Cat’s Reading Den Holiday Book Buyers Guide. Our Fine Authors and Loads of Holiday Books are on Sale in E-books & Paperbacks. Don’t Wait Until “Black Friday” For These Deals. . .




Hello Avid Readers, Friends, and Visitors,

Cat has the honor of representing many exceptional writers and authors who have decided to give book readers and buys of books a real treat by lowering the pricing on almost all their books for the “Holiday Gift Buying Season.”

Of course, this Cat knows that books make great gifts, especially for the tots and children in your life. Giving children the gift of reading can be “Magical” during the Thanksgiving and Christmas holidays. Everyone loves to have a package under the tree with beautiful reads of all different genres too!

So, this post will be pretty vibrant as Cat will share all our fine authors running sales, but I’ll let the holiday book banners do the “showing off,” knowing books make great gift ideas. Cat even has some paperbacks on sale that are new and newer releases for under $9, and all books are purchasable on Amazon in formats of E-books, Paperbacks, and are within Kindle Unlimited, so you read free!

Most of the Books have garnished 5-Star Editorial Book Reviews awarded by literary book influencers Reader’s Favorite.

So here we go!

CAT 🎄🎁🎍📚📚


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Amazon #1 Best-Selling Author Elizabeth Upton Offering E-books and a Few Paperbacks Now On Sale on Amazon and Within Kindle Unlimited.
https://www.amazon.com/Elizabeth-Upton/e/B001KEA1NG/




No need to wait for “Black Friday” for these thrilling suspense reads by Elizabeth Upton! All her E-books are on sale for $1.99, and a few paperbacks under $9 too!



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One Amazon Reviewer Says About Mysteries by Kim Carter:

“This is one of the best mysteries I have read in a long time. I am a 77-year-old woman and have the entire book in the ‘Clara and Iris Series!’ Kept me in suspense the entire book. I would say that Ms. Carter is up there with Patricia Cornwell as far as keeping you in gripping suspense to the book’s last few pages. I highly recommend all of them to readers!”


All Seven of Kim Carter’s E-books are on sale for only .99 cents for the first time!



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Best-Selling American Author Pavane Ravel & Her Political Fiction Suspense Drama of “The Other Shoes of Lary Martin” Novel Series Book One – ‘Revelation of Lies’$1.99!
https://www.amazon.com/Other-Shoes-Larry-Martin-Revelation-ebook/dp/B09CRPH41P/



Reviewed By Reader’s Favorite:

Larry Martin is not a good person. He is lazy. He treats women badly. He thinks the world owes him everything that he wants but hasn’t earned. Unfortunately, Larry was also raised by an abusive father with right-wing beliefs, which he adopted as his own. What more can one expect from a person raised without love? Then Larry loses his job as a journalist and eventually loses his home as well.
Larry decides to shed his old self and change. He decides to become a better person.
Pavane Ravel has a writing style that is easy to fall into. It is comfortable and has a good flow. There is definitely good character-building.

As this book is based on profound character growth, the author does a remarkable job of slowly easing the reader along on the journey. I found the attention to detail with the construction of the various homesteads quite interesting. The Other Shoes of Larry Martin is ideal for readers who enjoy extraordinary character changes, fighting for survival and climbing to the top to make a change for the better. This book can also be recommended to those readers who want to know themselves on a deeper level. I loved how the story itself became the story of the book.   



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A poignant and gripping memoir on sale by #1 Amazon Best-selling Author Wilsdaryon Prescher
https://www.amazon.com/Wilsdaryon-Prescher/e/B0B2VMN1FX/


One Book Reviewer Says:

5.0 out of 5 stars. He allowed time to give him strength

Reviewed in the United States on November 3, 2022.

“How many roads must a man walk down. . . ” After reading this memoir, one can only believe there are mountains to climb and mountains to conquer, and as young as this author is, and through every trial that was thrown in his path, he found a way through. He conquered! Brave for having the audacity to share his memories with us!” Highly suggest this book!


