Let’s Get Ready To Market Our Books Into The New Year With My Friends of ‘Dawn Hill Publications’…


What Are The Three Main Influencers of Book Purchases?
By Rauhall ~ https://www.dawnhillpublications.com/post/3-main-influencers-of-book-purchases


Dawn Hill Publications in the UK




Most self-published authors spend the majority of their week in two ways, writing their next novel and marketing their current book.

Courtesy of Dawn Hill Publications Marketing Director


It’s no secret that we operate in a highly saturated market, with hundreds of sub-markets which are also highly saturated, take for example, the romance genre. In the era of saturated markets and heavy competition, it’s important for authors to know what makes the book buyer think ‘yes, I’m going to buy this book!’.



Word of Mouth


Word of mouth is statistically proven to be the most popular reason for book purchases. Word of mouth translates to recommendations from friends or family. It makes a lot of sense that the average book buyer trusts the opinions of their friends and family over the transnational publisher waving their promotions in their face.

Word of mouth marketing is also undoubtedly the hardest to achieve and execute because you’re essentially not in direct control of anything. Most major publishers have an army of reviewers, major newspapers and popular bloggers to spread the word about their books. As a self-published author you can still achieve word of mouth sales, you’ll just need to put in a bit of work into developing a base of reviewers and followers first, but we’ll address that in a different post.

Book Reviews:

You guessed it! Who would of thought that the main influencer of word-of-mouth marketing would be crucial in increasing your book sales?! Okay, we’ll stop with the sarcasm, you get the point. Book reviews are crucial. Firstly, they provide valuable social proof that your book is worth the reader’s time.

Readers are often inundated with a plethora of book choices on Amazon and as a result they have to make snap decisions on which book link to click on and during this snap decision, most readers take into account the number of reviews a book has. The more, the merrier. Tip: find the average amount of reviews in your genre on Amazon’s search results and make that your review target.



Favorite Author:


For the most part, book readers are a loyal bunch. When they find an author they really love, they’ll stick to them like glue, often choosing their new releases over other books which are also very enticing. Writing a fantastic book goes a long way to securing your place in the hearts of readers, but it’s not the sole factor.

Many successful authors have strong personal brands on Twitter, Facebook and Instagram, where they share aspects of their personal life and communicate with their audience. They’ve cultivated relationships with their readers, and this cannot be understated enough.

Once a reader falls in love with the personality of an author, as well as their writing, it’s a wrap. They will be purchasing their books until that author decides to stop writing.

Hope you enjoyed the read,
~ Rahull

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VISIT DAWN HILL PUBLICATIONS IF YOU ARE AN AVID READER and JOIN THE DHP REVIEWERS’ CLUB!
https://www.dawnhillpublications.com/drc



How To Kick Off Summertime Reading? Do a Free/Low-cost E-Book Promotion Just Like Cat. It’s Just That Simple!

Happy Summer Reading Friends and Authors!

In just a few short weeks SUMMER will be here! Well, here in Arizona it has already has hit as I have been writing poolside in the mornings to get my dose of vitamin D before it hits 100 or over each day …Lol.

It is, however, a perfect time to generate some new excitement for your E-Books as readers will be hitting the beach, lake, pools as it is vacation time too and they love reading to relax. That makes it the right time to run a lower cost promo for e-books. There are many things you can do just as I am with e-books to help readers find your books on sale that don’t cost a thing.

And there are amazingly low-cost places to run ads for it too! You can even add your books to free sites and they offer a self-serve Author Interview to make you and your books shine with large readerships. Here is how I will set up my e-book promotion for my Memoir, “Addicted To Dimes” …

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First: Make sure you have your e-book cost lowered a day or two before your promo starts. That way YOU know it is at the right price beforehand. You do this through your KDP vendor account. If you have a publisher, send the request to lower your e-book price a few weeks ahead of your promotion.

Second: All my authors know you need to have accounts on Facebook, Goodreads, and have an Amazon Author Page which is free and done through Author Central Amazon and at the bottom of your page, there is an area when you are in your author page to add an EVENT. Add your e-book promotion so readers on Amazon can know all about it. Next, do the same on your Facebook page.

Use the Create an Event setting and add an image, a title, and date of the event, and a description of your event: Summer E-Book Promotion! Invite all your FB friends and FB Group members and do posts and share the FB link to the event too! Now, go to your GoodReads account and sign in and add an Event Page there too.

