Author News & Reviews: Lyon Literary Services Announces Two of Our Authors Have Been Awarded 5-Star Book Reviews Given By Readers Favorite…

September 28, 2021 Catherine Lyon - Literary Marketing Expert Author News, Book Review, Featured Guest, New Book & Author Press Release, News Around The Web, Posts Amazon Kindle, Anne Fifield, Authors, Barb Daniels Dena, Book Reviews, Both Garnish 5Stars!, Lyon Literary Services, Marketing, New Books, PR, Press Releases, Readers Favorite Review, Writers

For immediate release:

Author Anne Fifield’s new book receives a warm literary welcome.

Readers’ Favorite announces the review of the Children – Animals book “Princess Caroline’s Adventures” by Anne Fifield, currently available at http://www.amazon.com/gp/product/1733171363.

Readers’ Favorite is one of the largest book review and award contest sites on the Internet. They have earned the respect of renowned publishers like Random House, Simon & Schuster, and Harper Collins, and have received the “Best Websites for Authors” and “Honoring Excellence” awards from the Association of Independent Authors. They are also fully accredited by the BBB (A+ rating), which is a rarity among Book Review and Book Award Contest companies.

“Reviewed By Emily-Jane Hills Orford for Readers’ Favorite

Princess Caroline of Basset Hound Kingdom is off on another adventure with the twins, Willow and Daisy. It all starts when they scrounge around in the dark, dirty castle cellars, their own version of a treasure hunt. They find a journal written by Knight Theo Howler, and they set off on a quest to reunite this mysterious knight with his journal.

The journey takes them to the St. Bernard Kingdom, where everything is bigger, and evil is afoot. But the knight is somewhere in this kingdom, and the basset hound royalty won’t leave without finding him. Danger lurks everywhere as even the princess’s life is threatened. Will they find the knight and make everything right again to return to their own Basset Hound Kingdom?

Anne Fifield’s middle-grade novel, Princess Caroline’s Adventures: The Missing Knight, is the fourth book of this series. The plot has everything an adventure-seeking young reader could want in an exciting story where the main characters are basset hounds and St. Bernard’s. The characters are well developed and believable (as all dogs are), and the setting is adequately described.

There’s lots of dialogue to make the plot development easier for the early reader to follow. With a few instances of humor, including the carriage ride driven by the not-so-experienced so-called driver, this is a light and entertaining read mixed with just enough adventure and good against evil conflict. The sepia tone illustrations add to the plot development and help the young reader feel part of the story. Another great read to inspire young readers to love books.”

You can learn more about Anne Fifield and “Princess Caroline’s Adventures” at https://readersfavorite.com/book-review/princess-carolines-adventures where you can read reviews and the author’s biography, as well as connect with the author directly or through their website and social media pages.

Readers’ Favorite LLC
Media Relations
Louisville, KY 40202

***** ***** ***** ***** ***** *****

For immediate release:

Author Barbara Daniels Dena’s new book receives a warm literary welcome.

Readers’ Favorite announces the review of the Fiction – Anthology book “For the Soul” by Barbara Daniels-Dena, currently available at http://www.amazon.com/gp/product/0578968355.

“Reviewed By Emily-Jane Hills Orford for Readers’ Favorite

“For the Soul: A Collection of Short Stories was written by Barbara Daniels-Dena. Quilts, children, and dogs – what more can life offer? Well, stories, of course. And, where there are quilts, children, and dogs, there’s bound to be lots of stories. Life is full of stories: funny stories, heart-wrenching and heart-warming stories, fiction, and creative nonfiction. Like the author, I recall spending hours rifling through my grandmother’s button box.

There were all kinds of buttons: large, small, brightly colored, shiny, or dull. These buttons were a source of inspiration for stories, learning to count, learning the colors, and just savoring the precious moments spent with my grandmother. Life and those accessories we collect during our lifetime are full of stories. But so are our imaginations, our dreams, and the random thoughts that swirl around in our heads – so many stories to share.

Barbara Daniels-Dena’s book, For the Soul: A Collection of Short Stories, is a marvelous collection of stories the author wrote through the years. Each one is dated and, like the one about the black-turned-white crow with a hidden agenda and a secret message, there is often a footnote of what or who inspired the story.

Each story is complete and succinctly told with great attention to detail, though often sparsely revealed in the author’s clever way of leaving the spaces between the lines loaded with veiled messages. The plots are compelling and the characters well defined, making this collection an enjoyable read: not to be read all at once, but to be savored over time.”