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Amazon #1 Best-Selling Romance Novelist Richard E. La Motte with Three New Releases and His E-book “The Treasure” on Sale or Read Free With Kindle Unlimited. Makes a Great Gift!

https://www.amazon.com/Treasure-Through-Amazon-Adventure-Headhunters-ebook/dp/B0BCPBZLC4/


One Reader/Reviewer Says:

“Reviewed in the United States on October 12, 2022
Verified Purchase

“If you are a reader who screams at the characters of the book you are deep into, ‘The Treasure’ will be one to give you laryngitis. At every turn of a page, one of the characters in this book is either in jeopardy or creating havoc. Precisely what a fast-paced emotion-driven mystery with an underlying love interest should have. Highly entertaining!



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Best-Selling Novelist and New E-book Release of “Seeing Red” by Claudia Ricci
Now Available on Amazon: https://www.amazon.com/Seeing-Red-Claudia-Ricci-ebook/.B0BHL1KR77/


One Amazon Reviewer Shares:

“Ronda’s story in Seeing Red made sense to me, and the writing touched me viscerally and emotionally. I could feel her challenges, pain, and desire; life was tearing her apart. I felt drawn in from the very first paragraph.

She goes to Spain to follow her fantasy lover and pursue her love for flamenco; what she finds there through her wild adventures is the most important thing missing – her love for herself.
I recommend this book to all of my friends and new readers!” Literary Fiction (Books) Romance.


MORE BOOKS By Claudia Ricci ~ Her Blog> http://mystorylives.blogspot.com/2022/11/the-noctuary-night-journal.html



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Fictional fun read of tall tales and puppy tails by Author Barbara Dena is on sale now!
https://www.amazon.com/Barbara-Daniels-Dena/e/B09DWB2236/


E-book only .99 Cents, and Paperback under $9!

“Memories and fiction fill this collection with humor, heartwarming compassion, and spine-tingling fright from the author’s own experiences and an imagination she can barely control. Quilts, children, and dogs have always played a large part in the author’s life. Therefore, it is unsurprising to find stories of warm quilts wrapped around her tales or tails.

A trait the reader discovers in Barbara’s writing is that, much like life, nothing within the covers of this book will be what one expects.”


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Multi-Award-Winning Mystery Action and Adventure Series by Diane Olsen Has Been Blowing Avid Readers,’ and Reader’s Favorite Book Reviewers Away With The “Rising Wind Book Series.
https://www.amazon.com/dp/B093PRX88L/ https://www.amazon.com/gp/product/B09447YQ7F/





All Four E-books Are On Sale on Amazon and can be read free with Kindle Unlimited. Makes a great Holiday Gift For Readers on Your Gift List!


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YES! Cat Does Have Some Holiday Children’s Books Too!
This One By Awarding-Winning-Author Shawna James now comes in New Languages of English, Spanish, Dutch, and French.




Gift your tots the Gift of Reading This Christmas.>> https://www.amazon.com/Shawna-James/e/B08L1KRVY1/. . .



*** HAPPY THANKSGIVING, MERRY CHRISTMAS, HAPPY READING TIME Throughout This Holiday Season! May God Bless You All With Peace, Love, and Kindness! ***

Peter Cotton Tail Hopped Over To Cat’s Reading Den and Dropped Off Some Book Banners and To Say, “Books Make Great Easter Gifts For Readers on Your Bunny List!”



Hello and Welcome, Readers!

Mr. (Reading) Peter Cotton Tail!


YES, Cat had a short visit with Peter Cotton Tail, and he dropped off some Easter Book Banners to show off the many different kinds of books available by his favorite writers’ Cat is working with. Peter loves to read all types of books. And he enjoys listening to audiobooks too.

No matter what format you like reading from or on what kind of device, books make great Easter gifts for children or adults from 1 to 105 years old! Just click on the author’s name in green and it will take you to Amazon right to their book to learn all about the author and the books!
We both hope you enjoy these fun new book ideas and book picks within book bannersCAT 😺🐰🐰




Adorable Bedtime Children’s Books by Steve William Laible

Available in E-book, Paperback, Audiobooks of Stevie Tenderheart




Middle-Grade Children’s Book Series by Anne Fifield 

All Anne’s E-books are $2.99!