You will have just set up FREE advertising of your e-book promotion on three different venues and it didn’t cost you a thing! Better changes of more SALES and BOOK REVIEWS! It’s just that simple. Here is my Facebook Event so you can see how it’s done! Link: https://www.facebook.com/events/218235278985328/


NOW, 
it is time for your e-book promo to some Free Book Sites to gain more exposure! My first go to place is Vinny of Awesome Gang – Where Awesome Book Readers Meet Awesome …  Just click on “Submit Your Book” and fill out the form. They do give you a low-cost and free option to share the e-book you are going to have on sale. You can choose what works best. Another very low price option comes with nice Book Teaser/Banners to use when you promote the sale for only $10!!! Here is mine they made and you can get yours here: Author Shout Promo Teasers.

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Now, hen you are done submitting your book on Awesomegang, then click here to submit a free self-serve Author Interview Submit An Author Interview and for even more FREE options click here Free Promotion for more book sites they are connected with and submit your sale and e-book there too AND you are DONE! Now use the links form your FB and GoodReads promos and promote them throughout your Social Media!

Your off and running with a free or low-cost promotion for your E-Book Sale and Like a Pro! … I wish you much success, reviews, and Sales!!

CAT

Cat Welcomes Back Diane and Part 3 of “Goodreads Turn Bad” No More Giveaways?

A week or so ago I had a wonderful author and poet as my guest, Diane Lockward. She had written a couple amazing articles on her blog about the changes to GoodReads Giveaways as she was is pretty upset with GoodReads, as I am,  taking away the paperback giveaways and joining with KDP in now using e-books for promos and now charging a pretty penny for the new plans!


“Goodreads Introduces New U.S. Giveaways Program–A More Powerful Book Marketing Tool for Authors and Publishers”

The problem is, they are now charging authors to do so with “pay to giveaway” plans. You can read the details and how it works here on GoodReads New Giveaway Program.    Diane has been testing this new way and wasn’t happy with the results on GoodReads. She was going to test Facebook ads and I said I would SHARE that outcome and she has now tested FB and here is what she found in a new blog post!! I hope it helps all my author friends who may, like me, have trying to figure GoodReads new program out! Lol. ~ Catherine

Blogalicious


“In my last post, I told you about my experience with an Amazon Giveaway. I have now completed my experimental Facebook Giveaway. Here are the details.”

I posted my Giveaway on Facebook on Friday morning, May 25. It ran until 7:00 PM EST on Wednesday, May 30. I posted it around 11:00 AM on my Timeline, the Terrapin page, and my author’s page. I also posted it in four groups I belong to. In addition, there were several Shares from most of these spaces. The ability to post in multiple areas on the site is a definite advantage to a Giveaway at Facebook. At Goodreads, you can post only on your own page, and Amazon posts it wherever they post Giveaways. I never even saw it on Amazon.

I asked people to enter the Giveaway by putting in a comment below the announcement. Most just entered their name or a note like “I’m in!” but quite a few posted lovely compliments! Unexpected bonus compliments!

Here are some of the compliments:
“I have the first book and love it.”
“Diane, your book sounds amazing!!”
“Love & use volume 1 all the time with my classes!”
“These guides are sensible, informed, clearly written, and stimulating. What more could a poet want?!”
“This looks fantastic.”
“I always recommend The Crafty Poet. It’s a great resource. Can’t wait to read Part II!”
“Your workshop books are a must for any practicing poet or teacher of poetry!”

These testimonials do not happen with Goodreads or Amazon. I felt real people out there wanting to win, not a sea of faceless strangers. This kind of response really put a smile on my face …

Here are the statistics:

The total number of entrants: 77 with the bulk of them appearing on my FB timeline, but also some in all the FB groups where I posted. I was happy with this number and suspect that it would have been higher if I hadn’t posted on a holiday weekend.

One winner: Was notified next day, book now in the mail!

Total Cost:
the 
cost of one book which I had at home, one envelope, $3.19 postage!

The Facebook Giveaway is the least expensive. Much less expensive than Goodreads at $119.00 and less than half the Amazon one as well!

Big boost in sales? No, but that is common to all three Giveaways (and I can hope that some Facebook entrants will later hop on over to Amazon and hit the Buy button–in fact, I did have a few sales shortly after I announced the winner!).

