Our Friends From Strong Social Are Back and Share Why Content Marketing IS Important …And Can Cost You SALES.

“The importance of content marketing is something that all companies including authors need to recognize in today’s digitally dominated business environment.”


With well over half of the world’s population using the internet regularly, it makes very little sense for all types of companies not to be investing in content for your marketing efforts. Users want to read, engage, and share informative and valuable content regularly. Why would a brand not want to be a part of that?

Well, statistically speaking, most brands and authors? you have a literary brand and most are using some form of content marketing strategy, so that is not the problem.

Instead, the issue is that most of these brands don’t understand the concept of content marketing. And as a result, their strategy is to create and post content, hoping that potential customers will somehow be enticed and ready to buy their products.

Unfortunately, it’s not always that simple. Content marketing is a form of inbound marketing. The idea behind this digital marketing strategy is that instead of bombarding people with ads and promotions, you are providing your target audience with valuable content in exchange for their business.

Through this investment in content will cost you time, it will give you numerous benefits, which will increase your conversion rates and bottom line. What’s more, you will be able to circumvent the so-called ad fatigue that’s been plaguing advertising for some time now.

So, why will ignoring content marketing cost you sales?

Or to put it differently, how will content marketing help you increase your sales and conversion rates? What are the benefits of content marketing, and how can you utilize it to your advantage? Here are a few reasons why you should invest in content marketing.

Good Storytelling

Inbound marketers need to be able to tell a good story to help their organizations gain more followers. Humans are predisposed to good storytelling, and they will be more inclined to follow your brand if you are posting engaging custom content. It was Nirmal Gyanwali, a Sydney-based web design expert, that said “Content marketing, when done properly, is bound to generate more inbound traffic to your site for the reason that good content marketing focuses on what the people want to hear and not what the business wants to tell them. Stories are good bait. [Listeners will] always bite.”

As such, the stories you tell need to be in tune with what your target audience (readers) wants to hear. Take a friendly and accessible approach that’s able to captivate your audience with valuable insights and authentic stories. This type of custom content will be more likely to bring in sales. It will also help you develop meaningful relationships with customers, which will build trust in your brand’s authority.

Increased Website Traffic

Statistics show that successful content marketing campaigns generate up to 7.8 times more website traffic. It is a significant margin, considering that your website should be the central hub of all of your digital marketing initiatives. Basically, the more people that come to your site, the more sales you’ll be able to generate. Just ask your sales team about it.

Posting high-quality, consistent content on social media platforms, whether it’s in the form of blog posts, video content, images, infographics, etc.. should provide your target audience with a call to action redirecting them to a landing page on your site.

Better Website SEO

We all want our websites to rank high in Google’s search engine. If it’s on the first page and among the top three search results, even better. But for that to happen, you need excellent search engine optimization for your website. Luckily, creating content that your audience enjoys will help improve your search results rankings. Keep in mind that with Google’s somewhat recent algorithm updates, low-quality content will have a negative impact on your site’s searchability.

Marketing statistics show that long-form content, somewhere between 800 and 1,600 words, generates the best results. Not because of the word count, exactly, but because of the extra time and effort, you have to put into it. With longer content, you need to do more research, add more backlinks, and increase the chances of having your blog post backlinked, in return. Google’s algorithm update takes these things into consideration, and as a result, long-form content is currently the way to go to improve SEO.

Image result for free images of google seo

Superior Lead Generating

While content marketing is, on average, 62% cheaper than outbound forms of marketing such as paid advertising, it also can generate three times as many leads. The key to using content to generate qualified leads and customers is distribution. Getting your content in front of the right people can be somewhat challenging at first.

There are many options as far as places to post in hopes of bringing traffic back to your site. Among these, LinkedIn groups, Facebook groups, Medium, and other social networks are the best places to start.

