Even After The End Of A Rainbow? You Have To Take A Break For Some Solitude, Some Writing, and Some TLC…THEN? An Inspiring Message By Author, Tony Roberts.

Even though I am blessed to be working from home for my business, many are having to be forced to do so due to this pandemic of COVID-19 …And being isolated as we are is not a normal way to live life. Look, I get that, but, if staying at home means that it could help save lives?  I would choose LIFE over making a BUCK. (Of course, just my own opinion)…

Today everyone is talking about “DO WE OPEN”? or DO WE STAY CLOSED?

The news media outlets are putting a spin on just about every piece of information about this pandemic when it comes out and I don’t know about you, but I am so tired of it. I see how it makes everyone on edge, moody, and I need a break from it all.

“Even After The End Of A Rainbow? You Have To Take A Break”


I write this because I am ready to take some time off.  Yes, “The Rainbow” is how I feel  being blessed to work from home and love doing what I do to help other authors, but after book marketing, promoting and consulting for many from October 2013 to now with no time off?  The time seems right to do so.

We already don’t watch much news or TV as it just raises my anxiety over this pandemic and since my work is done through some media, social media, and the internet, I see all the articles and heartbreaking stories of families losing loved ones from this virus. Then you have those who are screaming that they are not getting the financial help from the government, so businesses want to open and seem to not CARE that it could make this virus spread even more?

YUP, this Cat is ready for a Mental, Emotional, Well-Being Break!


I hope to back by late July or August 2020 and I’ll have some fresh and exciting things to come back and share with all my friends, authors, writers, and visitors! Like a name change that I will share as I’ll be adding more services but backing off on the actual promoting side of things.

“Lyon Literary Consulting Services” can help authors from the time your manuscript has the last word written in it through publishing and beyond! So make sure you stop by often as I will be sharing my author friends and a few updates till then!

I am happy to share my dear friend and fellow author, Tony Roberts who has a post up that shares what this cat has been feeling about journaling and getting back to writing!

I know you will enjoy it and be uplifted through Tony’s words and inspired! … xoxox

(Stop by and read other amazing posts written by Tony on “Delight in Disorder”…}


A Burning Fire; A Wisp of Smoke


Writing, then, was a substitute for myself: if you don’t love me, love my writing & love me for my writing. It is also much more: a way of ordering and reordering the chaos of experience. ― Sylvia PlathThe Unabridged Journals of Sylvia Plath


I keep a daily journal of happenings in my life. Some of these things emerge in my public writing. Literary quotes. Character sketches. Story outlines. You will also find less assuming material in my journals. Financial profiles. Schedules. Contact information. To call these daily journals is generous at best. Sometimes weeks go by without a single entry. Then I’ll go on a binge and nearly fill a book in a week.

If my journal could speak in those gaps, it would cry out in anguish, wail in sorrow, moan in despair. But the pages are blank. Like my mind. Unborn words. Aborted sentences. Silent stories. Flannery O’Connor once said,

I write to discover what I know.

When I don’t write, I can’t think. This is one reason I’ve found such delight in chatting. I write much better than I talk. It’s not that I can be more impressive, but more authentic. There is a direct vein from my fingers to my heart that pumps life into my words which represent me better than what comes out of my mouth.

I have never been one to keep a private diary. On the contrary, I am eager to be read, for people to like what I write, to be liked for what I write. I want people to find meaning in the way I string words together, knit sentence after sentence, stitch a story quilt that is not only beautiful, but will keep them warm in an often bitter cold world.


A great fire burns within me, but no one stops to warm themselves at it, and passers-by only see a wisp of smoke.  ― Vincent van Gogh.

Writing is a blessing and a curse. I am blessed to work alone, on my own schedule. And sometimes I am cursed with loneliness. As I write, I stare at the blank screen, my fingers hovering over the keyboard, searching for something inspired to say. At times the words flow.  But not tonight. Tonight they are buried in a forest of wispy metaphors and burned-out analogies.

van Gogh’s analogy about the fire burning within works for me at least two levels. The fire is both the passion to create and the dangerous drive to destroy. Creativity sparks my lit desire to make sense of a nonsensical world. Even when no one finds warmth in its flames. Even if it is only viewed as a vaporous puff.

