Author News & Reviews: Lyon Literary Services Announces Two of Our Authors Have Been Awarded 5-Star Book Reviews Given By Readers Favorite…

September 28, 2021 Catherine Lyon - Literary Marketing Expert Author News, Book Review, Featured Guest, New Book & Author Press Release, News Around The Web, Posts Amazon Kindle, Anne Fifield, Authors, Barb Daniels Dena, Book Reviews, Both Garnish 5Stars!, Lyon Literary Services, Marketing, New Books, PR, Press Releases, Readers Favorite Review, Writers

For immediate release:

Author Anne Fifield’s new book receives a warm literary welcome.

Readers’ Favorite announces the review of the Children – Animals book “Princess Caroline’s Adventures” by Anne Fifield, currently available at http://www.amazon.com/gp/product/1733171363.

Readers’ Favorite is one of the largest book review and award contest sites on the Internet. They have earned the respect of renowned publishers like Random House, Simon & Schuster, and Harper Collins, and have received the “Best Websites for Authors” and “Honoring Excellence” awards from the Association of Independent Authors. They are also fully accredited by the BBB (A+ rating), which is a rarity among Book Review and Book Award Contest companies.

“Reviewed By Emily-Jane Hills Orford for Readers’ Favorite

Princess Caroline of Basset Hound Kingdom is off on another adventure with the twins, Willow and Daisy. It all starts when they scrounge around in the dark, dirty castle cellars, their own version of a treasure hunt. They find a journal written by Knight Theo Howler, and they set off on a quest to reunite this mysterious knight with his journal.

The journey takes them to the St. Bernard Kingdom, where everything is bigger, and evil is afoot. But the knight is somewhere in this kingdom, and the basset hound royalty won’t leave without finding him. Danger lurks everywhere as even the princess’s life is threatened. Will they find the knight and make everything right again to return to their own Basset Hound Kingdom?

Anne Fifield’s middle-grade novel, Princess Caroline’s Adventures: The Missing Knight, is the fourth book of this series. The plot has everything an adventure-seeking young reader could want in an exciting story where the main characters are basset hounds and St. Bernard’s. The characters are well developed and believable (as all dogs are), and the setting is adequately described.

There’s lots of dialogue to make the plot development easier for the early reader to follow. With a few instances of humor, including the carriage ride driven by the not-so-experienced so-called driver, this is a light and entertaining read mixed with just enough adventure and good against evil conflict. The sepia tone illustrations add to the plot development and help the young reader feel part of the story. Another great read to inspire young readers to love books.”

You can learn more about Anne Fifield and “Princess Caroline’s Adventures” at https://readersfavorite.com/book-review/princess-carolines-adventures where you can read reviews and the author’s biography, as well as connect with the author directly or through their website and social media pages.

Readers’ Favorite LLC
Media Relations
Louisville, KY 40202

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For immediate release:

Author Barbara Daniels Dena’s new book receives a warm literary welcome.

Readers’ Favorite announces the review of the Fiction – Anthology book “For the Soul” by Barbara Daniels-Dena, currently available at http://www.amazon.com/gp/product/0578968355.

“Reviewed By Emily-Jane Hills Orford for Readers’ Favorite

“For the Soul: A Collection of Short Stories was written by Barbara Daniels-Dena. Quilts, children, and dogs – what more can life offer? Well, stories, of course. And, where there are quilts, children, and dogs, there’s bound to be lots of stories. Life is full of stories: funny stories, heart-wrenching and heart-warming stories, fiction, and creative nonfiction. Like the author, I recall spending hours rifling through my grandmother’s button box.

There were all kinds of buttons: large, small, brightly colored, shiny, or dull. These buttons were a source of inspiration for stories, learning to count, learning the colors, and just savoring the precious moments spent with my grandmother. Life and those accessories we collect during our lifetime are full of stories. But so are our imaginations, our dreams, and the random thoughts that swirl around in our heads – so many stories to share.

Barbara Daniels-Dena’s book, For the Soul: A Collection of Short Stories, is a marvelous collection of stories the author wrote through the years. Each one is dated and, like the one about the black-turned-white crow with a hidden agenda and a secret message, there is often a footnote of what or who inspired the story.

Each story is complete and succinctly told with great attention to detail, though often sparsely revealed in the author’s clever way of leaving the spaces between the lines loaded with veiled messages. The plots are compelling and the characters well defined, making this collection an enjoyable read: not to be read all at once, but to be savored over time.”

You can learn more about Barbara Daniels-Dena and “For the Soul” at https://readersfavorite.com/book-review/for-the-soul where you can read reviews and the author’s biography, as well as connect with the author directly or through their website and social media pages.