Gripping and Suspenseful Political Fiction by Pavane Ravel
 

E-book on Sale and Available In Paperback Version




Gripping Suspense Mysteries At There Best by Kim Carter 

Historical, Murder, Serial Killers, and More! In both E-book and Paperbacks!


An ‘Indiana Jones’ Style Fictional Cross-Genre By Award-Winning Author Diane Olsen 

Diane Olsen’s “RISING WIND” Series Books 1-3 and Now Book Four Released
E-book on Sale for $2.99!



Action and Suspense Fiction Wrapped Around a Woman Cop? Priceless! by Dave Lager 

Ro’s Handle: A Ro Delahanty Novel Book Series




The Mobility Matters Book Series Book Three Coming Soon by Amy L. Bovaird (Author)

Books Come In E-book, Audiobook, & Paperbacks



Christian Award-Winne Amy L. Bovaird (Author) also writes Memoirs of Loss and Grief.



Another Amazing Memoir Worth a Read By Tony Kelly, Former UK Footballer.
https://www.amazon.com/Red-Card-Bet-You-Can-ebook/dp/B09312PL58



HAPPY SPRING & EASTER READING FRIENDS & READERS!

Cat Lyon’s Reading and Writing Den!


Learning The Difference! READ THIS Before You Enroll in KDP Select! by Reedsy…

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I enjoy having Guest Posts often here at “The Reading Den” as many of my followers are writers and authors, not only Readers. This post for you. I get asked often if Cat knows the differences between Kindle Unlimited and KDP Select. Well, I DO NOW thanks to this amazing blog post on “Reedsy – Blog.”  HERE WE GO!

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READ THIS Before You Enroll in KDP Select!

Posted in: Book MarketingUnderstanding Publishing

 

We get it: writing a book requires a lot of your time, effort, and money. Taking a book from inception to completion is intense work, and by the time you’re ready to publish you might find yourself referring to your manuscript as “my baby.”

Of all the big decisions you have to make in your journey as a self-publishing author, one of the biggest is whether or not to enroll your ebook in Amazon’s KDP Select: a program which offers authors bonus incentives in exchange for granting Amazon exclusivity.

But going exclusive is a big deal. Are you sure you want to let Amazon put a ring on it before your book has had a chance to test out the other options? Is KDP Select the right choice for you? That’s what we’ll answer in this post, covering all the points in the table of contents (to your left).

Let’s get started with the basics.

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Image result for copyright free images of kindle unlimited
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What is Kindle Direct Publishing?

Kindle Direct Publishing (KDP) is Amazon’s ebook publishing unit, which allows authors to sell their books directly to Amazon’s readers. The Kindle and KDP were launched concurrently in 2007, laying the groundwork for Amazon’s ebook empire which now holds more than 80% of the market in the United States and the United Kingdom.

Success stories from authors self-publishing through Amazon KDP began to roll out around 2011, with the popularity of Andy Weir’s The Martian and Wool by Hugh Howey. But they’re not without company: in 2018, Jeff Bezos revealed that over 1,000 authors had earned over $100,000 through Kindle Direct Publishing.

While numbers like these are not the norm for the average writer, KDP has become the heavily preferred route for self-publishing authors — many of whom also decide to enroll in KDP Select. Speaking of which…

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What is KDP Select?

KDP Select is a program available to all authors willing to grant Amazon exclusive rights to sell their ebook through the Kindle store only. By agreeing not to sell the digital file of their book through any other retailers, authors are given access to a variety of promotional tools — the most significant of which is Kindle Unlimited — and the opportunity to earn higher royalties (in some cases, more on that later).

The KDP Select program lasts 90 days, after which authors can either choose to opt out of the program, or auto-renew for another 90-day commitment.

While digital copies of the book must only be sold through Amazon:

  • A 10% sample of the book can be made available outside of the Kindle Store;
  • Print (or any other non-digital) versions can be distributed elsewhere; and
  • Copies of the book can be emailed to reviewers for editing purposes.