On another level, the fire is self-destructive. Moving with no clear path, ravishing my mind, slashing through my relationships, burning out my desire. No one stops to absorb my heat, contain my flames. They see little else than a faint, indistinct cloud.

It is a celebrated fact that van Gogh sold only one painting in his lifetime. Some see this as a testament to futility. Maybe he should have given up and become a house painter to better earn his keep. Some say this points to society’s failure to recognize genius. It is a tragic shame we only acknowledge an artist’s worth after his or her untimely death.

I instead choose to look at it from the perspective of Vincent’s patron, his brother Theo. Theo van Gogh was an art dealer who absolutely adored his older brother. Not only did he make it financially possible for Vincent to pursue the art of painting with his whole heart, Theo was also generous with his praise and encouragement for his brother to see to his health.

Vincent wrote many letters to Theo (see The Letters of Vincent van Gogh) expressing his views on art, nature, God, friendship. This work is a thick brush stroke of simple beauty, such as this line Vincent directed solely at Theo,


… money can be repaid, but not kindness such as yours.

Success such as van Gogh’s is not measured in receiving popular acclaim, but in the loving appreciation of one person. This makes all the difference in the world. It makes all the difference for the world.


Author – Writer SpotLight on Tony Roberts of “Delight in Disorder ...


“I  first sensed a calling to be a writer at the age of nine when I composed my first poem, “Ode to My Pet Rock.”

I was born and raised in the Hoosier heartland just south of Indianapolis. I grew up worshiping high school basketball and once had the honor of playing in a televised “game of the week.”

I went to Hanover College (alma mater of both Mike Pence and Woody Harrelson – go figure). After many detours into sex, drugs, and more folk rock than roll, I wound up at seminary and became a pastor. It was then that symptoms of depression and mania culminated in a psychotic episode that became pivotal in my life, for better and for worse.

After graduating from Hanover, I obtained an Master of Divinity degree from Louisville Presbyterian Theological Seminary. While there, I did ministry assignments at a state hospital for persons with developmental disabilities, as well as at a women’s prison, and a inner-city hospital.

I served two decades as a solo pastor. I then shifted to writing, speaking, and leading small groups. In March of 2014, I published my spiritual memoir, Delight in Disorder: Ministry, Madness, Mission. Having served in pastoral ministry and gone mad, it’s now my mission to bridge the gap between faith communities and the mental health world.

I now live in Columbus, Indiana, with supportive family and faithful friends who keep me honest and encourage me to be who God created me to be. My greatest earthly delights are my four children and two grandchildren, with one more on the way. “The soul is healed by being with children.” (Fyodor Dostoyevsky) Book is available on Amazon …


Delight in Disorder: Ministry, Madness, Mission: Tony E. Roberts ...



HAPPY NEW YEAR YOU – Brand Yourself For 2019! Should Our Brand Be All The Same? Guest Jason From Strong Social Tells Us.

Happy New Year’s Eve and Welcome All! Brand Yourself in 2019!




Brand Voice – Should It Remain the Same Across All Social Networks


How is your brand personality determined?

It is largely determined by the words you use in communication, as well as the kind of sentences you write. Your brand voice reveals whether your brand is corporate, academic, deadpan, grave, serious, witty, funny, clever, and so on.

When defining a company’s brand voice, the problem is that rigid guidelines can stifle you. Your brand’s personality has to appeal to different people in different locations, so like a human personality, it has to retain some elasticity. Like, a central character that can convey a message in different tones. For example, your blog posts may appear enthusiastic and professional, while the promotional copy for your social media shares should probably be less enthusiastic.

Here’s what you should know about ways of using your brand voice across different social networks.

1. Instagram

Instagram is the place for B2B and B2C companies. On this platform, you can drive brand engagement and awareness with positive visuals and copy. Thus, on Instagram, you can use the classic marketing tone.