When your marketing team is creating content for sharing on these busy networks, they should prioritize the following:

  • Aesthetics (appealing background) 
  • An attention-grabbing headline
  • Strong bullet points (based on benefits)
  • Social proofs & call-to-action (testimonials, media mentions, and opt-in forms)
  • Visual appeal (a personal photo, if appropriate)

Stronger Customer Relationships

By keeping your customers engaged with interesting content in their social media feeds, you are sure to build stronger and longer-lasting relationships with them. Fail to develop meaningful content that provides answers to the questions your customers are asking, and you will see many of them turn to the competition.

A product-heavy digital marketing strategy is no longer viable for providing a positive brand experience and generating leads. After being constantly bombarded with ads and promotions, millions of people are turning to ad blockers for relief. Offering constant sales and promotions will not always help either. This is especially true if these offers don’t match with the consumer’s buyer’s journey stage. And if they don’t meet the customer where they’re at, these may even turn them away.

Always Be Testing

Successful business owners like our friends of ‘Lyon Media and Literary Services’ no longer ignore the importance of providing valuable content creation to enhance customer experience and engage with their target market. Catherine is always researching for the best possible places for content about her authors, their books, and brand to gain more results in sales, exposure, and more reviews as she helps to build their readership, media,, and website following.

Your customer-focused content marketing strategy should deliver consistent and meaningful content that resonates with your audience at every stage of their customer journey, building trust with them along the way. This is the best and most proven way for you to increase your sales in the digital age and develop meaningful relationships with your customers and your target market.

We sure hope you find this information within this post helpful. Please stop by our website and blog at ‘Strong Social’ today to see how we can help you!


We are a team of Professional Digital Marketers since we started in 2013, we have had the privilege to work with over 600+ companies and have managed over 2000 social media profiles. We are proud to be recognized as one of the leading digital agencies by Clutch.co in 2019.

We help companies with digital marketing needs, from building a new Website, Social Media Management, SEO, Blog Writing, Advertising, and Lead Generation. Our strategies will help increase your online visibility, modernize your brand, make you stand out in your industry, and grow your business.

“Cat Lyon’s Reading and Writing Den” Blog Home of ‘Lyon Media and Literary Services’

cat vampire

Weekend Featured Article That Cat Couldn’t Have Written and Shared Any Better! Book Marketing 101 by Strong Social.

How to Be Cost-Effective With Your Digital Marketing Plan ~ Strong Social.


Image result for free images of marketing 101

Before the Internet, the advertising industry had a monopoly over media. If you wanted to advertise your brand and products/services, you needed to pay for an ad in your local or national newspapers, buy radio or television airtime, place ads on billboards, and so on. Now, anyone can advertise online for just a fraction of the cost of these traditional marketing techniques.

When it comes to brand promotion, both small businesses and large corporations have the same tools and strategies available to them. However, small businesses and startups have less money and fewer staff members they can rely on, which is why they should find ways to make their digital marketing plan as cost-effective as possible.

1. Social media

From startups to corporations to authors – everybody has a social media marketing strategy in place. Facebook, Instagram, Twitter, and LinkedIn are an integral part of every digital marketing strategy as they offer a large pool of potential prospects and tools for targeting specific market segments and demographics. Social media allows you to reach out to, stay in touch, and interact with your customers. This can significantly increase your brand’s visibility and requires just a portion of your marketing budget.

However, not every social media platform will help you maximize the benefits, so choose it wisely. Facebook has the largest pool of users and excellent targeting system, so it’s always best to start there. On the other hand, if you’re a B2B company, then LinkedIn should be your social media “weapon” of choice.

Use these platform’s analytics to understand your campaign’s performance, and engage with social media influencers. For choosing the right social media platform for your business, check out this guide on Medium.com.

2. Content Marketing

A well-designed content marketing process requires a content strategist, planner, creator, and editor. But if you don’t plan to post large amounts of content, this can be handled by one or two experienced content marketers.

When creating content, it’s important that it resonates with your audience. You can write informative and educational blog articles, engaging website copy, infographics, white papers, case studies, ebooks, or produce engaging video content. Whatever you want to go for (or your analytics point out that you should), remember that content marketing won’t give you any instant results. On the other hand, it is beneficial in the long run because it can help you build brand reputation, establish yourself as an authority in your industry, connect with potential customers, and build a trustworthy relationship with them.