Unexpected perks: 1) One person who saw my post on Facebook asked for a review copy so she could write a review for the paper she works for, 2) Another person asked if she could post my two earlier blog posts on her writing blog = more exposure!

My conclusion is that given the choice between a paid Giveaway at Goodreads, a low-cost one at Amazon, or a free one on Facebook, the best option is Facebook—by far.

Goodreads leads to more people entering, but on Facebook, you have the ability to reach additional people if you have a substantial list of friends. You can extend your reach by sharing to groups and pages on Facebook. You can also set your own time frame—I recommend just a few days as information goes through the feed so fast. Most of my responses came in the first two days.

And the cost is less than at Goodreads (by a lot) or at Amazon (by about $10). And you might get a few compliments!  ~Diane Lockward, Poet, and Author

Cat’s A New Guest! My Book Promo Article on “Nothing Any Good” Writers Blog. Meet Dan Buri, Author/Writer.

What does Cat love just as much as helping authors and Book Promoting? Being a writer and sharing my knowledge and expertise for all authors to benefit!

I was invited to write a few Guest Articles over on “Nothing Any Good”   run by Author, Dan Buri. It is an informative site that Dan shares loads of writing tips and advice. I hope you will support us both by taking a visit, but here is a little more about Dan, and his published works!

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Pricing Your Books. Are You Over Pricing Authors? Are You Listing in The Correct Categories?

So my friends over on Book Marketing sure knows about pricing your books so that it helps you gain sales and reviews, not over price readers from not buying. We also need to make sure we are adding our books in the correct categories when we upload them on Amazon’s Create Space and KDP for kindle e-books.

WHY?

Because your category placement also affects your Amazon rankings which can move every hour as does sales and book reviews. You can find a lot more about your listing categories and how rankings work here on Amazon Author Central

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More about pricing:

Many self-published authors tend to price themselves out of sales.

This happens because:
1) You know how much time you spent to write the book, time or money spent on editing, time or money spent on the cover, time spent on learning to self-publish, plus the priceless view you have of your own work (rightfully so), all which combine to make you put a higher price tag on your book.
2) Self-published authors often aren’t making many sales, so they often price their book higher to earn more per sale since their sales are infrequent. We get that… but we’ve always been a proponent of the fact that you can sell more books with a lower price, and while you’ll earn less per book, you will make more in aggregate than you would with a higher price book. Plus, until you have more books to sell, it’s all about getting more readers so when you DO have more books, it’s much easier to sell them with a built-in reader base.

Now we have proof, with numbers directly from Amazon!

Amazon is usually pretty guarded with their stats. They don’t share much, but they recently shared some numbers regarding book sales at different price ranges.
Here is the quote relevant to book pricing:

“It’s also important to understand that e-books are highly price-elastic. This means that when the price goes up, customers buy much less. We’ve quantified the price elasticity of e-books from repeated measurements across many titles. For every copy an e-book would sell at $14.99, it would sell 1.74 copies if priced at $9.99. So, for example, if customers would buy 100,000 copies of a particular e-book at $14.99, then customers would buy 174,000 copies of that same e-book at $9.99. Total revenue at $14.99 would be $1,499,000. Total revenue at $9.99 is $1,738,000. The important thing to note here is that at the lower price, total revenue increases 16%. This is good for all the parties involved.”

This is directly from the largest marketplace in the world, who specializes in e-books. How much clearer can it get?

Sure, we would all love to sell at $14.99 or even $9.99, but that’s not the reality for the self-published author. But, you can still make good money selling at $0.99, $1.99, $2.99. Especially for the new author, with so much competition out there, you don’t want your price to be the reason people aren’t willing to give you and your books a shot.
Once you have a strong following of readers who love your books and want to buy more (you are building that mailing list right?), then, you can experiment with $3.99, $4.99, even $5.99. Many self-published authors are now able to command those prices, but they were not always able to sell their books for those prices. If you try to start at that price, for whatever reason, and you have very few reviews and hardly any fans, you’re going to continue to not sell many books, and you will earn less than you would with a lower price point.

Your goal is to reach as many readers as possible and to get them to want to buy every other book you come out with in the future. The bigger fan base you are able to build now, the easier it will be to sell books in the future with every new book you write.