On Instagram, the line that divides branded content and UGC (user-generated content) is quite blurry. Also, it is more challenging to spot Ads, especially from influencers with undisclosed relationships with brands. When it comes to hashtags, Instagram is quite friendly towards the use of hashtags. According to SproutSocial, about 80% of all users follow at least one brand, while 7 out of 10 hashtags on Instagram are branded. It means that you should be as clear as possible about what you want your followers to do – click the link in Bio, tag a friend, or swipe up for a free trial if you are running ads.



2. Facebook

Facebook is an exciting opportunity for any brand being that it’s the most extensive social media network in the world. With 2.27 billion monthly active users, it’s very challenging to stand out and maximize your reach. You need a distinct brand voice and identity.

What makes an effective Facebook copy? It should be accessible, familiar, and slightly informal. Unlike Twitter or Instagram, Facebook’s user group is more intergenerational. That’s why the emotion that dominates the platform is nostalgia. The content that can recall the “golden years” of your readers resonates best, whether you want to reach out to Millennials recalling the 1990s or Baby Boomers.

On the other hand, if you can’t appeal to nostalgic content, you can use particular calls to action, such as – join the debate, develop an opinion, and inform yourself. Have the copy tell your audience that there’s a larger conversation happening without them. Facebook audiences want to be entertained, so hit them with your most potent and most human content.

4. Twitter

Active Twitter copy is quick and witty. There is so much conversation happening so fast that brands often can’t move quickly enough to keep up. It is the platform of instant information, and people there want to know what’s going on this very second. Twitter is no place for old news. That’s why you should use it to experiment with your brand voice because Twitter users appreciate a more daring and experimental voice. If you have any humorous and funny content where you’re trying out some jokes, you should use Twitter as your experimental ground.

If all you’re sharing are dull press releases, people most likely won’t follow you. Better have something funny or something valuable to add to a conversation.

5. LinkedIn

According to Pew Research Center, LinkedIn is mostly used by people in the 30-49 age range. Most of them are college graduates in urban areas. The number of LinkedIn users increased to 500 million between the years 2016 and 2017. Being a professionally-oriented social network, people go there to look for jobs or to offer them, as well as share valuable content. That means that your LinkedIn copy should take the readers straight to the point, without beating around the bush. The competition is a lot less fierce than on Facebook, but you’ll still need to give a fresh and unique angle to your material to attract your audience.

To conclude, your brand voice does have to stay coherent across all social media channels. However, every social network is specific and attracts different people. The best brand voice strategy is to have an inner brand voice, but deliver your messages and engage in slightly different tones that resonate the best on each social network.

So in the coming in NEW YEAR, make sure you Brand Yourself effectively throughout Media and Social Media TOO!

Please visit my friend Jason of StrongSocial for more amazing tips and articles all of 2019! Cat

A Social Media Extra, Extra! I Welcome Garrett Mintz of “Ambition In Motion, LLC”.

Hello Friends, Readers, and Visitors,


Hello and Welcome all! Here is a New Feature on my Book & Social Media Promoting site. I thought it would be fun to share news and happenings about interesting new friends I meet from my interactions with REAL PEOPLE through all my social media sites. And this young man is my very first highlight!!
I believe in what he is doing to help and mentor students in the right professional field they may want to study in. I was so impressed with his concept that I had to share it! And, …No ladies, I don’t know if he is single! . . .LOL.

I’m happy to introduce you to “Garrett Mintz”,  and his organization and website called: “Ambition In Motion, LLC” . . .
Garrett Mintz
Garrett Mintz of Ambition In Motion, LLC
He came up with an awesome concept to help students at Indiana University, where he attends,  with a mentorship to direct students to know if the field of study they are thinking about or currently in, to learn if it is the right fit for them. I think Garrett’s description of how he is helping other college students is a wee bit better then how I can describe it! . . . .