Quality content can also help you rank higher in SERPs (Google loves the quality and relevant long-form content), increase your social media engagement (if your fans like it, they’ll share it), build your credibility, and help you generate and nurture leads.

3. Organic SEO

Paid search costs a bit more so you can go with the organic ways of improving website search engine rank. There are many ways to do it and prove to yourself that SEO doesn’t have to cost a lot. First, assess your website’s search engine optimization with Google Webmaster – register, verify your domain name, follow the steps, and the tool will give you some tips for your organic SEO, tailored to your specific website.


Image result for free images of google seo.

Because SEO targets people who are actively looking for products/services like yours, the website traffic you get is more qualified than in other marketing strategies, which will save you a great deal of money. Check out Neil Patel’s guide to SEO to get a better understanding of the concept along with some tips to get the maximum effect.

4. Email Marketing

Email marketing is not dead. It’s alive and well. It remains to be one of the most cost-effective marketing strategies out there. Even though it may seem to be lagging behind the latest digital marketing trends, email marketing can provide significant value to your customers. Email is a behavioral marketing tool, and thanks to personalization, segmentation, and behavior-triggered automation, you can boost customer engagement and turn them into your loyal brand advocates. Email marketing delivers the best ROI (in the US, for every dollar spent, it brings back $44), while the developments in machine learning will allow us to use email to predict what the customer does next.

5. Retargeting

Retargeting is one of the essential, cost-effective techniques for growing an audience. What is retargeting? It is known as remarketing. A form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. To be able to recognize a brand, people need to be constantly reminded of it. They may not remember it from when they initially visited your site, but you can re-engage them through retargeting, and many marketers see it as a sure way to drive repeat sales. With retargeting, you can ensure that they will come back to your site rather than go elsewhere to consume their content.

6. Mobile focus

Don’t forget about mobile marketing! There are billions of people around the world walking around with a smartphone in their pocket. Mobile ads get you more bang for your buck because they cost less than desktop ads. On Facebook and Google, it is possible to set up mobile campaigns and allocate your marketing funds to run only on smartphones with full browsers. This way, you can significantly stretch your budget.

To effectively advertise your business, product, and target your ideal customers, (readers) take your time to research and find out what will and won’t work for your company or brand as an author. By adopting some (or all) of these digital marketing strategies in your marketing plan, you will make your digital marketing plan more cost-effective, without sacrificing your ROI.

In case you need any help, reach out to Strong Social for help in blog writing, social media marketing, and lead generation. As a business leader, the chances are that you can do all these things yourself, but limited time and staff often make it challenging.


Jason Gordon – Founder


“Welcome Mike Dane of TruConversion Shares a Two-Part Series on How To Increase Traffic With Back Links”

Hello and Welcome Friends, Authors, and Writers,


As many of my author and writer friends know, I enjoy sharing guests on my blog.
I meet many helpful friends throughout social media who do various things to help me do my job better for all of my clients. And my guest “Mike Dane” just happens to be one!

He is PR Manager at TruConversion, a platform that will help take the many tools we use now to help gain traffic to our websites and blogs and put it into one nice helpful tool we can all understand and use, and sharing with us how to create backlinks to gain more traffic . . . .


Mike Dane
(Mike Dane, PR Manager for TruConversion.com)

What Mike shares is important, and  I convey to all my book clients and author friends, gaining more traffic gives us the opportunity to engagement and interacting with your readers on social media as it is a vital part of your book promoting efforts. And there are many tools to use, but having just one would be so much easier.

So when Mike emailed me with some fantastic articles of different subjects, I knew he had to be a guest who can teach us some important aspects of our marketing that we may not know about on how to drive more traffic to our books too!  So here is part one of a two-part series Mike has put together for all of us.


Visitor Session Recordings

How to build High-Quality Backlinks To Increase Blog Traffic ~ Part One

“If you have thought about SEO and taken the time to read about it, then you have come across backlinks.”

