Cat Sharing a Few New Marketing Tips For Authors and Other Stuff…


It has been a while since I have shared some Marketing and Promoting Advice/Tips with all the authors and writers who stop by and visit the “Reading Den.” I always get good tips and also do my own research on what is trending and hot in book promoting or large book sites that offer low-cost or FREE promoting. I want to share some changes as well that have made in regards to my small literary business. Readers seem to be back to reading all formats and not just e-books and audiobooks.

More and more authors are also releasing new books like crazy and my business is finally picking back up after last year and due to the COVID virus. So let me start with a fantastic new place I came across that covers and promotes your books through Twitter and it’s FREE to register and promote your books! Who doesn’t love free? The book site is called “Book Club Pro” and the link to Register is >>>> https://www.bookclubpro.com/users/sign_up and it really is free to use. All you do is fill out the form, create a Author Profile, then start adding your books! Pretty Simple!

When you begin listing your books, they don’t have to be on promo sale. But this IS a great place and tool to use if are reducing the price of your e-book for a promo sale. Either way? Your books will great exposure. And make sure you ADD your Amazon Link to your e-book listing. I forgot at first and could not understand why my books were not being tweeted automatically! Yes, they do all the tweet posts for you! So go now and get your books listed.



Now about Cat’s business changes. I have changed my business name to Lyon Literary Services & Marketing Plans and the “GUY” who runs my official website of the same name is working hard to get the changes done that I need for the domain and what I am now offering.

So, I made a temporary page for what I’m offering and doing now here this website. So instead of Cat putting it all here? You may visit my page that has the three Marketing Plans we offer and all come with free consulting, referrals, and book ad discounts.

VISIT: https://catlyonsreadingden.com/welcome-readers-and-authors-to-cat-lyons-reading-den-blog-home-of-lyon-media-services-literary-consulting/

If you are looking for help or would like to purchase a plan and work with Cat? Just send my an EMAIL: lyonmedia@aol.com and we can set an appointment to chat and discuss what your goals are for your books. My testimonials and current authors we have custom made marketing plans will be finished soon, but check out my sidebar Photo Gallery to see who are working with or our former recent clients.

Cat’s main goal for our clients is of course, great exposure, increased sales and book reviews! Put Cat to work on your next book release and will make it SHINE!


Lyon Literary Services & Consulting








News For Authors and Writers From The Web and Guest Article Courtesy of TCK Publishing.

last month I was invited by my dear friend Marilyn Davis to write an article for her fabulous writers’ website “TwoDropsofInk” titled; Authors: Book Promote Like a Pro!
In my article, I clarified the differences between literary agents, publicists, and book promoters…

how to get a literary agent contract

Literary Publicist

Literary Publicist: Is a person who publicizes, especially a press agent or public-relations consultant. They are an expert in current or public affairs, and an expert on federal or international law.

Literary Agent

Literary Agent: Is a person who represents writers and their written works to publishers, theatrical producers, film producers and film studios, and assists in the sale and deal negotiations of the same.

Literary Book Promoter or Marketer 

Literary Book Promoter or marketer: Is a person who promotes, especially as an active supporter, advocate, or paid publicity organizer to promote one’s work through various forms like press releases, through social media, and more. That is what I do

So now that we know the differences, I came across another fantastic article on TCK Publishing about:  How To Get A Literary Agent. When I got my email newsletter from them, it had a great article and guide on how to go about this. So I emailed “The Guy,” Best Selling Author, Tom Corson-Knowles to ask if I could share some of this article and HOPE writer’s that you will go read the rest and view The Guide he was kind enough to share with us on their website within the article here: “How To Get A Literary Agent”.

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how to get a literary agent

In the weird, wonderful world of publishing, there are a few key figures that everyone knows about: publishers, editors, and literary agents.

But do you really know what those folks do all day?

In an age when anyone can upload a file and start selling their book on Amazon in a few clicks, why do these old-school roles still matter? How do they add value to your publishing journey?

Let’s take an in-depth look at the literary agent, one of the key figures in the traditional publishing industry. We’ll check out what they do every day to help you and your book succeed, what it might cost you to work with an agent, and how you can find an agent.

We’ll also talk with publishing industry experts and agents themselves about what to do—and not to do—if you want to work with an agent, and how to get the most out of your relationship.

Let’s get started!

What Is a Literary Agent?

No matter what creative industry you’re talking about—film, TV, books, music—there’s usually someone called an “agent” working in it.

That’s because, when you get right down to it, creative people want to be creating, not worrying about business matters. But the businesspeople who put that creative material out to the public want to make sure little things like deadlines are met, and that contracts are signed, paperwork is filled out, and so on.

So a kind of go-between developed between creative professionals and business types: the agent.

Agents are kind of like business managers for creatives: writers, actors, artists, musicians, and so on. They handle all the nitty-gritty details so that you can get on with the important work of creating.

What Does an Agent Do?

Agents do a lot of things that authors can do for themselves, but that takes a lot of time and effort to keep on top of.

The key part of any agent’s job is getting their clients work. They negotiate deals like publishing contracts or speaking gigs, keep track of licensing arrangements, and coordinate payment from all those different deals.

But agents do far more than just making deals!

Literary agents, in particular, often partner with the authors they represent to improve a manuscript, working together on edits and development to refine the book until it’s sure to knock the socks off a publisher.

The agent also puts together a query and pitch package for the book to submit to publishers, helping put the manuscript’s best foot forward and show exactly why the publisher should pay top dollar for that book.

A great pitch package is more than just a summary of the book. In nonfiction, it includes a summary of every chapter and its content, a basic marketing plan, an examination of other comparable books on the market, and more.