You can learn more about Barbara Daniels-Dena and “For the Soul” at https://readersfavorite.com/book-review/for-the-soul where you can read reviews and the author’s biography, as well as connect with the author directly or through their website and social media pages.

Readers’ Favorite LLC
Media Relations
Louisville, KY 40202

How Do Authors Handle Publicity In a Spiritual Way and Not Sound Like Bragging? Tony Gives Us a Sample.

April 1, 2019April 1, 2019 Catherine Lyon - Literary Marketing Expert A Writer's Thoughts, Author News, Book Promotion Tips For Authors, Featured Guest, News Around The Web, Posts, Updates and More Advice, blogging, Delight in Disorder, Faith, Family, Life, Marketing, News, Tony Roberts

…….

Sharing Some Delight in Disorder

Since my book was published, I’ve not done much to get the word out. As a result, I haven’t sold many copies. People who have read it tell me what a difference it has made in their lives, but I have not followed up on this and reached out to others.

…..

“I have a hard time walking the fine line between bragging about myself and celebrating what God is doing in my life.”

..

Lately, I have come to accept the importance of the mission God has called me to carry out. There are so many people impacted by mental illness who are in desperate need of saving faith. As the body of Christ, it’s our delightful duty to show compassion for hurting souls.

The emotional anguish caused by brain diseases like schizophrenia, bipolar disorder, and major depression, is as real and agonizing as any bodily pain caused by a physical illness. I know this. First hand. I also know the grace of God that provides a measure of healing in this life and the hope of healing in the next.

,,,,

“It’s time to take my bushel off God’s light in me, even if I reveal the flaws I so want to hide.”

So this weekend, I posted this message on Facebook:

For almost twenty years, I served as a pastor with bipolar disorder. I have journeyed with this illness from manic (even psychotic) peaks to dark valleys of despair. At both extremes, I have flirted with death—coming very close to ending my life and doing great damage to those around me. .

Countless times, when I have been driven to the edge of a cliff, God has rescued me and set me on level ground. Why would God do this? Because God delights in me even in disorder. Delight is first an expression of God’s love for us. Since God delights in us, we have a “delightful duty” to share in God’s joy.

The media often portray the terrible extremes where untreated mental illness leads to horrific homicide or shameful suicide. What is missing is a compassionate portrayal of all the rest of us who struggle to survive and be faithful. Delight in Disorder reveals the beautiful grace of God that flows into grateful living if you have a mental illness and greater understanding if you want to love another who does.

…..

60 people have shared the message. I’ve sold more books in 24 hours than Amazon has sold for me in 48 months.

….

Image result for free images of author tony roberts of delight in disorder

….

“But the most powerful response was from one who didn’t buy a book or share the post. It was a desperate plea.”

….

Me: D., thank you for reaching out and being open about you suicidal thoughts. It’s important that you get help. Please message me.

D: I am a daily survivor I do it for my kids I’ve tried suicide and failed. My sister has committed suicide it runs in my family my mother attempted when I was a kid

Me: D., do you have a plan to kill yourself? When you say you have suicidal thoughts, Denny, what do you mean? I’m praying for you, brother.

D: No. I’ve planned but never went thru with is. I got two biological and one step son. I work daily sometimes I feel like I’m better off dead but my kids bring me back from reality

Me: Well, I’m very glad you’ve found a reason to live. Your kids love and need you, for sure.

D: I’m reminded every day I’m needed if not for anyone else then my two biological kids.

Me: Amen to that!

D: Thanks man I need someone to talk to sometime. Thanks for even taking the time out to talk with me

Me: Message me anytime, D.. I can’t promise I will always be available. But when I am, I’ll respond.

D: Ty really means a lot. I deal with it everyday. So I’m sure if I need someone to talk to I’ll reach out. No-one in my life understands. So it’s hard when no one understand and it makes me feel a lot different

Me: I get that, brother.

Maybe you have a D. in your life. Maybe you are D. If so, get professional psychiatric and therapeutic help. And, consider Delight in Disorder to find spiritual support you will need to face difficult days ahead.

Get an autographed copy of Delight in Disorder for just $12.

…..

Delight in Disorder: Ministry, Madness, Mission

….

