News & Experts Is Back With Some New Tips Of How A Media Pitch Is Transformed to Help Authors and Branding…

My dear friend Marsha Friedman is back with News & Experts PR Firm with an exceptional article and inside view of just how a PR Media Pitch Happens! I really think this one will help to all who have wondered if they should use and hire a PR Firm and Why…    ~Catherine Lyon, Author/Writer

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Image result for copy free images media pitch

 

 

If you’ve ever wondered how a successful publicity effort goes from idea to media pitch to publication, let me give you a little glimpse of the process behind the scenes.

Just recently one of our print campaign managers here at News & Experts . Ashley Pontius announced that she had something big to reveal about one of our long-term clients.  It turns out that, thanks to Ashley’s work, this client was included in a lengthy Wall Street Journal article!

I asked for a little more detail on how this exciting coverage came about and I’m sharing the story with you because I think it’s enlightening for anyone trying to gain the media’s attention.

To begin with, this is a client we have worked with for about five years, and during that time we helped land them in Yahoo News, Reuters, CNN Money and the Washington Times, among other media outlets.

They continue to come back to us, knowing that we can help them get their message out to the larger world. They also understand that publicity isn’t a one-off. You have to keep at it if you want to remain relevant.

This client recently signed on for yet another campaign and Ashley reviewed their material. She noticed that one of the topics they were willing to talk about involved Generation Z, which is the generation born from the mid-1990s to the early 2000s. Ashley googled Gen Z and found that there seemed to be some interest in how Gen Z fits into the workforce, a topic that would tie into both the client’s message and one of its target audiences.

So she crafted a short pitch for print journalists, promoting our client as a source who could speak on a particular angle related to this topic. Nothing happened at first, but a couple of weeks later an email appeared in Ashley’s inbox. A Wall Street Journal reporter wrote that the idea fit perfectly into something the reporter planned to develop into a larger, in-depth piece.

Could Ashley set up an interview for her? She sure could!

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If you break down what happened in this situation, you’ll find that it holds lessons for you:

  • Hone your message. When you reach out to the media, it’s always best if you can give them guidance on just how your expertise could fit into a particular angle for an article. Remember, in this case, the angle involved how Gen Z fits into the workforce. If you’re a financial professional, you might offer four money-saving tips for easing retirement anxieties. If you’re a chef, you could suggest unusual dishes for the upcoming holidays. While suggesting a specific angle, it doesn’t hurt also to mention that you can speak on other issues related to the topic as well.
  • Keep up with what’s trending. Don’t hesitate to make use of the internet to learn what the media has written about in the past related to your topic. You’ll also want to keep track of the daily headlines to see if anything is being reported right now that would match your message. Are you an orthopedic surgeon who could comment on a new study about the most common sports injuries? Are you a small business owner with tips about staying afloat when the economy takes a turn for the worse?
  • Reach out to the media. Even if you’ve had contact with reporters or talk show hosts before, you shouldn’t sit around waiting for them to reach out to you. You don’t want to become a pest, but you do want to remind them – or let them know for the first time – that you’re available for an interview whenever something in your area of expertise pops up.
  • Respond promptly. Journalists are often on tight deadlines, so if you can’t provide them what they need quickly, they’ll find someone else who can.

Finally, what happened with our client is a marvelous example of why it’s important to stay on the publicity playing field and to constantly find ways to match your message with the latest trends in the news.

If you don’t keep current with fresh ideas that you can turn into pitches – and that the media can turn into coverage – then you’ll miss out on all kinds of publicity opportunities. And that would be a shame.

Get the idea?

Image result for copy free images marshaa friedman news & experts

~Marsha Friedman

About News and Experts


As an award-winning, top national public relations agency, News and Experts has been delivering highly specialized publicity campaigns for over two decades. Our specialty is creating angles we know the media will want to cover and will obtain quality media exposure for our clients.

Through the years, we have worked with clients spanning a wide array of industries from authors, publishing, health, food, music, software and finance, to politics. News and Experts customize its clients’ PR campaigns to focus on specific objectives and we only work with quality media to ensure the results meet our clients’ needs and expectations.

News and Experts was a pioneer in the field of public relations, offering pay-for-performance PR long before being joined by other agencies. Today, News and Experts represent all its clients on a performance and project basis.

 

Special Update For Author, A.R. Tirant & Her New Historical Romance Novel.

Hello and Welcome Readers & Visitors!

 

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Many of you may have seen the Fabulous Author Spotlight here for Author/Novelist,
A. R. Tirant, (Rosie) and her new historical romance novel titled;
Echoes from the Oasis …

Well I have to share more wonderful news as Rosie has been all over the place promoting
her new novel! It happens to include a beautiful new Author Website, a press junket as it seems, while she was visiting her place of birth, and was raised in The Seychelles, but
now lives in England. She also met with many important people in The Seychelles
Island while on vacation too!  So let’s get to all the exciting NEWS!

About The Novel:
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Product Details.

Echoes from the Oasis

May 1, 2014

Paperback

$11.98$13.46

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In 1814, the war being raged on the seas of the Indian Ocean by the all-powerful
Franco-British naval forces trying to dominate the lucrative trade routes to India, had
ended with a truce. At the stroke of a pen, far away in the city of Paris, the exotic,
tropical islands of the Seychelles became a British colony. Forged from their French descendants and African slave roots, and molded by their new British rulers, a
small nation had emerged.
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It is July 1912 on the island of Mahé, and Anna Savy has just turned sixteen.
Anna is a passionate, nature-loving and rebellious young woman at a time when
women are confined to specific roles and expectations, and custom and tradition
prevail with reverence. Strongly held beliefs in the goodness and righteousness of God,
and in the secret and evil forces of witchcraft, hold equal sway in a closely knit
Catholic community.