Ambition In Motion, LLC ~ http://www.ambition-in-motion.com

Ambition In Motion’s mission is to facilitate young adults in the quest for finding themselves through researching potential careers and majors that make them happiest and providing beneficial, proactive experiences with professionals in the local community based off of those hobbies and interests.
• Does your child know his/her major?
• The average college student changes there major 3 times. This could mean an extra semester or even years of additional college tuition, room and board, and any other living costs you would have to incur.
• Does your child have an idea of what career field they might enter?
In 2013 alone, there were over 100,000 recent college graduates in the US that were unemployed.
• Would you like to give your child professional experiences and career knowledge in the fields he/she is most interested in?
• If you said yes to any of those questions, Ambition In Motion is the company for your child. Not only will AIM pass along the research catered specifically to your child’s interests and act as a resource for your child, but most importantly, Ambition In Motion will give your child the opportunity to connect with a professional in the field they are most interested in.

• Are you unsure of your major, let alone which career field you are interested in pursuing?
• Are you basing your major off of what you think will pay you the most money, what your parents want, or the classes you enjoy the most as a freshman?
• Don’t let life blind side you. A job will not fall in your lap just because you have a degree. Just because a certain job coordinates with a certain major, it does not necessarily mean that what you studied and what you will do in the job will be similar.
Ambition In Motion can help you better understand the differing careers that you are interested in and give you a better perspective on what certain careers are like by connecting you with experienced professionals in those fields.



About The Founder & CEO, Garrett Mintz:

Garrett discovered his passion for helping young adults when he created a non-profit organization in 2011. The main goal of this organization was to help young adults with substance abuse issues. Garrett could relate to these young adults and was able to aid them in making changes vital to getting back on the right track. Garrett assisted these young adults in finding jobs and gaining career experiences.
In 2012, Garrett developed a student organization at Indiana University called CLEAR (College Lifestyles Excluding Alcohol and Recreational drugs). The primary goal of this organization is to provide college students with fun, free alternatives to using and abusing drugs and alcohol. CLEAR has grown to over 100 members and strives to change the stigma that Indiana University is a party school. By starting CLEAR, Garrett has directly contributed to a safer and more enjoyable college experience for students.
Garrett took his experiences and the knowledge he gained from the non-profit and student organization and applied them towards the same demographic, college students, with a different goal in mind. This is what ultimately developed into the commencement of Ambition In Motion. Garrett understands how time-consuming schoolwork, learning about the university culture, and developing a social life is as a college student. With so many options to choose from regarding major and eventual career choice, Garrett understands how difficult it can be to manage all the aspects of college life and make important decisions.
Garrett is providing relief to college students by offering Ambition In Motion. Ambition In Motion will help students sort through the clutter to find the opportunities that will be most beneficial. AIM’s goal is to better educate college students about the career paths that are available and most intriguing to each individual. Ambition In Motion is looking to save college students and their families time, money, and stress by reducing any confusion on which major to choose, which career field will make each student happiest, and which actions to take to achieve those goals.
On The Personal Side Of Garrett:
I love to play basketball, golf and tennis. I love to travel. I am a certified scuba diver and have dove at the Great Barrier Reef, and around the Caribbean Islands. I lived in China for a little while. I moved there knowing no Chinese and, picked it up in about a month. I moved to Utah knowing nobody and started a non-profit to help young adults with substance abuse. I believe that life is about challenging yourself and proving things to yourself on a daily basis that you never thought you could accomplish”.
Now Garrett and I just met a short time ago on the social media Professionals website LinkedIn. When I read his profile I thought? “This guy is going places”! Then after we spoke on the phone a few days ago, I was very impressed with this young man. He gave me more of what he does. He has made it a personal & professional goal to reach out to each person he connects with on LinkedIn, to be able to learn more of what others do in their profession. It helps him personally grow with speaking to business professionals, and he learns much from them just by having personal contact. Then he can use what learns, and shares this in his mentorship.
So if you’re a business professional and would like to reach out and share what you do? Then reach out
to Garrett Mintz on LinkedIn too!
You can also visit his blog,  http://www.ambition-in-motion.com/blog/ ~ Ambition In Motion, LLC

You can get in touch with him by calling Garrett at: 219-776-9153 or by Email: 
I want to Thank Garrett and his partner in crime, Adam Blazak for letting me Highlight what they do, and so happy to have connected with them. I would be happy to help them anyway I can! And as always friends, . . .
“Let them know Author, Catherine Lyon sent you”!
*God Bless*