I highly recommend Delight In Disorder. Tony has a way of humanizing mental illness and explaining things in a profound, yet simple way that resonates with his readers. Whether you have a diagnosed mental health disorder, some other kind of disability, know someone who does, or simply struggle with faith and believing that God delights in you, this book is for you. ~ Veronica J.

…….

Please make sure you stop and visit Author, Tony Roberts as he has so much help and information on his blog “Sharing Delight In Disorder” about life, living with Mental health, being an author and more as well as checking out his Podcast Called: Revealing Voices on iTunes!

……..
155233164710175695

All About The HOW’S To Use Book Bub Partner Book Ads. Authors, Are You Listed Yet on Book Bub? Great Place For Readers Too!

January 26, 2019January 26, 2019 Catherine Lyon - Literary Marketing Expert Book Promotion Tips For Authors, Featured Guest, Marketing and More, News Around The Web, Posts, Updates and More All About Book Bub Ads, Book Ads, Book Bub Author Profile, Budget Advertising, How To, Marketing

Now we know how difficult it is to promote and market our books to the right “niche” of genres and target who our book readership is. I know, as I do it for a job! Lol. One way is to place yourself on as many book sites that have and target readers of all genres as possible. Next, keep a couple book ads running on some different book sites like here on Book Bub For Authors.

Authors can set themselves a nice author profile with photo, bio, and more. Then you can list your books. Now there are two ways you can advertise your books to Book Bub’s large readership. You can apply and submit your book for a “Featured Deal,” but sadly, they only chose 20% out of 100% of new books submitted. But, below, is an article that walks you through the HOW’s on how to use their other book advertising through their Book Bub Partner Ad network from your author dashboard. Now many are not as computer savvy or know how to do or set “Budget Ads.”

So I found this Exceptional Article on Book Bub’s Blog written by Carlyn Robertson who works in product marketing on BookBub’s Partners Team, where she ensures all authors & publishers know how to use all BookBub’s tools to achieve their marketing goals. She writes content for the partners’ blog & website, speaks at conferences, & conducts market research. So make sure you follow her on Twitter at @CarlynAtBookBub.

Here is what she shares about how to effectively use Boob Bub Partner Book Ads!

<<<<<

How an Author Doubled First-in-Series Sales Using BookBub Ads

<<<<<

Many partners use BookBub Ads to continuously promote first-in-series books. Because you can run ads on an ongoing basis, you can introduce a consistent stream of new readers to book #1 and drive sales for the whole series.

Eva Pohler doubled daily sales for her $3.99 first-in-series supernatural suspense by running a continuous BookBub Ads campaign. She increased sales across different retailers and regions, and over the past month, her campaign has been ROI positive. Here’s how she did it!

Campaign Goals

Eva’s primary goal for this ad campaign was to drive sales of book #1 in her Mystery House series in the lead-up to the launch of book #3.

My goal for this campaign was increased sales. I began the campaign for Secrets of the Greek Revival a month before the release of the third book in the series, French Quarter Clues, with the hope of prepping new readers for the third book. I immediately saw an increase in sales of book #1 and #2, and I believe my release was positively affected by both the ad campaign for book #1 and a Featured New Release for French Quarter Clues.

Campaign Execution

Creative

Eva designed her ad image using tips she’d seen on our Partners Blog.

My mistake in past graphics was trying to fit a one-line synopsis, which cluttered the visual. I learned from a Partners Blog post that I could help readers know what the book was about with images rather than cluttered text. I also used to make the book cover the most prominent part of the ad — taking up at least half of the graphic. After viewing images in the blog post, I learned that the book cover could be made smaller so that a line of text could fit along the top or bottom of the ad, making the ad look more cohesive.

Targeting

Eva ran a number of tests before settling on an ad that targeted her own fans on BookBub plus the fans of 20 similar authors. She included links to Amazon, Barnes & Noble, Apple Books, Kobo, and Google Play in all worldwide regions where each retailer is available.

I tried targeting just genres, just authors, and both genres and authors. I found the ads that targeted only authors performed the best. I’ve also found that my ads don’t always start off with a bang. They take time to perform well. I think this may be because the ad needs to be seen once or twice before a person will finally click on it.

BookBub makes it easier than Facebook to target specific authors, because many of the authors I use are not available as targets on Facebook. I chose the authors by looking at the top sellers (on Amazon) in the genre of whatever book I’m marketing.

Budget and Bid

Eva set up a continuous campaign with a daily budget of $10. She chose CPC bidding and set her bid above the average range we display to ensure that her ad would be competitive in the auction.