As a young nurse, Anna experiences both the joy and pain of her people, for survival is
a daily struggle for the majority. A smallpox epidemic brings tragedy to Mahé’s
Victoria Hospital, with the hatred and conflict between Anna’s British and Irish
colleagues laid bare, whilst forbidden love brings the missing dimension to her life.
But then, the First World War brings the worst possible disaster…
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November 8, 2014 in Travel Related

Seychelles Historical Novels Launches New Website …
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Seychelles Historical Novels Launches New Website
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Cuckfield, United Kingdom- The culture and history of the Seychelles islands, and
the Seychellois people are featured in the newly launched website of Seychelles
Historical Novels… The home of “Echoes from the Oasis”.

A place to come and browse old photos and write-ups about the islands, as well as
the activities and the accomplishments of Seychelles in both Nature Conservation
and Tourism over the past years. See why the islands are offering more than just
Sun, Sea and Sand to its visitors …

Visit us at : http://seychelleshistoricalnovels.com

Right on the home page you feel Welcomed with a special message that reads:
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“Welcome to the world’s last tiny secret… You’ve reached the website of the
Seychellois author A.R. Tirant and the series of Historical Romance Novels set
in the Seychelles islands. We invite you on an odyssey of passion and intrigue
as you journey through this scattering of the world’s most beautiful islands
nestling peacefully in the azure waters of the vast western Indian Ocean…
Allow the magic of Seychelles to exude its timeless elegance and mythical sense
of isolation, and rejoice as you discover the original Garden of Eden” . . .
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I can tell you her website is not only fabulous, you can learn more about The
Seychelles Island, more about the author, her historical romance novel, and by
the time your done visiting, you’ll be ready to pack a bag and catch the next flight
to the islands! While Rosie was there visiting family and friends, she found time to
have an article done about her and the novel, and a fantastic must read
‘Author Interview’ too!. Here is one of the articles done as well.
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today
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 By N. Tirant-Gherardi

“From the opening lines the reader is drawn into a period long since evolved”.

“The author manages to skillfully hold the reader’s attention as the story develops
its numerous threads that set the stage for a flurry of love and passion in the midst of hardships”.

“Her penmanship is particularly remarkable in the manner in which she paints the
historical backdrop to the stage setting as she introduces the main players whose lives
and passions intertwine with the historical events of that period”.

“But perhaps to the author’s greatest credit is the illustration of the profound relationship
that develops between the two main characters, Anna and her beloved Louis. The reader
is drawn into this romance through the author’s touch for detail and ability to convey
those inner emotions to which we can all relate”.

“At the end of the day, the echoes from Anna’s oasis are of love, passion, hate and
revenge – all those human traits that make for a very powerful read indeed”.
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Watch Out for “Echoes from the Oasis” in the next edition of Elite Magazine …
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And if that wasn’t enough, a few weeks ago she attend The World Travel Market
and attended as a Guest of Seychelles Tourist Board. And hopefully will appear in a
Glossy Magazine that features The Seychelles and the Indian Ocean in Italy!
So we all need to keep our fingers crossed for her that this works out for her!! A little
more about Rosie Tirant-Longhurst.
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About The Author/Novelist:

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Rosie Tirant-Longhurst, aka A.R. Tirant, was born in the Seychelles in November 1958.
The daughter of a policeman and, the eldest in a family of four brothers and four sisters.
She grew up on the northern coast of Mahe island, in the tiny seaside village of
Beau-Vallon. Her working life started in 1975 as a nurse at Mahe’s Victoria Hospital,
and followed thereafter by a long career in the Hotel Industry. She emigrated to
England in 1995, and lives in West Sussex with her husband. She has two grown-up
sons and a granddaughter.
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Beau Vallon, Seychelles | Editorial » THE INTERVIEW | By: Gerard Govinden
(See her website for the full interview) Seychelles-born author Rosie Tirant Longhurst now
residing in England says her debut novel is aimed at preserving what she likes about Seychelles.
(Rosie Tirant-Longhurst) …

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(Seychelles News Agency) – “The book is not one about Seychelles but because it is set
in Seychelles I have been able to write a lot about what we have and do in Seychelles,
where we come from. It’s about what makes us Seychellois.”

This is how Seychelles-born author Rosie Tirant-Longhurst describes her debut novel
‘Echoes from the Oasis’ that has received rave reviews.
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Yes, the Amazon Reviews are coming in and they all tell how much readers are
enjoying her new Historical Novel, myself included! Here are just a few quotes from readers on how well they enjoyed, ‘Echoes from the Oasis’, By: A.R. Tirant  …
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“A thoroughly enjoyable read and a vibrant, engaging plot. The author’s descriptions
of what Seychelles and its society would have been like at the turn of the 20th century
is done with much imagination” …

 5 Stars!
“A highly entertaining debut novel” 

 5 Stars!
“Very touching. Written straight from the heart” 

 5 Stars
“A book worth reading“!.
So that’s what my good friend and fellow author, A. R Tirant has been up to with all the fun and happenings for her new novel/book. I urge you to go visit her wonderful new website, and as always, … tell her Author, Cat Lyon sent you from, Lyon Book & Social Media Promotions!
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(Photo’s from her website gallery)
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Much Happiness & Blessings Friends,
Author, Catherine Townsend-Lyon 🙂
http://www.amazon.com/Echoes-Oasis-R-Tirant/dp/099280860X/

 

 

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