So, a higher percentage of sales and additional book marketing tools: sounds pretty good, right? Why would an indie author not want those things? Well, the question of whether to grant Amazon exclusivity or to “go wide” is a constant talking point amongst self-publishing authors, as both options come with their own sets of pros and cons. The biggest and most important proof enrolling in KDP Select is undoubtedly the access to Kindle Unlimited. So before we get too far into discussing the pros and cons, let’s quickly cover exactly what Kindle Unlimited is.

What is Kindle Unlimited?

Kindle Unlimited (KU) is an “all-you-can-read” service that allows subscribers to read as many ebooks as they’d like for $9.99 a month (if you’re thinking “Netflix for books,” you’re on the money). When authors enroll in KDP Select, their books are automatically made available to readers on KU.

Because of the ease with which readers can find books (KU customer receive emails suggesting books based on their reading history), and the ability to “test-drive” many books without having to pay full price for them all, KU has become an extremely popular program. In fact, it has become such a go-to for readers that for many genres, it’s basically impossible for a book to rank well on Amazon if it’s not listed in Kindle Unlimited.

With this major pro of KDP Select in mind, let’s discuss how authors actually make money with KU, and look a little closer at the other perks authors can expect when they marry their ebook to Amazon for 90 days.

The Pros of Enrolling in KDP Select

The main benefits of enrolling in KDP Select include access to:

  1. Kindle Unlimited
  2. Kindle Countdown Deals
  3. Kindle Free Promotions
  4. Kindle Owners’ Lending Library
  5. Increased royalties for sales in select countries

The crown jewel of KDP Select’s incentives is, without a doubt, the access to Kindle Unlimited (KU). It’s a topic we covered extensively in our weekly marketing newsletter(to sign up, select “book marketing”), but we’ll start by giving you the KU highlight reel here.

1. Kindle Unlimited

Here’s how authors make money on Kindle Unlimited: at the end of each month, a Kindle Direct Publishing Global Fund is announced. This fund determines how much each title available on KU has earned it authors. For instance, in January 2019, the KDP Global Fund was $24.7 million.

Amazon then determines how this money is split between authors and publishers with a per-page-read royalty — so the more pages of your books are read by KU subscribers, the more money you stand to make.

So let’s say an author has a 300-page book in Kindle Unlimited. In January 2019, the payout per page was $0.0044, so the author will have earned $1.32 for every reader who borrowed and read their title cover-to-cover. (This is regardless of the actual retail price of that book).

You can keep track of the monthly KDP Global fund and per-page-payout amount in this helpful post by Written Word Media.

Kindle Unlimited can be a truly great resource for self-publishing authors, depending on your genre. But it’s not the only incentive KDP Select offers authors. Let’s take a look at some of the others.

2. Kindle Countdown Deals

For one week every 90 days, authors have the ability to discount their book by putting it on a “countdown deal.” Authors continue to earn a 70% royalty on the discounted price, even if it’s priced below $2.99. (Note that authors who run price promotions outside of KDP Select only earn 35% royalties on books priced below $2.99).

There are a couple of eligibility requirements to take part (head here to read them all):

  • The price before the countdown must be between $2.99 – $24.99 on Amazon.com or £1.99 – £15.99 on Amazon.co.uk;
  • The minimum discount is $1 on Amazon.com or £1 on Amazon.co.uk;
  • The title must be enrolled in KDP Select for at least 30 days; and
  • You cannot run a deal if the end of your KDP Select enrollment is 14 days away or less.

3. Kindle Free Promotions

For five days every 90 days, authors can set their book to free. (Note that it can’t be in the same 90-day period as a countdown deal). Both countdown deals and free promotions allow books to appear on the Kindle Store Deals page, promising a boost of visibility.

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4. Kindle Owners’ Lending Library

This is a program open to Kindle owners with an Amazon Prime subscription. Each month, they can choose to borrow one book for free from over 800,00 titles  — with no due date or late return fee to pay.