When deciding on a budget, I consider things like the length of the series, the sell-through rate, the price of the first book, the effect on rank, my overall marketing budget, and my return on investment. The third book in the series just released, and as the length of the series increases, I hope to increase the ad spend depending on the sell-through of the later books.

I chose to pay per click rather than per thousand impressions because the former gives me valuable feedback about which readers are responding to my ad. For example, most of the people clicking on Secrets of the Greek Revival are Barnes and Noble readers or readers from Canada (at both Amazon and Kobo), whereas most of the people clicking on my ad for another book, a YA paranormal, are US Kobo readers.

I chose a $2 CPC bid because I want to win the best bids, and I rarely end up actually spending that much per click. My average cost per click is more like $0.66. While that may seem high to authors used to paying less per click on Facebook ads, BookBub leads are much ‘warmer’ because your targets are already wanting to find books. I think it’s reasonable to have to pay more per click for warmer leads. And, ultimately, the ROI is what matters more than anything. I make more on the ad per day than I spend. As long as that continues, I will keep running the ad.

Campaign Results

<<<<
When analyzing her results, Eva was primarily focused on comparing the cost of the ad to the sales she could credit to it. Since she wants to drive sales for the whole series, she has links to purchase book #2 in the back matter of book #1 and calculates her ad’s profitability based on the total series sales (not just book #1 sales!). Eva estimated her series sell-through by dividing book #2 sales by book #1 sales within a given time frame and multiplying by 100 — 22% of the readers who purchase book #1 in the Mystery House series go on to buy book #2.

BookBub Ads increased the sales of Secrets of The Greek Revival from two or three a day to five or six a day (sometimes more). Although the CTR is important, I’m mostly concerned with this: how much am I spending per day versus how much am I making per day (on sales that can be attributed to a given ad).

I’m able to measure the effects of my BookBub Ads on my sales because they are the only marketing I do for readers who use retailers other than Amazon. I’m investing more time and money in BookBub Ads because I feel that the people seeing these ads are looking for books, which isn’t always true with Amazon and Facebook. I use Amazon ads and Facebook ads to target Kindle users, but I’ve found BookBub Ads to be better than Facebook at targeting Nook, iBooks, Kobo, and Google Play readers. I can also see an increase in Kindle sales with my BookBub Ads, but it’s just more difficult to measure.

Tip: Use our bidding calculator to determine your own series sell-through and calculate how much you can afford to spend on ads for the first book in your series!

I’m investing more time and money in BookBub Ads because I feel that the people seeing these ads are looking for books, which isn’t always true with Amazon and Facebook.” @EvaPohler #pubtip CLICK TO TWEET

Takeaways

Eva has also run ads for her first-in-series books in other genres and has gleaned some interesting insights about the impact of genre, price, and platform on her ad performance by comparing the results of her campaigns:

B&N sales have increased the most with this ad for Secrets of The Greek Revival. When I compare the results to an ad I have for a YA paranormal novel called Vampire Addiction, also priced at $3.99, I find that Kobo readers are responding really well to that one. The CTR at Kobo for that book has been close to 5%.

The Gatekeeper’s Sons, the first in my longest YA series based on Greek mythology, has given me the most grief. I’ve been experimenting with pricing after it was permafree for five years. Because Secrets of the Greek Revival did so well at $3.99 with BookBub Ads, I tried to do the same with The Gatekeeper’s Sons. However, it did not sell well at $3.99. I recently changed it back to free, and now that ad is doing really well, especially at Kobo. Even though The Gatekeeper’s Sons is free, I spend $15 per day for that book on BookBub Ads because it’s part of a long series, and I make money on the sell-through to the other books, which is at a rate of 33%.

Want to boost sales for your own series? Create a new ad for book one now!

Want to share this post? Here are some ready-made tweets:
<<<<

Click to tweet: See how one author DOUBLED her first-in-series book sales! #writetip #pubtip http://bit.ly/2TjI4Bl

Click to tweet: Fascinating case study for how an author doubled sales for the first book in her series! #publishing #amwriting http://bit.ly/2TjI4Bl

<<<<

FREE: The Ultimate Guide to Promoting a Book Launch

Subscribe to the BookBub Partners Blog to get your free flipbook right away. You’ll also get BookBub’s latest book marketing tips and insights delivered to your inbox each week.