For some people, understanding this concept is sometimes a difficult part of SEO. Despite being one of the most used words in relation to SEO, many blog or website newbies find it hard to understand what backlinks are and the need to build high-quality backlinks.

Worry, not. In this post, we will delve into all the basic things about backlinks that you need to know, and believe me, by the end of this you will fully understand what this ‘monster’ word means, how to build quality backlinks and in turn, enjoy great SEO and amazing blog traffic.
Here is a sneak peek into what you should expect in this post:

What Are Backlinks:

Common terms related to Backlinks you should know

SEO advantages of backlinks

Number of backlinks your blog should have

What are quality backlinks

How do you build high-quality backlinks to increase your blog traffic?

What are backlinks:

So, what exactly are backlinks?

Generally speaking, these are incoming links to a webpage. Do you know when you visit a particular page and it has links that lead you to other pages? Yeah, that’s a backlink.

Common Terms Related To Backlinks That You Should Know

Before we delve deeper into backlinks, there are other common terms related to backlinks that you should know. Understanding these concepts will help you better understand your work and formulate great strategies.
Here we go:

Anchor text:

This is a very common term that refers to the text that is used to hyperlink. This text is visible and when clicked, sends you to the URL that has been hyperlinked to that word. You need to be careful with your choice of anchor text because they help you rank for keywords.


Here is how an anchor text looks like:

Link Anatomy


Source: Truconversion

As seen in the image above, the anchor text is usually visible in the sense that it stands out from the rest of the text. Some sites show the text in a different color (red in this example). In others, hovering the mouse on top of the text will show you that the word is clickable.

Link juice:
Link juice is where a web page passes when it links to your website’s homepage or any of your articles. This is important because it helps the web page rank better and also improves the domain authority.


Here is how it works:


Low-quality links
: These are links that come from automated sites, porn sites, harvested sites or spam sites. In actual sense, they do more harm than good. To avoid these, ensure that you get high-quality links (we will discuss this later) and also
avoid buying backlinks.

Do-follow link: By default, all links that you add in a blog post are do-follow links. This type of links usually passes the link juice.

No-follow link:

This is the opposite of do-follow links. Unlike do-follow links, links with a no-follow tag do not pass the link juice. This means that even if you have linked to another web page, as long as the link has a no-follow tag, the link will not pass the link juice.

Such links are not useful to your page as far as ranking is concerned because they contribute to nothing. You are best placed to use this type of links when you are linking to an unreliable site. A great example is the comments section of another blog.

Linking root domains:

This is the number of backlinks coming into your website from unique domains. To put it in perspective, even if one website has linked to your website 10 times, this will still be considered as a one-linked domain.

I understand that this is annoying but I think it is an essential caveat to backlinking. Otherwise, the playing ground for all blogs and websites would not be as level as it is at the moment.

Internal links:

These are links that go from one page to another within the same domain. For example, a link within Truconversion blog linking to a different post within the blog. This process is known as internal linking, a very complicated yet crucial technique that you need to learn.
Internal linking as we have discussed links parts of the same website to other areas. It is done for three main reasons. One, to help in website navigation (For example, from your blog homepage, visitors can click past posts or other sections);

Two, it defines the architecture and hierarchy of your website and three, which I will briefly discuss, is to distribute page authority and ranking throughout the site.

The seven tenets of internal linking are:


Create lots of content: Lots of content will mean that you have a lot of clickable pages.

Use anchor text: You can read about anchor text in our discussion earlier on.

Link deep: Go beyond the homepage and contact us pages. Link to deeper pages in your site.

Use relevant links: Just because you are sending people to other parts of the page doesn’t mean that you link for the sake of it. Remain relevant!

Use a reasonable number of internal links: 
Google ambiguously states that
internal links should be at a reasonable number. The exact number? Nobody knows. Just use what works for you.

Use links that are natural for the reader:
Ensure that you are user focused and use links that a user will find important. For example, links to content that is similar to what your user is reading.