Readers’ Favorite LLC
Media Relations
Louisville, KY 40202

Authors? How Do You Build a Brand and Media Presence and Look Good Online? Read This Guest Article and Learn How!

April 28, 2019April 28, 2019 Catherine Lyon - Literary Marketing Expert A Writer's Thoughts, Book Promotion Tips For Authors, Featured Guest, Marketing and More, News Around The Web, Posts, Updates and More Build Your Author Brand, Featured Guest, Look Professional Online, Market Yourself, Online Presence, PR, Strong Social, Tips and Advice

How to Build a Brand Presence and Look Better Online.

BY: My Friends of Strong Social …

Building a better brand presence and looking better online overall is no easy task. In fact, is one of the first challenges everyone encounters when they start a new business. Sure, you create accounts on all the relevant social networks you can think of, but how do you take the next step?

How do you build a strong brand presence on social media and how can you make it look even better? With all the competition out there and all that “social media noise”, it’s not going to be an easy process, but here are a few tips that will help you achieve your goals.

1. Make sure you have a great website.

You can’t build a better social media brand presence without a plan in mind, and you can’t build an effective plan without taking into account the importance of having a great website. Sure, “great” may seem like a pretty vague and generic term, but there are actually quite a few must-have factors that make a website to be indeed great.

Make sure that your website has been designed based on all the latest trends, without neglecting UX & UI, and try to make it as SEO friendly as possible with the content that will be posted there. Remember, your website is the window to your business so don’t forget to keep it clean and to the point.

After implementing this initial step, you will be able to establish your brand voice and better communicate with your audience on your own platform (your website) and on social media, thus making you look better by being more connected with your current clients and future possible customers.

2. Make sure that you are on the big 3 social networks – Twitter, Facebook, Instagram.

If you want to reach a larger audience, it is imperative to build a social media presence. It helps you reach out to people that don’t know you, your business and your website. It’s also the best way to send out updates to your entire target audience.

Twitter, Facebook, and Instagram are definite must-haves for any business that wants to survive in the digital age. This is already well too established as a general condition for getting your products and services known around the world with fractions of the costs of traditional advertisement. These three social networks will raise awareness about your brand and it will make people engage with your company faster and much more efficient.

However, using social media tools does not imply that you should not be present on your accounts as much as possible to engage with your audience in real time. Answering fast and honest is always better than answering late and impersonal through a generic website reply.

3. Create lots of blog content and use it effectively.

Write, write and then write some more. If you have reached this stage, this means that you already have a functional website online and you are present on all the important social networks: Twitter, Facebook, and Instagram. So, what do you do next?

Simple. You start by sharing your content throughout your social media, thus making your brand known throughout your audience. Share content that is relevant to each target group in part and you will quickly see the engagement rate with your brand increasing. Just don’t forget to write good blog content which appeals to people interested in your area of expertise, in your industry and, last but not least, in your products, services, and your brand. A good series of blog content goes a long way.

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4. Engage with your followers with exceptional content

This step is probably the most important one if you want to build a strong brand presence and look better online. People want to be noticed and they want to relate to the brand they interact with.

A great website with good blog content and a strong social media following could become worthless if the brand does not interact with its fans and followers. People want to be noticed and they want to be heard. If they comment, engage with them. Answer their questions. Ask questions yourself. See what their needs are and try to get as much productive feedback as possible.

Listen to your audience and adapt your brand to answer as many of their needs as possible. Engage, engage and then engage some more!

Be sure to take into account all these tips if you want to build a stronger, more effective, and not to mention prettier brand on social media. If you’re interested in learning more, check out our website at Strong Social …

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Marsha From PR Insider Is Back Sharing Why Publicity Is Important If You Are Online Like Cat …A Lot!

February 11, 2019 Catherine Lyon - Literary Marketing Expert A Writer's Thoughts, Featured Guest, Marketing and More, News Around The Web, Posts, Updates and More About Publicity Is Important, Branding, Marketing and More, Marsha Friedman, Media, Online Influencer, PR, PR Insider Guest Article

How smart ‘influencers’ are benefiting from publicity!

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Why Publicity is the Next Step for Online Influencers

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Practically all of us are on social media these days, but some of us have found ways to make a bigger splash than others.

These are the people who have become known as social media influencers. They have established credibility in a specific industry, drawn a ton of followers, and each day manage to use that credibility and reach to persuade others.

A couple of the more extreme examples are Zoe Sugg, a fashion and beauty blogger with nearly 40 million online fans; and Mark Fischbach, a video-gaming guru with more than 20 million subscribers on YouTube as well as millions of followers on other social media platforms.