Get people in the door with a lower price, build a readership, get them to fall in love with you and your books, THEN price your books higher.
Here’s to Selling More Books Authors!

“Cat Lyon’s Reading Den” by Author, Catherine Lyon  🙂

New Featured Article & Guest on ‘Book Marketing Tools’… Best Place for Authors.

Book Marketing Tools

I am always honored to be asked by my good friends over at Book Marketing Tools.  It is the best place to be if you are an author. They have many tools to help self-published authors learn to book promote and advertise with them as well. So I was invited to write and share MY opinion on the best places for a “New Indie Author” to learn How and Where to promote their books throughout social media.  Here we go!! *Author, Catherine Townsend-Lyon*  🙂

how-and-where-to-promote-your-new-book                           ( Courtesy of Book Marketing Tools )

How and Where to Promote Your New Book

Authors, you just published your first book. Congratulations!

Now your publisher tells you they only will send out a press release announcing your new book and that’s it for book promoting.

So, now what? How and Where do you promote your book?

You could hire a book promoter like me but you have no money left after paying for publishing costs.

I am here to help you learn.

Where and How to Promote

Many authors can’t afford to pay big bucks for mainstream media advertising. And quite frankly, my book promotions business is booming all through social media! Promoting throughout social media sells books, and you receive book reviews in return. Social media has changed the landscape of promoting one’s book through places like Facebook and Twitter as they have enhanced their services for authors to promote books with cost effective ad’s. Here are my social media picks I use to promote my author client’s books with impressive results.

Goodreads

Goodreads is known for bringing authors and readers together to benefit them both! Readers can find good books, follow their favorite artists, even ask authors questions in real time! The Goodreads Author Program is a completely free feature designed to help authors reach their target audience — passionate readers. This is the perfect place for new and established authors to promote their books. Authors get a host of tools to use for promoting your books, do giveaways or promos, and you get a free blog too on Goodreads Author Program.

Here are some of the benefits that come with being in ‘The Goodreads Author Program’:

  • Add a picture and bio. Share your list of favorite books and recent reads with your fans! Write a blog and generate a band of followers.
  • Publicize upcoming events, such as book signings and speaking engagements. Share book excerpts and other writing.
  • Write a quiz about your book or a related topic. Post videos.
  • Add the Goodreads Author widget to your personal website or blog to show off reviews of your books.

Here are some of the promotional tools available on Goodreads for Authors:

  • Sign up to advertise your book to the Goodreads Community—50 million readers! List a book giveaway to generate pre-launch buzz.
  • Participate in discussions on your profile, in groups, and in the book group forums for your books.

So all you do is go join free and follow the instructions for ‘The Goodreads Author Program.’ You can add friends and readers by using your Facebook account or even your Email list. So make sure you explore thoroughly.

Twitter

My next pick is Twitter. I love Twitter for book promoting. It can be a challenge as they only give you 140 characters to work with, so you have to be more creative and learn quickly on how to abbreviate. For book promoting or promoting your brand as an author, Twitter has come a long way! You can share your books, and the book covers with a tweet by using your Amazon or Barnes and Noble links to post and share. Twitter has enhanced their services to help you reach more readers. Start by opening a free account, then build a following by interacting and engaging with readers.

They follow you, and you follow back. Look for book and reader groups and book clubs, other authors and writers as they will be helpful by retweeting what you post. Your followers will retweet what you share about your book, and you get the benefit of reaching ALL their followers. “Word of mouth” promoting by one little retweet.

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Here are some new tools Twitter has rolled out to help get your new book in front of readers. Yes, some cost money, but you can set a low budget limit to try it out to see if you get good results.

How Twitter Ads Work:

Choose your target audience:

Reach the right audience by targeting based on interests, geography, gender, device, or users similar to your followers. Also, maximize the relevancy of your message by targeting by keywords in people’s Tweets.

Amplify your message and get discovered:

Get your Tweets and your account in front of more people who are interested in you.

Set a budget and pay for what works:

Only pay when users follow your account or retweet, like, reply, or click on your Promoted Tweet. You’re in complete control. There’s no minimum spend, and you can start and stop at any time. So open a free Twitter account to started. Then visit their Twitter Ads advertising to see what works best for your book promotion budget.