Use follow links:
Please visit our discussion on the do-follow links to know what they are.

SEO Advantages of Backlinks:

We have learned what backlinks are and even briefly discussed other common terms that you need to know.

But you should be wondering, after all this, what exactly is the importance of backlinks to SEO and your blog traffic?

Wait no more! Let’s get started:

Improves Organic Traffic= More Traffic


Some time back, backlinks were the major metric for ranking a web page. At this time, pages with even low-quality backlinks ranked. This means that a page with a lot of backlinks ranks higher than other pages in all major search engines such as Google.
You Get Referral Traffic

The beauty of referral traffic is the fact that it is targeted and according toHarsh Agrawal, has low bounce rate.
Let me explain this logically.

If your blog has been linked to from a different website and traffic comes to you from this particular website, then these are basically people who have been referred to you by a particular person, to learn about that specific topic you have discussed.

Let me ask you. How many times have you failed to read a blog that you clicked to? In my case, very few times.

Do you know why? I usually click the link with the intention to read that post because the anchor text gave me a hint of what to expect on the other side.

Faster site Indexing:

Search engines are able to easily discover links to your site and lead to it when there are backlinks leading to you. This is an important aspect for new websites and blogs because they are discovered early enough.

To summarize, you need to build backlinks and also have as many unique ones as possible:

So, now that the number of backlinks matters, what is the ideal number for a blog post?

Number Of Backlinks Your Blog Should Have:

There is no exact number on how many backlinks your post should have. It all depends on what works for you.

Take Servando Silva for example. He took time to experiment and find out what worked from his site and what didn’t. Clearly, some of these things are better understood when you do your own SEO experiments and observations.

Is quantity all that you should care about? No. The quality of backlinks is also very essential in enhancing your blog’s reputation in search engines as well as increasing traffic.


What are Quality Backlinks?

With the current Google Penguin algorithm, websites that are cheating search engines with fake and spammy backlinks are getting penalized. Before this improvement, even low-quality backlinks ranked.

So, smart humans did this:

They went round the system, created backlinks from bogus sources in order to boost their positions in the Search Engines Results Pages (SERPs).

Google discovered this and now you must have legit and quality backlinks to boost your traffic.

Here are a few characteristics of quality backlinks:


Characteristics Of Quality Backlinks:

Should Be From A Trusted Source:

A high-quality backlink comes from a high-quality website which is also a trustworthy site.

So, the big question is how you determine that a website is trustworthy.

Usually, search engines use a set of trusted seed sites which they know for a fact are high quality. These websites are known to be difficult to get backlinks from, making them the mark of website quality. These include The Huffington Post, BBC, and CNN among others.

Also, website extensions such as .edu and .gov are rated as trustworthy by Google, hence are one of the seed sites. More to come in Part Two later this week.


*So, later this week I will have Part Two of Mike Dane of TruConversion’s Backlinks & More Traffic to our sites and pick up with more details and illustrations about seed sites. What an interesting and helpful series so far. Mike shows us just how all this works, but in easy terms, we can grasp and understand.  Let us never be afraid to learn New Things that will help us as bloggers and web owners. And I can apply this knowledge to my Book Promoting and Book Marketing efforts and all my clients will benefit* . . . 








“A Spotlight On O.M. & A Tip For My Author Friends Who Are Bloggers, By My Pal Opinionated Man”

Ok authors, this special spotlight re-share blog post is all yours!

Now one of my pet peeves, and now obviously I’m not the only one who complains, about the topic of using blog post TAGS. My good friend OM also seems to be agitated about this topic as well. So when I read his blog post today, I dropped everything to come share his post here on my book promotions blog.


Because I tell many of my author clients who also blog and by way of me twisting their arms to do so, that we need to make sure you use tags so readers and other bloggers will be able to see your posts.
Now I think that OM has done a fine job in his post about driving this point home, Because we all know he is really good at doing this in his own special, sweet and polite way right?

But? “We Gotta Love Him!” And many do! Her we go!


You all still suck at tagging