Mike Dane of TruConversion

Hello and Welcome Friends,

We have a new guest article today by Mike Dane of TruConversion. He is going to teach us how to higher our SEO ranking for our websites and blogs. I enjoy having Mike as my featured guest as I, and everyone who visits learns so much from his topics and articles. We all can use more traffic and visitors to sites, right? So let’s get to it!

(Mike Dane PR Manager of TruConversion)

5 On-Page SEO Techniques That’ll Boost Your Rankings

Ranking his website on the first page of a search engine is every site owner’s dream. But it’s no child’s play, for sure. Lots of techniques need to be embraced. It should also include loads of hard work and proper planning.

‘When you have a website, all you want from it is regular traffic. And for that, your website needs to rank high on certain keywords. This is where search engine optimization (SEO) becomes relevant. Despite fears of SEO being dead, it is still very much alive and can help you do good business. All you need to do is make your website speak the search engine’s language. And once you do that with the help of effective SEO, you can see your website climb ranks in the search engine results.’

On-page SEO versus Off-page SEO

When it comes to optimizing your website for the search engine, you can have multiple options. You can either go for on-page or off-page SEO.

As the name suggests, on-page SEO involves all the tasks that you should perform on your website to make it rank high on the search engine results. Off-page SEO, on the other hand, refers to the activities that you have to do on websites other than your own to help your site garner a great rank on the search engine results.

While both are extremely important for the performance of a website, on-page SEO appears to be more popular and offers results within a shorter time. However, to get the best results, you have to embrace the right methods.

You can create an SEO checklist to ensure that the optimization of your website is done in a perfect manner. Some of the most important components to be included in the on-page SEO checklist include:

*Keywords in title, permalink, and first paragraph of the blog

Optimizing alt tag of an image with the keyword

Bold and italicized important keywords

Outbound link to relevant sites and inbound links to other articles on your own site

Inclusion of multimedia, such as video and images, along with text*

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However, you’ll have to perform detailed SEO on the website for getting the best results. To start with, you will have to ensure that the content that you’re sharing on your website is unique. Remember, no duplicate content is allowed. So, if there’s any duplicate content anywhere on the website, it can have a negative impact on your website. So, you might find your site go down in the search engine result pages (SERPs). Moreover, the URLs should also not be duplicate. Otherwise, it might confuse the search engine bots and prevent your website from ranking high on the webpage.

So, where should you start? How can you perform the best on-page SEO?

Here’s a quick look at some of the most popular and result oriented on-page SEO techniques, which can help you take your site to the top of the search engine result pages within a short time.

*Focus on creating the title of the blog

Include various types of content

Ensure that the site is user-friendly

Check meta tags, meta keywords, and headlines

Perform internal linking in the blog*

Focus On The Blog Title

Planning to do on-page SEO for your website? Integrate a blog on the site. The blog posts play an extremely important role in ensuring that lots of visitors land on your website. But for this, you’ll have to ensure that they are properly optimized for the search engine.

How can you do that?

To start with, concentrate on the title of the blog post. It’s extremely important to include keywords in the title tag.
And these keywords should be placed towards the beginning of the title tag. However, you’ll have to ensure that no keyword is repeated in the title of the blog.

While writing a blog title, you might wonder what the right size for it should be. It’s wise to follow the best practices for title creation. You should keep the title within 65 characters, including the spaces, for the best performance.

Create Diversified Content

Yes, diversified content – that’s what your site needs if you are looking to perform on-page SEO to attract the attention of your visitors. Because that’s what the search engines want.

So, what is diversified content?

It refers to content, which is not limited to text. It should contain text as well as images and videos. Besides, it can also include graphs and graphics, audio, and other multimedia content. So, you should not keep the content of the site limited to chunks of text, but make them as attractive as possible to grab the attention of the readers.

The primary object is the make the website more engaging so that people spend more time there. This is going to reduce the bounce rate and help the SEO perspective of your website.

This is also going to help your site in another way. If you include several optimized images and videos, you can expect visitors from image search and video search results.