Other social media influencers may not have nearly as much reach, but all of them have established themselves as trusted sources of information for their followers – and, yes, can influence those followers when it comes to making decisions.

But here’s what I believe: Even an online influencer can benefit from a publicity effort that targets the more traditional media, such as print, radio, and TV.

In fact, I’ve seen that play out just recently with one of our clients, who has a YouTube channel with more than 13 million total views, and a large following of more than 1.5 million fans – and counting – across his social media pages.

Yet, despite that success, he also recognized that some old-fashioned publicity could spotlight him before an audience he hadn’t previously been reaching. He came to us to arrange interviews with the press, and TV and radio shows–connecting his digital presence with the traditional media.

And let’s face it. If even influencers need the credibility that publicity in traditional media gives them, then certainly you do, too.

So, here are a few reasons influencers – and you – should make use of print and broadcast media to gain publicity:

Diversify your audience. Yes, if you’re an influencer on Instagram, for instance, you have high-name recognition among your followers – and that’s wonderful. But how does that name recognition hold up when you stray away from those followers? If you want to establish yourself as a widely recognized authority in your field, it’s important to diversify your audience. A proven way to reach that broader audience is through interviews with the print media, with TV appearances and with radio talk-show interviews.
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Elevate your sphere of influence. Those media and social media interviews do more than just get your name floating around. They also add to your credibility. Whenever you appear in print, on TV or on talk radio, you are in essence receiving an implicit endorsement from the media, which decided you had something worthwhile to say to their audiences. You stand out from your competitors, and now have an edge over them. In short, elevating your sphere of influence also elevates you.
Grow your audience even more. As you get that publicity in the mainstream media, many more people will learn about you and some of them are likely to become followers on your social media platforms. Your success builds on itself.
Grow your business. If you are a social media influencer who derives income from advertising sponsors, then you can leverage your influencer publicity to attract even more sponsors. In addition, all the new eyes that find you, as a result, are potential customers or clients for your product or service.
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In all these ways, publicity for influencers is like publicity for anyone who wants to raise the profile for a business or personal brand. As you build your credibility through your success with the media, you can set yourself apart and gain an edge over your competitors.

Influentially yours,

Marsha

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HAPPY NEW YEAR YOU – Brand Yourself For 2019! Should Our Brand Be All The Same? Guest Jason From Strong Social Tells Us.

December 31, 2018 Catherine Lyon - Literary Marketing Expert A Writer's Thoughts, Author News, Featured Guest, Marketing and More, News Around The Web, Posts, Updates and More Authors, Branding and Market Yourself, Business, Featured Guest and Article, Marketing, Meet Jason Strong Social, PR, Tips and Advice, Writers

Happy New Year’s Eve and Welcome All! Brand Yourself in 2019!

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Brand Voice – Should It Remain the Same Across All Social Networks

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How is your brand personality determined?

It is largely determined by the words you use in communication, as well as the kind of sentences you write. Your brand voice reveals whether your brand is corporate, academic, deadpan, grave, serious, witty, funny, clever, and so on.

When defining a company’s brand voice, the problem is that rigid guidelines can stifle you. Your brand’s personality has to appeal to different people in different locations, so like a human personality, it has to retain some elasticity. Like, a central character that can convey a message in different tones. For example, your blog posts may appear enthusiastic and professional, while the promotional copy for your social media shares should probably be less enthusiastic.

Here’s what you should know about ways of using your brand voice across different social networks.

1. Instagram

Instagram is the place for B2B and B2C companies. On this platform, you can drive brand engagement and awareness with positive visuals and copy. Thus, on Instagram, you can use the classic marketing tone.

On Instagram, the line that divides branded content and UGC (user-generated content) is quite blurry. Also, it is more challenging to spot Ads, especially from influencers with undisclosed relationships with brands. When it comes to hashtags, Instagram is quite friendly towards the use of hashtags. According to SproutSocial, about 80% of all users follow at least one brand, while 7 out of 10 hashtags on Instagram are branded. It means that you should be as clear as possible about what you want your followers to do – click the link in Bio, tag a friend, or swipe up for a free trial if you are running ads.

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2. Facebook

Facebook is an exciting opportunity for any brand being that it’s the most extensive social media network in the world. With 2.27 billion monthly active users, it’s very challenging to stand out and maximize your reach. You need a distinct brand voice and identity.