As with Kindle Unlimited, authors earn a per-page-read royalty for books enlisted in the Kindle Owners’ Lending Library program (KOLL), based on the KDP Global Fund.

5. Increased royalties for sales in select countries

KDP and KDP Select authors can earn a 35% royalty on sales both in the US and internationally if their book is priced below $2.99, and 70% royalties on books priced above $2.99 in the US and other select countries. Only with KDP Select can authors earn a 70% royalty for sales in Brazil, Japan, Mexico, and India.

Suffice it to say, Amazon offers some pretty enticing perks for enrolling in KDP Select. However, as with anything, there is another side to the coin. Let’s take a look at why self-publishing authors might want to cast a wider net.

 

The Cons of Enrolling in KDP Select

The primary reason for an author to go wide is so that they can list their book on as many e-retailers and library distributors as they want, in addition to selling and distributing it through their own author website.

While Apple Books, Kobo, Barnes & Noble, and Google Play are the main “competitors” to Amazon, there are literally hundreds of more e-retailers and ebook distributors around the world. You can view them all in our complete guide to ebook distribution.

But if these other distributors and retailers only represent under 20% of the market, should you really bother going wide, if it means missing out on all the incentives KDP Select offers to keep your exclusivity?

Here are some reasons why you might (or should) want to go wide:

  1. In some countries, Amazon isn’t as dominant as it is in the US
  2. You can build a presence outside of Amazon (which can be fickle)
  3. You will have the ability to hit bestseller lists (outside of Amazon)
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1. Access a larger portion of the international ebook market

With around 80% market share, Amazon undeniably wears the crown when it comes to control of the ebook market in the US and the UK. However, this isn’t the case across the globe:

  • In Canada, Kobo alone controls over 25% of the ebook market;
  • In Germany, Tolino and Amazon have equal ebook market share; and
  • In Australia, Apple Books controls about 30% of the ebook market.

So by not going exclusive with Amazon, you allow yourself the opportunity to tap into these markets and better reach a worldwide audience.

Also, while Amazon’s presence in the US is going to be hard to challenge, Kobo’s recent partnership with Walmart does open a new door to readers in America.

2. It’s harder to build a wide presence… but harder to lose it as well

While Amazon might get the most digital foot traffic, you’re also competing with a huge number of other authors and books. Though you might be catering to a smaller pool of customers on other retailers, you might also have better luck gaining a competitive advantage — and grabbing the attention of those readers.

Furthermore, non-Amazon stores (Apple Books, Kobo, B&N, Google Play) are curated in a different way. While Amazon is all about automated algorithms — which can change from one day to another, along with your books’ rankings — these stores are more about human curation. Top visibility spots are curated by merchandising teams (another topic we covered in our marketing newsletter). What this basically means is that, while it generally takes longer (and requires you to publish more books) to get a strong stream of sales from non-Amazon stores, it’s also a much harder position to lose — that is, if you don’t pull your books away and into KDP Select, of course.

3. The ability to hit Bestseller lists (outside of Amazon)

As Nicholas Erik mentions in his helpful post on the topic, the chances of an indie author hitting The New York Times’ Best Sellers list are razor-thin. But other lists, such as the USA Today one, are a lot more within an indie author’s grasp and can be just as much of a boon to a writer’s career.

However, many of these lists — The New York Times and USA Today both included — require that the author is not exclusive to Amazon and is selling their book on at least one other retailer.

Fundamentally, one of the first rules of investing is to not put all your eggs in one basket. If you’re exclusive to Amazon, you’re entirely at their mercy. If they suddenly change their algorithms and your books stop ranking, you might lose a huge portion of your income overnight.

At the end of the day, the decision to go wide or exclusive with Amazon depends on your marketing plan for your book. Which brings us to…

 

Making the call: should you enroll in Amazon KDP Select or not?

Ultimately, the decision on whether you go into KDP Select or distribute wide will be a personal decision. The main factor influencing it is whether you feel okay trusting Amazon 100% with “your babies.”

That said, it’s important to also consider factors like genre and your own marketing strategy.

