab a 5-star review and press release for his book of poetry titled; “Dark Tides” and we could not be happier. If you enjoy poetry, this one by Kevin is a must read. But I’ll let you read this book review from RF and let you decided!
For immediate release:
Author’s new book receives a warm literary welcome.
Readers’ Favorite is one of the largest book review and award contest sites on the Internet. They have earned the respect of renowned publishers like Random House, Simon & Schuster, and Harper Collins, and have received the “Best Websites for Authors” and “Honoring Excellence” awards from the Association of Independent Authors. They are also fully accredited by the BBB (A+ rating), which is a rarity among Book Review and Book Award Contest companies.
“Reviewed By Vincent Dublado for Readers’ Favorite
If poetry benefits our well-being, then we should immerse ourselves in appreciating this age-old art form. Reading Dark Tides: Poetic Reflections of Life by Rev. Dr. Kevin T. Coughlin Ph.D. has a therapeutic feel to it. This fifth collection of poetry delves into human struggles dealing with emotional and mental pain with strong leanings toward the healing power of faith. Reverend Coughlin’s poems have relaxing rhythms that are at times hypnotic.
He writes with emotions that reach out to others who are undergoing similar struggles. The Christian undertones blend well with the imagery as illustrated in one of his poems, “Perched.” Here, the tree is used as the representation of life and death, and that these very same trees are used to make coffins—until a Jewish carpenter has set our souls free.
Our lives are filled with stresses that test our mettle to the limit to see how much we can stand, and sometimes, getting through the day is triumph enough. Art and spirituality are potent forces that can help those with the fewest resources to cope and adjust better to life, and Dark Tides does just that. Rev. Coughlin, however, cautions his readers that his poetry is for educational and informative purposes and not as supplementary material for clinical treatments.
Still, after reading this book, one cannot dispute that the themes of isolation, betrayal, self-revelation, and search for meaning contained herein may help to facilitate the transition into a happier way of life. Whether you are personally spiritual or not, this collection of poetry can give you an idea of perspective and wisdom in dealing with the cross that you bear.”
You can learn more about Rev. Dr. Kevin T. Coughlin Ph.D. and “Dark Tides” at https://readersfavorite.com/book-review/dark-tides where you can read reviews and the author’s biography, as well as connect with the author directly or through their website and social media pages.
If you are an avid reader like I am then you must take a visit and find your next read from our amazing friends and the team at Book Buzz!
You can now find Darren’s best-selling book, e-book, and now offered in audiobook format with Book Buzz! Darren is a popular sought after marketing agent for many icon celeb’s and sports pros and does his job well. Hoe can he Not when his best friend is none other than former ‘LA Laker, Magic Johnson, who also wrote the beautiful forward for Darren’s book. (Banner Courtesy of BookBuzz.net) …
How Darren Turned his Bottom Into a New Beginning In Life!
Darren shares a story of soaring heights and crawling lows, as chronicled in his book Aiming High: How a Prominent Sports and Celebrity Agent Hit Bottom at the Top. He explains how he held his marketing empire together in spite of being addicted to opioids for 24 years, what led to his recovery, and how he now helps others who have made similar life detours find their way back.
Foreword by Earvin “Magic” Johnson
Earvin “Magic” Johnson Jr. is an American retired professional basketball player and former president of basketball operations of the Los Angeles Lakers of the National Basketball Association (NBA). He played point guard for the Lakers for 13 seasons and founder of The Magic Johnson Foundation.
“Darren and I have worked together for 23+ years. During that time, he has worked 24/7, negotiating memorabilia signings, speaking engagements, appearances, and other services. It was an honor to write the foreword for his book”…(Read more in the book Aiming High)
Today, and through his Aiming High Foundation, Darren has become a sought after speaker on addiction recovery and mental health. He specializes in helping high functioning addicts and at-risk executives to identify and avoid the pitfalls of addiction and he enjoys working with teens helping them build self-esteem and self-worth. Learn more and where to connect with him, now on BOOKBUZZ.NET ~ Creating Book Buzz for Authors!