Facebook for Book Promoting

My last pick on social media is Facebook. Again, I read my several email newsletters from Professional PR firms, and they all say that having a social media presence is a crucial to all authors in promoting their books. I have been promoting my books since 2012, and I am a firm believer that social media is where your readers are. But engagement and interaction are what makes the “magic” happen between readers and authors. And that is how you sell books and gain book reviews.

Facebook is another fantastic place to promote your books, authors. Here you are not limited to how you can post all about your new book. I like being creative when sharing my client’s books on Facebook. I produce fun book cover photos to share; I can share book reviews of their books right from Amazon or Barnes & Noble and so much more. And just like Twitter? Facebook has rolled out some new advertising tools authors can use to help promote your book or brand as an author. And yes, you can join Facebook for free. Here are things you can do to enhance your book promoting through Facebook.
Create an Author page separate from your home Facebook page here: Facebook Advertising

Creating a separate ‘like page’ for yourself as an author allows you to use that space to promoting your book. You can schedule events—giveaways, book tours, book trailers and release dates—connect to your readers in a professional space, and use the page to link to your website or blog. If you gain enough “likes,” you can also use Facebooks ads.

Facebook Ads:

Facebook has a whole host of new advertising methods to help you promote your books or brand. You can visit Facebook Ad Products for Business to explore all your paid or free options of advertising through Facebook. And like Twitter, they have a “pay as you go” option to see if you get results before spending a lot of money for ads. They even have tips on how to write your ads and proper images to go along with them. So join today and get started.

If you need more helpful advice, tips, and some good listing book sites to share your book through just like here on “Book Marketing Tools,” then come to Lyon Book & Social Media Promotions tips and advice page today. I got authors covered!

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Catherine Townsend- Lyon  Columnist, Author
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Catherine is a best-selling TKG author of “Addicted to Dimes”, available on Amazon and Barnes & Noble. She is a freelance recovery writer/columnist for “In Recovery Magazine, and “Keys to Recovery newspaper,” and an ‘Expert blogger of Gambling Addiction Recovery on Addictionland’ recovery.

Another passion is her Book Promotions business called, “Lyon Book and Social Media Promotions.” Catherine has fast become well known in many addictions and recovery communities and book promotion & reader communities. She has a large following on social media. You connect with Catherine onTwitter, Facebook, and Goodreads. She lives in Phoenix, Arizona with her husband and 3 cats.

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Marsha Says: “Social Media Is Where It’s At For Books & Brand Marketing.”

We are happy to have a new ‘Guest Article’ by my good friend and PR Insider Marsha Friedman, CEO at EMSI Public Relations.

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Marsha Friedman


Marsha has been my PR go to girl for a long time and she knows the public relations and media business like no other. So here is a new featured article about using social media to your advantage with your brand as an author and book promoting. As social media is a must for promoting your book, find your readership, and build you social media following! I wish all authors much success!  Catherine Lyon “-)

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Are You Set Up For A Successful
Social Media Campaign?
by: Marsha Friedman


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After months – or more likely years – of hearing about how you need to include social media as a vital part of your branding strategy, you’re finally convinced.

You’ve decided to take the plunge!

But hold on there! While you want to take advantage of this up-to-date venue for promoting your personal or business brand, are you properly prepared to take on a social media campaign that will accomplish your goals?

Actually, you may not be! It’s not enough to establish Facebook, Twitter, LinkedIn, Instagram and other social media accounts and just expect good things to happen without any more effort.

First things first:  You need to lay the right groundwork. The following are necessities for properly leveraging social media for branding purposes:

  • A website is a must. On social media, you’ll tweet, you’ll post and you’ll share. But the ultimate goal is to drive your target audience to your professionally designed website – or at least a quality landing page – so they can learn even more about you and/or your business.
  • Be ready with content worth viewing. When your followers click on your links and are directed to your website, they should be rewarded with something more substantial than a sales pitch.  Share your valuable expertise with them so that hanging out on your website is worth their while. Maintain a blog or provide useful information in tips articles, video blogs, infographics or a white paper. Include a call to action.  Invite them to sign up for worthwhile information via your mailing list.  This enables you to stay in front of them whenever their need for your product or service arises.
  • Someone needs to take charge. Social media isn’t something you set and forget. Someone needs to oversee your social media; otherwise it’s likely to die on the vine. So, how will you handle this? It’s not the best idea to assign it as an additional duty for someone already slammed with responsibilities.  It needs to be handed to someone for whom the work will be a priority.  A successful social media campaign requires knowledge, skill and persistence.  Effective social media marketing simply cannot be treated as an afterthought.