Stop By the article page here “Guide to Promoting a Book Ad and Launch.” Just scroll down to the end of the article and download your FREE COPY TODAY and get selling MORE BOOKS!!

CAT

HAPPY NEW YEAR YOU – Brand Yourself For 2019! Should Our Brand Be All The Same? Guest Jason From Strong Social Tells Us.

December 31, 2018 Catherine Lyon - Literary Marketing Expert A Writer's Thoughts, Author News, Featured Guest, Marketing and More, News Around The Web, Posts, Updates and More Authors, Branding and Market Yourself, Business, Featured Guest and Article, Marketing, Meet Jason Strong Social, PR, Tips and Advice, Writers

Happy New Year’s Eve and Welcome All! Brand Yourself in 2019!

>>><

<<>>>

Brand Voice – Should It Remain the Same Across All Social Networks

>><<

How is your brand personality determined?

It is largely determined by the words you use in communication, as well as the kind of sentences you write. Your brand voice reveals whether your brand is corporate, academic, deadpan, grave, serious, witty, funny, clever, and so on.

When defining a company’s brand voice, the problem is that rigid guidelines can stifle you. Your brand’s personality has to appeal to different people in different locations, so like a human personality, it has to retain some elasticity. Like, a central character that can convey a message in different tones. For example, your blog posts may appear enthusiastic and professional, while the promotional copy for your social media shares should probably be less enthusiastic.

Here’s what you should know about ways of using your brand voice across different social networks.

1. Instagram

Instagram is the place for B2B and B2C companies. On this platform, you can drive brand engagement and awareness with positive visuals and copy. Thus, on Instagram, you can use the classic marketing tone.

On Instagram, the line that divides branded content and UGC (user-generated content) is quite blurry. Also, it is more challenging to spot Ads, especially from influencers with undisclosed relationships with brands. When it comes to hashtags, Instagram is quite friendly towards the use of hashtags. According to SproutSocial, about 80% of all users follow at least one brand, while 7 out of 10 hashtags on Instagram are branded. It means that you should be as clear as possible about what you want your followers to do – click the link in Bio, tag a friend, or swipe up for a free trial if you are running ads.

<<<<

>>>>

2. Facebook

Facebook is an exciting opportunity for any brand being that it’s the most extensive social media network in the world. With 2.27 billion monthly active users, it’s very challenging to stand out and maximize your reach. You need a distinct brand voice and identity.

What makes an effective Facebook copy? It should be accessible, familiar, and slightly informal. Unlike Twitter or Instagram, Facebook’s user group is more intergenerational. That’s why the emotion that dominates the platform is nostalgia. The content that can recall the “golden years” of your readers resonates best, whether you want to reach out to Millennials recalling the 1990s or Baby Boomers.

On the other hand, if you can’t appeal to nostalgic content, you can use particular calls to action, such as – join the debate, develop an opinion, and inform yourself. Have the copy tell your audience that there’s a larger conversation happening without them. Facebook audiences want to be entertained, so hit them with your most potent and most human content.

4. Twitter

Active Twitter copy is quick and witty. There is so much conversation happening so fast that brands often can’t move quickly enough to keep up. It is the platform of instant information, and people there want to know what’s going on this very second. Twitter is no place for old news. That’s why you should use it to experiment with your brand voice because Twitter users appreciate a more daring and experimental voice. If you have any humorous and funny content where you’re trying out some jokes, you should use Twitter as your experimental ground.

If all you’re sharing are dull press releases, people most likely won’t follow you. Better have something funny or something valuable to add to a conversation.

5. LinkedIn

According to Pew Research Center, LinkedIn is mostly used by people in the 30-49 age range. Most of them are college graduates in urban areas. The number of LinkedIn users increased to 500 million between the years 2016 and 2017. Being a professionally-oriented social network, people go there to look for jobs or to offer them, as well as share valuable content. That means that your LinkedIn copy should take the readers straight to the point, without beating around the bush. The competition is a lot less fierce than on Facebook, but you’ll still need to give a fresh and unique angle to your material to attract your audience.

To conclude, your brand voice does have to stay coherent across all social media channels. However, every social network is specific and attracts different people. The best brand voice strategy is to have an inner brand voice, but deliver your messages and engage in slightly different tones that resonate the best on each social network.

So in the coming in NEW YEAR, make sure you Brand Yourself effectively throughout Media and Social Media TOO!