What makes an effective Facebook copy? It should be accessible, familiar, and slightly informal. Unlike Twitter or Instagram, Facebook’s user group is more intergenerational. That’s why the emotion that dominates the platform is nostalgia. The content that can recall the “golden years” of your readers resonates best, whether you want to reach out to Millennials recalling the 1990s or Baby Boomers.

On the other hand, if you can’t appeal to nostalgic content, you can use particular calls to action, such as – join the debate, develop an opinion, and inform yourself. Have the copy tell your audience that there’s a larger conversation happening without them. Facebook audiences want to be entertained, so hit them with your most potent and most human content.

4. Twitter

Active Twitter copy is quick and witty. There is so much conversation happening so fast that brands often can’t move quickly enough to keep up. It is the platform of instant information, and people there want to know what’s going on this very second. Twitter is no place for old news. That’s why you should use it to experiment with your brand voice because Twitter users appreciate a more daring and experimental voice. If you have any humorous and funny content where you’re trying out some jokes, you should use Twitter as your experimental ground.

If all you’re sharing are dull press releases, people most likely won’t follow you. Better have something funny or something valuable to add to a conversation.

5. LinkedIn

According to Pew Research Center, LinkedIn is mostly used by people in the 30-49 age range. Most of them are college graduates in urban areas. The number of LinkedIn users increased to 500 million between the years 2016 and 2017. Being a professionally-oriented social network, people go there to look for jobs or to offer them, as well as share valuable content. That means that your LinkedIn copy should take the readers straight to the point, without beating around the bush. The competition is a lot less fierce than on Facebook, but you’ll still need to give a fresh and unique angle to your material to attract your audience.

To conclude, your brand voice does have to stay coherent across all social media channels. However, every social network is specific and attracts different people. The best brand voice strategy is to have an inner brand voice, but deliver your messages and engage in slightly different tones that resonate the best on each social network.

So in the coming in NEW YEAR, make sure you Brand Yourself effectively throughout Media and Social Media TOO!

Please visit my friend Jason of StrongSocial for more amazing tips and articles all of 2019! Cat

Press Release ~ New Book “Reclaiming Your Addicted Brain”

June 17, 2016June 17, 2016 Catherine Lyon - Literary Marketing Expert Author News, New Book & Author Press Release, News Around The Web Amazon Kinde, Author Roger Stark, Co-author Irwin Morse, New Book Release, PR, Reclaim Your Addicted Brain

Author, Roger Stark & Co-Author, Irwin Morse Release New Book.

Lyon Book Promotions announces a new addiction/recovery book release by Author, Roger and Co-author Irwin Morse titled, “Reclaiming Your Addicted Brain: A Recovery GPS: How to find your path to Recovery and not get lost along the way.” Now available on Amazon in The Kindle store and now in paperback and available on their website: Reclaiming Your Addicted Brain

Phoenix, Arizona, June 16th, 2016., Lyon Book & Social Media Promotions is pleased to announce that Author, Roger Stark and Co-author, Irwin Morse are now featured on the popular book site Lyon Book & Social Media Promotions – joining the ranks of many fine authors we represent and promote. As featured recovery writers, we are honored to showcase their books here on Lyon Book Promotions. Also, at Lyon Promotions, book fans can browse and search all our authors and their new releases, read book reviews, and learn more about new authors from our “Author Spotlights.”

Stark of Washington state and Morse of New York are currently promoting “Reclaiming Your Addicted Brain.” A fantastic recovery “how to guide” about friends and family who are baffled by the behaviors, antics, and thinking of the addicted one. Their patience, tolerance, and love are depleted quickly. Eventually, their empathy and compassion exhausted, they say the inevitable, “He will just have to hit bottom,” as they shake their heads and walk away. “Reclaiming Your Addicted Brain” reviews the return journey from addict land, the learning of how to leave our thinking errors behind.

Written around the recovery story of one man from alcohol and sex addiction, clinical notes, and comments appear throughout the story helping the reader to understand this baffling disease. Addicts report being able to see their behaviors that were previously hidden from them when they are manifest in someone else. Reading George’s (the book’s addicted character) story and misadventures creates ‘aha’ moments of understanding that can open the doors to recovery.

Visit Stark’s at Reclaim Website and connect with them on their Facebook Page as well. Like many other authors, Stark and Morse are making use of the exceptional promoting services for writers to market their books.

Launched in May 2013, Author, Catherine Lyon of Lyon Book Promotions has rapidly become a leading source to help new authors learn how to promote and market their books here: Lyon Book & Social Media Promotions

PRESS CONTACTS:
Author & Recovery Coach/roger@waterfallconcept.org
Lyon Book & Social Media Promotions/LyonMedia@aol.com