Make the Website User-Friendly
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Who is your target audience of your website?

This is a question that you should always ask when you are designing your website. That’s because the target audience should be your focus while creating the website. Remember, the more user-friendly your website is, the better it is going to perform in terms of on-page SEO.

So, how can you improve the user experience for your website?

The best way is to ensure a better user experience is to focus on the navigation of your website. In addition to making the website attractive, you should also ensure that when a visitor lands on your website, he should be able to move from one page to another with ease. The visitor should also find a way out from any page of your website to the other pages. This will stop him from leaving the website after going through a page. Moreover, the internal linking will also take the visitor from one blog post to another, thus preventing him from leaving the site.

The keywords and meta tags of your blog post play an extremely important role in enhancing the on-page SEO of your website. The meta tags include the meta keywords as well as the meta description. You need to write a meta description, which summarizes your blog post. However, it should not excess 160 characters, including the spaces. These meta descriptions should be written in clear and comprehensible English, which should help to increase the number of clicks on the blog post. However, meta keywords are not preferred in every search engine. While quite a few of the search engine impose importance on these meta keywords, Google does not. This video expresses it.

The heading structure of the website should also follow a proper pattern, which is recognized by the search engines. The title of the page should be properly formatted with headings or H1 titles, sub-headings or H2 titles, and so on.

If you are looking to perform the on-page SEO of your website, then it’s a must for you to concentrate on linking. When you are doing off-page SEO, you can link the content shared on your website’s blog on various other platforms. For example, you can share the links on social media platforms, in content shared on other blogs, and so on. This will increase the back links to your website. This, no doubt, is extremely important for your website’s SEO. But you should also be performing internal linking, which is an integral part of on-site SEO.

So, what is internal linking?

While performing on-page SEO, you’ll have to link the content with other write-ups already shared on your blog. While you are creating new content for your blog, you should check whether any part of the new write-up is similar to the ones, which have been already shared on the blog of your website. This will provide you with multiple benefits. Internal linking helps:
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*to keep the visitor on the website for a longer time and reduce bounce rate.

to ease the navigation of your website.

to distribute page authority throughout the website.

to improve the indexing of the page by the search engine.*

So, the process of internal linking will help to make the readers go from one page of the site to another. This is going to reduce the bounce rate of the site significantly, which, in turn, will help the site to rank high on the search engine result pages.

Conclusion

Doing the SEO for your website is a must. However, it’s not as easy as it sounds. A lot of websites these days are not properly optimized for the search engines. And when it comes to on-page SEO, many of the websites do it quite wrong. But, at times, you don’t even need off-page SEO if you can perform its on-page counterparts in a proper way. Because it can help you get maximum traffic. And all you need to do for it is embrace these steps, which can help your website rank high in the results for the keyword searches.

“As a writer and blogger, I can always use extra help learning how to increase my blog traffic in as many ways as possible. That is why I always look to the “professionals” of TruConversion and Mike Dane, PR Manager and my buddy.
Here is a new guest article he has shared for all of us to gain more traffic to our blogs. All this back -link and SEO stuff can sure be confusing, so I always welcome Mike to help us understand it all. He is the expert” . . . *Cat Lyon*

Mike Dane
PR manager at TruConversion.com.
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Increase Blog Traffic

Starting a blog is too easy. Maintaining it is even easier, but getting visitors to the blog is a tough challenge. When over 2 million blogs are published each day, your blog has very good chances of getting lost in the crowd.By following a set of tips you can lower the chances and increase the number of visitors to your blog. The strategies are:

Value-driven content

You are recommended to write more content and longer content. But there’s hardly any point writing content that lacks value. Content on your website should be of value. Who decides whether the content is valuable or not? Your readers.

To get success in blogging, you need to understand a reader’s psyche and think from his end. Ask yourself the following questions:

Why is he coming to your site?
What type of content he expects to see on the blog?
Is he getting what he wants from your blog?

Unless you find answers to these questions, you can never get more visitors to your blog. Check the sources from which visitors are coming and you can anticipate why they are visiting the blog, observe which posts are getting maximum visits to get a sense of what visitors want to see in them.