Please visit my friend Jason of StrongSocial for more amazing tips and articles all of 2019! Cat

Weekend Featured Article That Cat Couldn’t Have Written and Shared Any Better! Book Marketing 101 by Strong Social.

October 26, 2018 Catherine Lyon - Literary Marketing Expert A Writer's Thoughts, Featured Guest, Marketing and More, News Around The Web, Posts Businesss, Email Lists, Jason Gordon Founder, Marketing, Meet Strong Social, SEO, Social Media Marketing

How to Be Cost-Effective With Your Digital Marketing Plan ~ Strong Social.

Before the Internet, the advertising industry had a monopoly over media. If you wanted to advertise your brand and products/services, you needed to pay for an ad in your local or national newspapers, buy radio or television airtime, place ads on billboards, and so on. Now, anyone can advertise online for just a fraction of the cost of these traditional marketing techniques.

When it comes to brand promotion, both small businesses and large corporations have the same tools and strategies available to them. However, small businesses and startups have less money and fewer staff members they can rely on, which is why they should find ways to make their digital marketing plan as cost-effective as possible.

1. Social media

From startups to corporations to authors – everybody has a social media marketing strategy in place. Facebook, Instagram, Twitter, and LinkedIn are an integral part of every digital marketing strategy as they offer a large pool of potential prospects and tools for targeting specific market segments and demographics. Social media allows you to reach out to, stay in touch, and interact with your customers. This can significantly increase your brand’s visibility and requires just a portion of your marketing budget.

However, not every social media platform will help you maximize the benefits, so choose it wisely. Facebook has the largest pool of users and excellent targeting system, so it’s always best to start there. On the other hand, if you’re a B2B company, then LinkedIn should be your social media “weapon” of choice.

Use these platform’s analytics to understand your campaign’s performance, and engage with social media influencers. For choosing the right social media platform for your business, check out this guide on Medium.com.

2. Content Marketing

A well-designed content marketing process requires a content strategist, planner, creator, and editor. But if you don’t plan to post large amounts of content, this can be handled by one or two experienced content marketers.

When creating content, it’s important that it resonates with your audience. You can write informative and educational blog articles, engaging website copy, infographics, white papers, case studies, ebooks, or produce engaging video content. Whatever you want to go for (or your analytics point out that you should), remember that content marketing won’t give you any instant results. On the other hand, it is beneficial in the long run because it can help you build brand reputation, establish yourself as an authority in your industry, connect with potential customers, and build a trustworthy relationship with them.

Quality content can also help you rank higher in SERPs (Google loves the quality and relevant long-form content), increase your social media engagement (if your fans like it, they’ll share it), build your credibility, and help you generate and nurture leads.

3. Organic SEO

Paid search costs a bit more so you can go with the organic ways of improving website search engine rank. There are many ways to do it and prove to yourself that SEO doesn’t have to cost a lot. First, assess your website’s search engine optimization with Google Webmaster – register, verify your domain name, follow the steps, and the tool will give you some tips for your organic SEO, tailored to your specific website.

Because SEO targets people who are actively looking for products/services like yours, the website traffic you get is more qualified than in other marketing strategies, which will save you a great deal of money. Check out Neil Patel’s guide to SEO to get a better understanding of the concept along with some tips to get the maximum effect.

4. Email Marketing

Email marketing is not dead. It’s alive and well. It remains to be one of the most cost-effective marketing strategies out there. Even though it may seem to be lagging behind the latest digital marketing trends, email marketing can provide significant value to your customers. Email is a behavioral marketing tool, and thanks to personalization, segmentation, and behavior-triggered automation, you can boost customer engagement and turn them into your loyal brand advocates. Email marketing delivers the best ROI (in the US, for every dollar spent, it brings back $44), while the developments in machine learning will allow us to use email to predict what the customer does next.

5. Retargeting

Retargeting is one of the essential, cost-effective techniques for growing an audience. What is retargeting? It is known as remarketing. A form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. To be able to recognize a brand, people need to be constantly reminded of it. They may not remember it from when they initially visited your site, but you can re-engage them through retargeting, and many marketers see it as a sure way to drive repeat sales. With retargeting, you can ensure that they will come back to your site rather than go elsewhere to consume their content.

6. Mobile focus

Don’t forget about mobile marketing! There are billions of people around the world walking around with a smartphone in their pocket. Mobile ads get you more bang for your buck because they cost less than desktop ads. On Facebook and Google, it is possible to set up mobile campaigns and allocate your marketing funds to run only on smartphones with full browsers. This way, you can significantly stretch your budget.