Basically, it’s a mini-business plan for your book…and that takes a lot of work to put together! Agents know the style, format, and content that will appeal to a busy acquisitions editor and they can put together a package that’ll impress.

“Former agent Elizabeth Evans (now an independent editor) says, “It’s not often discussed in the publishing process, but I think an important part of being a good agent is understanding how to help a writer create his or her most powerful work.”

two drops of ink catherine townsend-lyon

A Day in the Life of an Agent

Agents spend most of their time reading submissions and sending notes on the books that come across their desks. They field dozens, if not hundreds, of queries every week and have to quickly evaluate whether the book is ready to publish—and whether it has market potential.

If something interesting and well-written comes across their email, they’ll request the full manuscript to review, to make sure that the writing through the whole book lives up to the promise of the query and the sample pages.

When a book really hits home, they’ll offer to represent the author—you!—and then start the process of working with you to refine the book, create a pitch package, and find a publisher.

If you’re lucky, the agent will be able to start an auction for the rights to publish your book, getting several interested editors at different publishing houses to bid on it. The combination of the most money and the best terms and marketing support wins!

Once the book is under contract with a publisher, the agent’s work doesn’t end! Now, your agent will help coordinate edit timelines, marketing support, book tours, and more.

They’ll also keep track of contract details and collect your royalties on your behalf.

Once the book is published, some agents will also help sell subsidiary rights, which are other ways to make money off your writing. Some agents represent subsidiary rights themselves, while others have someone in their agency whose entire job is to handle subsidiary rights.

These rights include film or TV options, foreign translation rights, audiobook rights, and more.

All in all, subsidiary rights can add up to a lot of income for you as the author! But making all those deals can be very time-consuming, so it’s really handy to have an agent pursuing all those options on your behalf.

An agent’s day varies constantly, but on an average day, your agent is probably:

  • Calling editors to discuss possible projects
  • Checking royalty statements for accuracy
  • Making notes on a client’s new marketing plan
  • Scanning Publishers Weekly to see what’s been selling
  • Writing a query for a new book
  • Responding to pitch emails
  • Fielding phone calls and emails from clients
  • Taking notes on client projects
  • Reading new manuscript submissions (often after standard working hours!)

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There is so much more to learn from this fantastic and helpful article!
I thank TomCorson-Knowles for letting me share some of this with all my writer and author friends here. Please stop by and read the rest of how to get the very BEST AGENT possible and to see if you need one!

Check out what they offer for all your publishing needs…


“CAT LYON’S Reading and Writing Den”  ~ See How I can Promote Your Books!
“Lyon Literary Media & Book Promo Service”

My Featured Article on Book Marketing Tools ~ Best Place For Authors!

Hello and Welcome Authors, Readers, and New Friends,

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Book Marketing Tools

My good friends RJ and the gang of Book Marketing Tools invited my again to contribute a new article for their fantastic blog and website. So I put together a little post that is now featured on their blog about my favorite free or low-cost places I add my book promoting clients/friends books too.  Here is a partial preview, and highly suggest all authors go sign up for free at Book Marketing Tools, and start learning how and where to promote all your fine books!

 

Fun, Free or Low-Cost Book Promotion

Are you looking for some ways to promote your book that do not cost a lot of money? In this guest post, book promoter Catherine Townsend-Lyon shares some of the tips she uses for clients of hers.

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“So, you are a brand new author and just released your first book. Now What?”

Many new authors seem to be promised the world on a silver platter when a publisher is courting them to publish their books with them, and as a new author you are so excited about your book being out in the world, you don’t remember half of what the publisher has offered you. I hear all the time from my book promoting clients how they were verbally promised everything under the sun including promoting their book. Sadly, if you don’t get it in writing in your publishing contractor agreement? Authors are holding the bag of promoting your books and at your cost! And you just broke the bank already with all your publishing costs.

Now that you have spent most of your budget on publishing costs, you also have no idea how or where to promote your books. Well, I am here to help you do that and more. I am Author, Catherine Townsend-Lyon, owner of Lyon Book Promotions. It is why I started my online book promotion business. I wanted to help new and seasoned authors learn how and where to promote their books for free or at very low-cost! But first, we need to know a little of the differences between say a Literary agent, Literary publicist, and Book promoter.

 

Literary Publicist: A person who publicizes, especially a press agent or public-relations consultant. an expert in current or public affairs. An expert in public or international law.

Literary Agent: A person who represents writers and their written works to publishers, theatrical producers, film producers and film studios, and assists in the sale and deal negotiation of the same.


Literary Book Promoter: 
A person who promotes, especially an active supporter or advocate or paid publicity organizer to promote one’s work.
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Now that we know the differences, I promote clients books and their social media sites so readers can not only read their books, but it is important for an author to interact and engage with the readers as well. That helps current and future book sales and gain book reviews. So here are a few of my “go to book promo sites” every author should know about. Again, many book promotion listing sites will let you list your books for free, and submit a free Author Interviews. They will also share many other book sites with authors on their sites too. Many will also offer low-cost advertising book ads so you can build your readership. Here we go!

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My #1 choice right now is the fine folks at Awesome Gang. You can list your books and submit an author interview for free. They offer you a guarantee listing for a charge? But all my clients books were accepted under the free option. It just may take them a few days to your listing up on the site. The also have a fantastic Facebook Readers Club you can join, then you will see your book being promoted.

Now go visit my friends at Book Marketing Tools Blog and read “The Rest of my Advice & Tips.”

Author & Columnist, Catherine Townsend-Lyon 🙂