Luckily, the terms of enrolling in KDP Select only last 90 days, so you can rest assured in the knowledge that it’s not a permanent or years-long commitment. However, whatever your decision is, you should try to stick to it as much as possible. While trying KDP Select for 90 days is certainly worth it, you shouldn’t be jumping in and out of Select. Going wide is a long-term game, and not only does it take years to build a presence on other stores, marketing strategies and best practices also differ between Select and wide books.

Who should consider KDP Select?

If you answer “yes” to the following questions, you should consider enrolling in KDP Select:

  • Are you planning on selling only through the Kindle Store?
  • Does your target market primarily consist of digital readers in the US and the UK?
  • Does your marketing strategy consist of big promotions bolstered by big ad blasts (as opposed to more of a “slow and steady” effort)?
  • Do the bestsellers in your genre include a healthy selection of Kindle Unlimited titles?

That last point is very important and should be a major factor in your decision.

Finding out whether KU is integral to your genre is fairly simple: head to Amazon’s Best Sellers in Kindle Ebooks and narrow it down to just your categories. Go through the top 20 to 100 titles and see what percentage of those books are in KU. If the percentage is high, you might be better off enrolling in KDP Select.

For example, at the time of this article’s writing, the top 20 fantasy, science fiction, romance, and crime fiction books all include over 14 KU titles. (While the top 20 mystery, historical fiction, thriller, and literature and fiction books only contain 12 or fewer KU titles — and self-help, art, and photography, and biographies and memoirs contain less than ten.)

Who should consider going wide?

If large parts of your target market are ebook readers outside of the US and UK, you’re publishing your first book, or you’re writing in a genre with few KU titles in its bestsellers list, going wide might be your best bet.

Going wide is a good choice for patient authors who are thinking of their career in the long-term. As David Gaughan explains in his comprehensive post on the topic, it’s an option that requires long-term growth marketing strategies, such as:

  • An up-to-date author website
  • Growing mailing lists and tested reader magnets
  • Targeted campaigns (such as Facebook ads)
  • Permafree or heavily discounted books/series

Going wide is all about building a readership — and hanging onto those readers. This requires more of a slow but steady mindset: you need to regularly communicate with your readers and invest time and energy into researching and executing email marketing strategies in order to hold their attention. Because, while KDP Select might take advantage of algorithms to help bring readers to your book, going wide is all about finding ways to connect readers to your books yourself.

What’s great about this strategy (which David coins the “drip strategy”) is that, if you do it well, it can result in smaller but steadier reader growth and sales from a number of different places — which eventually adds up to a strong stream of income.

This is not to say you can’t — or shouldn’t — put these drip strategies into effect if you’re exclusive with Amazon. But it’s tougher because you’re at the will of the Amazon algorithm, which has been known to change fairly regularly.

And seeing as your ideal distribution method boils down to your marketing strategy, here are a few final resources to help you make the most of your book launch.

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Bonus Resources

How to Self-Publish a Book on Amazon [blog post]
The Complete Guide to Ebook Distribution [blog post]
EPUB to MOBI converter [tool for Amazon uploads]
50+ Book Marketing Ideas to CRUSH Your Book Launch [blog post]
Winning Amazon’s Secret Popularity Contest [webinar]
How to Launch a Bestselling Book in 7 Steps [webinar]
Book Promotion Services [directory]
Vetted Freelance Marketers for Hire [marketplace]

With all of this in mind, remember that whether you decide to go with KDP Select or open publishing, you’ll get out of it what you put into it. If you use KDP Select’s Countdown Deals or Free Promotions but don’t spend any time advertising your promotions, they won’t lead to much exposure — the whole point of these tools.
If you decide to forgo the increased visibility that can come with Kindle Unlimited, make sure you spend time getting acquainted with the aggregators out there or developing various book marketing strategies — or else the benefits of going wide will end up falling flat.

We hope this post has been helpful in considering the pros and cons of KDP Select vs. going wide, and that you feel more confident in leveraging the route you choose for your book’s success.