That third bullet point is perhaps the most crucial because – regardless of how well the groundwork is laid – nothing is accomplished without the right person executing a smart strategy to build your brand.

And just any random person is not likely to do this well.

Sure, most of us have become at least marginally adept at liking, commenting, sharing and tweeting, but a genuine social media expert will have a formal and professional background in their craft. This is vital for ensuring that your social media channels play a legitimate role in the overall marketing strategy behind your brand or product.

Social media managers continually hone their knowledge and keep up to date with trends in both social media and marketing. Such experience and focus are vital to ensuring your social media follows a well thought out and effective strategy.

So if you haven’t already, start getting those pieces of a successful social media campaign lined up.

With your website or landing page humming, with terrific content ready to give visitors valuable information, and with a person or team in place to oversee the strategy, you’ll be ready to launch.

All set?  Come visit out website for information and tips on marketing and sign up for our free newsletter while your their!

       
Marsha

Presented By ~ Lyon Book and Social Media Promotions ~ Catherine Lyon

Social Media Is The Place To Be Promoting Your Books!

Hello Authors and Readers . . . Welcome!

Well my dear friend ‘Marsha Freedman’ from The PR Insider is at it again!
She has once again validated why I book promote throughout Social Media for my book promoting clients!

Social Media is where readers are finding more and more new fresh authors and their fantastic reads. So lets see what Marsha has to say on why to use social media as part of your Gourmet Book Marketing Stradegy . . . .

 ~ Give Your Social Media Efforts The Gourmet Touch ~

If you haven’t gone all in with social media by now, it’s time to make the commitment as you solidify your marketing plans for 2016.

Long gone are the days when you could afford to be a dabbler in social media. It’s developed into a full-fledged profession all its own, and many colleges offer courses and even majors in social media marketing.

Yet to this day I still see companies like book marketing firms and promoters for instance that do little with what should be a great marketing opportunity for their clients. Instead, they depend strictly on strategies that worked for them 5 or 10 years ago, with little or no awareness of the new digital tools that are available.

Frankly, even some companies that make the effort to embrace social media are missing its true value.

How far do some of them miss the boat?

Here’s how far.
Jay York, an EMSI social media strategist, just told me about a company that recently advertised a social media job opening. To Jay’s amazement, the company offered to pay the social media strategist a commission based on sales that resulted directly from the efforts.

Yikes! That’s a clear misunderstanding of social media and the role it plays in marketing. While social media certainly can lead to sales – especially for inexpensive items like books that people buy often – that’s not really its primary purpose.

“Social media is best for building a relationship with potential customers or clients, serving as a critical part of your overall branding efforts.”

Let me share a few steps to help you get the most out of your social media efforts in 2016.  .  .

  • Understand. Opportunities are changing on social media all the time as new features or options are added. Don’t be afraid to admit you don’t understand how it all works. Delve into it and learn all you can. Most social media platforms offer free tips on how to get the best use of the sites, and in some cases those tips are specifically directed to businesses.
  • Plan. Study the different social media platforms and what each could do for you. For most people and companies, and especially small businesses, Facebook is probably the best place to start. Everyone seems to be on Facebook and they just expect that you will be, too. You also need to decide who in your organization will take responsibility for social media because someone needs to be the go-to person who posts new material, monitors feedback from followers and keeps up on trends. Finally, you will want to set a budget so you can get involved in social media advertising.
  • Commit. Don’t dip your toe in to test the water for a few months, and then withdraw if there’s no quick reward. Social media requires a long-term commitment as it’s about building your brand over time and not trying to make a quick strike overnight.

Ultimately, if you don’t have someone in your corner who understands social media and is on top of the newest platforms, the latest social marketing tools and aware of current tactics that have proven to be effective, you need to explore hiring a promoter or firm that can do it for you.

Jay (one of our in-house foodies) likens it to the kitchen of a gourmet restaurant, where so much opportunity would go to waste without a competent chef to oversee the operation.

“The point is, why limit yourself to heating a can of soup when the tools are there to prepare a glorious meal?”

Bon appétit!