Use Google search console aka Webmasters tool and Google Analytics to know what keywords are sending traffic to your blog from search engines. Target those keywords and write content around them.

Sharing strategy

Sharing your blog on one or two social channels is not enough. The majority of bloggers, be it an individual or a company, forget about the blog after sharing its link on social networks. That’s a grave mistake, never do that.

If you want to increase the blog’s reader-base, share the links on multiple networks coupled with different texts, at different times and with or without highlighting images and multimedia elements (depending on the blog).

The timing is very important. See the infographic below:

Source

Immediately after writing a post, publish it on Facebook, Twitter and Google+. The same day, after 2 hours, share the post on Twitter again, do the same next day, next week and for next two consecutive months. Twitter posts only have 140 characters and get buried down easily, thus this strategy.

On Facebook, your post keeps showing up on other’s news feeds, so once you post it on your wall, don’t re-post it until the next month. Rand Fishkin promoted this strategy in his Whiteboard Friday clarifying that tweeting the same post after a month gives off the message that the post is still contextual.

Apart from timing, hashtags are important. Highlight the key-phrases with which people search by using hashtags as they are critical to social media success. Do this on all networks and you’ll positively see more engagement on your posts.

Guest posts and interviews

Writing guest posts is a wonderful idea for all bloggers out there. Guest post tick all checkboxes – SEO, social share, safe link building, networking and interaction with readers.

If your posts are informative and insightful, reputed blogs wherein posts get hundreds of shares may accept them. Any idea what that spells out? You, as the author will get recognition and your blog will get it too.

Source

With just one stone, you kill five birds. The links pointing to your site, in the author bio and the organic ones in the body will ratify your SEO efforts. The blog’s popularity will fetch social shares and ensuing interaction with other bloggers and thought leaders in the industry. It all depends on the quality of your posts. To excel in guest blogging, you need to write high-quality content.

Similar to guest posts, interviews help you create networking ties with other bloggers. As you publish interviews of other bloggers on your blog, those bloggers will promote the posts, bringing traffic to your blog.

Write unique posts

This might sound like a no-brainer. All your posts are unique and original. They are copyscape certified, so no question of plagiarism. Why does this even have to be mentioned in the first place?

Well, what you understand by uniqueness may not be what uniqueness really stands for in the blogging context. Maybe your post wasn’t copied from anywhere else, but that doesn’t mean it’s unique.

The topic of the post makes it unique. Cover a topic that’s new and interesting at the same time. Make sure very few people have covered the topic. Writing on such topics gives you the first-mover advantage. Whenever someone will write on it in the future, he will reference your article. If he links your post, Google will acknowledge it as link-bait-worthy and you as a thought leader.

Besides that, your post may come in top search engine ranking whenever someone searches with keywords pertaining to that topic. For better visibility, anticipate possible keywords, keep 1% density of them in the post and highlight them in the meta properties.

Retain your readers

While getting readers is important, retaining them is even more important. The reason nine out of ten bloggers find it difficult is they take their readers for granted. A change in approach is necessary for them.

A blogger needs to visualize himself as the CEO of a company. CEOs can do everything in their capacity to convert leads to sales, let alone be retaining the existing customers. They never take any of their customers for granted.

A blogger needs to display the same approach. He needs to take each single of blog visitors seriously. The best place to interact with them is the comment trail. But most readers don’t post comments, they leave the site after they are done reading a blog post.

One way to make them interact is telling them to do so in the article. Finish the article with expressions like “Let us know what you feel” or “Share with us your opinion on this.” The problem is this strategy is new anymore, readers have somewhat become immune to it.

A better way to make them interact is to end an article with “Let us know your problems in the comments and let’s see if we can solve it.” But in that case, you have to write “How-to” type posts that deal with specific issues, not anything generic. A third way that persuades readers to interact is holding contests and offering giveaways. Many bloggers do this and if done correctly, it can make a blog popular among readers.

Blog well!
Mike Dane of TruConversion

“Presented by Lyon Book & Social Media Promotions”