To effectively advertise your business, product, and target your ideal customers, (readers) take your time to research and find out what will and won’t work for your company or brand as an author. By adopting some (or all) of these digital marketing strategies in your marketing plan, you will make your digital marketing plan more cost-effective, without sacrificing your ROI.

In case you need any help, reach out to Strong Social for help in blog writing, social media marketing, and lead generation. As a business leader, the chances are that you can do all these things yourself, but limited time and staff often make it challenging.

Regards,

Jason Gordon – Founder

https://www.strong-social.com/

Amazon Has Great Tools For Authors and a Website to Accomplish This With Helpful Tips and Advice and much more.

December 26, 2017 Catherine Lyon - Literary Marketing Expert A Writer's Thoughts, Author News, Featured Guest, Marketing and More, News Around The Web, Posts AMazon Books, Amazon Kindle, Book Promo, Books, Branding, Marketing, Reach Readers

When selling your books on Amazon books and Amazon Kindle, the first thing authors need is an Amazon Author page to go along with your books listed. It helps readers who are inquisitive and want to know WHO the authors are they choose and enjoy reading their books. This can be done here at Amazon Author Central and you’re on way!

While your there setting up your author page, you will learn about some tools and a new website Amazon has to help market your books and checking out the author insights website here amazonauthorinsights.com is a must! They have so much helpful information for authors with marketing, writing, publishing and more. So I wanted to share some of the exciting information with writer and authors in this post to help you feel more comfortable with using all of Amazon Centrals tools, tips, and advice in your marketing plan for the New Year and can be found on Author Central News and Amazon Author Insights!

Promote your book outside the bookstore ~ BY ETHAN GILSDORF

When it comes to promoting your book, you need to think beyond the ordinary book store reading.

Really, you should think beyond the traditional book tour. Your goal is to get your book into the hands of as many potential readers as you can. But people don’t find out about books only on the bookstore shelves anymore. There’s the Internet, and blogs, and subcultures, and niche groups, all to tap into. It’s a whole new world out there. So take advantage of it.

These are all things you can do yourself. You don’t need a publicist or a publisher’s PR person to open doors for you. Get on the phone, send out some emails, press the flesh, and get your promotional campaign rolling.

Think outside the bookstore. Bookstore readings are fun. But if you can appear at more targeted organizations related to your book, all the better. If your novel is about World War II, then send out an email blast to related book groups, Meet Ups, organizations and their various and associated conferences and hoedowns that specialize in that time period. If your book is about kids with allergies, find specialty shops, natural food stores, and parents’ groups where you can appear.

Go back to school. I’ve had a lot of success appearing at high schools, colleges, libraries, teen centers, youth groups, writing centers, and adult education centers. I offer a variety of talks – sometimes regular readings, but sometimes PowerPoint slideshows, writing workshops, “what it’s like to be a writer” Q&As, etc.

Be an expert: Any speaking engagement where you can appear as an expert in a topic related to your book is good. Same with moderating or being on a panel, or pitching yourself to local media (TV, radio, or as an op-ed contributor) to weigh in on some trending issue or news item.

Don’t just read. Book events are more fun when your event is as much a party or performance as it is a reading. Partner with musicians or fellow writers. Rent a back room of a bar, or offer prizes or discounts for anyone who attends. Ask a related local business, school program, or club what they think would attract people to your event.

Scale your presence. Sometimes you’ll be asked to speak in front of 500 souls. Sometimes your “event” is just five people sitting in a circle. Sometimes you’re given a table to sit at with a stack of your books, and you’ll need a big splashy banner, a “Meet the Author” sign, and a basket of goodies to get people to stop by.

Be prepared to present. Make preparations for the variety of appearances you’ll be wanting to make. Type up bullet-point lists of topics you want to make sure to hit during an interview or a lecture. Pack your PowerPoint with interesting images related to your memoir, novel, or idea books, and prepare a few versions: one long, one short, one for adults, one for kids. Come up with flexible plans and props for each potential situation.

Hit the Internet. For every niche topic that relates to your novel or nonfiction book — video games, Korean cooking, PTSD, New Orleans — there’s going to be leading blogs, reviews, journals, and other publications. Make sure those editors know about your book. Ask if they’d review it, or offer to write a guest post. (A version of this article appeared at GrubStreet)

Happy Book Promoting.