Happy 2019 PR Message From My Dear Friend Marsha of News & Experts. New Year and a New Branding For Authors!

2019 Offers A Fresh Start To Re-Ignite Your Personal Brand – BY Marsha Friedman

 

It’s that exciting time of year when we look with eager anticipation to the future, plotting out how we can make the coming 365 days even better than the previous ones.

Maybe you want to expand your business. Perhaps you hope to add a few percentage points to your sales goals.

As you set all those wonderful goals for 2019, make sure you don’t neglect to include a few resolutions for continuing to build your personal brand. These days, with the ever-changing media landscape, the opportunities to ramp up your publicity are more plentiful than ever, yet I don’t think people are always aware of that – or realize how to take advantage of those opportunities when they are aware.

For example, nearly all print publications have an online presence that helps them reach a potentially larger audience than when they depended on delivering to homes and newsstands within a limited geographic area. And it’s easier than ever for you to share with others any articles you are quoted in, either by posting links on your website or by making use of social media.

Meanwhile, new online publications continue to pop up, so the digital realm is creating additional print real estate – and additional opportunities for you.
So, as you toast the arrival of the New Year and prepare to take advantage of the digital domain’s publicity possibilities in 2019, here are a few things you should be doing:

Maintain a strong social media presence.
One of your best weapons in the quest for publicity is social media, which can help you make connections both with the media and with your target audience. Jay York, our senior digital marketing strategist, says it’s important to know which platforms are best for what you do. For example, let’s say you are a restaurant owner.

Instagram provides a platform for foodies photographing their meals, as well as an avenue to browse hashtags related to new and interesting cuisines. Facebook offers broad appeal and features such as event creation, which provides additional value to restaurants. If you’re a financial professional, Facebook, Twitter, and LinkedIn all are good. LinkedIn is a great place to build your network and authority with higher-end clients.


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Facebook’s ad network provides powerful tools for targeting the right audience. Twitter, like LinkedIn, also provides an opportunity to focus on building authority and networking with other industry and business influencers.


Develop a content-rich website.
Your website, among other things, provides you with a chance to be your own publisher. Are you miffed that no one else will publish your thoughtful op-ed article? Don’t pout! Instead, create a blog, providing those who visit your website valuable information based on your insight in your area of expertise. Update the blog at least every week or two so people will keep coming back to read your newest thoughts and advice for them.

Create a digital-media footprint.
Vow that in 2019 you are going to redouble your efforts to pitch story ideas to the media. Reach out to publications and let them know how their readers would benefit from what you have to say. (Remember your blog? You can share that with journalists as well, giving them an even better taste of the topics you can speak about.)

If you find success reaching top-tier media, great! But don’t neglect the seemingly smaller players, including trade publications and your local small daily and weekly newspapers. The articles that small publications write are sometimes picked up by larger publications, and all of it can be linked to on your website, helping to impress clients and potential clients that you are someone the media turn to when they need a voice of authority.

As you do all these things and the months of 2019 fly by, who knows how one great publicity success might lead to another. We once had a social media strategist who was asked to discuss a topic on a local TV station. The appearance worked out so well that for a while he became a regular on the show.

Those opportunities can build and build, and build some more!

Just maybe, 2019 will be your best year for publicity ever!

Let the fireworks begin!

Marsha!

~Please visit Marsha and her team of PR Experts at “Experts & News Today”
I am taking her Rich Website Advice Into the New Year and expanding from not only Literary services but also Social Media and Media Branding and Promoting Events too on my coming soon new website beginning in JAN 2019 here “Lyon Media Services!”

News & Experts

Cat’s A New Guest! My Book Promo Article on “Nothing Any Good” Writers Blog. Meet Dan Buri, Author/Writer.

What does Cat love just as much as helping authors and Book Promoting? Being a writer and sharing my knowledge and expertise for all authors to benefit!

I was invited to write a few Guest Articles over on “Nothing Any Good”   run by Author, Dan Buri. It is an informative site that Dan shares loads of writing tips and advice. I hope you will support us both by taking a visit, but here is a little more about Dan, and his published works!

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Have You Listed Your Books On BookDaily.com Yet Authors?

Hello and Welcome Authors and Readers,

 

Now it is not very often that I share many articles from some of my “go to book promo sites” I enjoy sharing with authors and writers. But when I got my email newsletter from BookDaily.com today, I read a great post about holiday gift giving of awesome books. And I myself have posted my clients books with a special message about just this fact. So I thought I would share this fantastic article that has tips and advice on how to boost sales from the holiday season. And you need to start NOW! It is a great time to hire someone to help promote your books.

Or even go do a holiday book promotion ad over at BookDaily. I did a one month book blast and it did increase my sales for that month. You can cancel, stop and restart a book promo there anytime. I hope this article share helps many authors with their holiday book promotions.  And make sure you go join free and get your own newsletter of book promoting tips by BookDaily.com . . .

4 Ways To Boost Book Sales For The Holidays | BookDaily #Authortips
By:

Myrlande E Sauveur
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Books make excellent gifts for any occasion. They are very affordable, easy to wrap and make great stuffing stuffers for the holidays. As an author you have to learn how to make the best of the holiday season to boost your book sales. Here are four ways to help you:

1. Be visible: Be where your readers are, be a source of information by becoming an expert in your field, and consistently bring value to them. Be active on social media, create a special holiday blog, offer to be a guest blogger on different blogs, be a guest on a local TV and radio show.

2. Make your book accessible: Having your book available in multiple formats and different channels will help boost your sales and you will never miss a selling opportunity, such as having hard copies for speaking engagements and instant sale; eBook format for worldwide distributions, Kindle for Kindle users, Nook for Nook users. EBooks are always great for last-minute gift.

3. Get your community involved: Many local organizations and businesses give out books to different charities and their employees for the holiday season; make your book be their book of choice by doing the followings:
• Find out which organizations/companies fit your book genre
• Creatively link the theme(s) of your book to their motto and engage in partnership
• Offer special holiday discount for buying in bulk
• Offer to be a special guest at their holiday events

4. Give back: The holiday season is all about giving back and make people smile so what’s the best way to do that than supporting a charitable cause with part of your proceeds?

You can create a “holiday buy for a cause” campaign, autographed copies giveaway, offer autographed copies with free shipping on your website. Give out bookmarks, and/or Free copy with the purchase of three or more. And don’t forget to ask them to recommend your book to their friends, family members and social media networks.

Happy selling and happy holidays.

 

( Books make great Holiday Gifts for your Readers on your list! )

Need Help As A Writer? Check Out “Be A Best Seller”

Hello Writers, Readers, and Authors,

What is one of my favorite places to visit for all things writing?
Be A Best Seller of course!
http://www.beabestseller.com/

Be A Best Seller
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It is a great place for writers and here is what they send out free every Monday when you sign up. Loads of writing tips and advice to be a best-selling author! I was a featured ‘Author’ a couple months ago through their, “Make It Happen” voice matters.
When you join, you get an awesome free interview by Jennifer of Oprah’s sweetie, ‘Stedman Graham’ that’s fantastic. They send out a newsletter and here is a little of what’s going on this Monday/week on Be A Best Seller!

Issue #100, BAB, Monday, March 30, 2015
Voice Matters. Dare To Share Yours.  Impact the World.

Hello Catherine,

Today is a special day for Be A Bestseller. Today marks the 100th issue of the inbox magazine, and in today’s Big Idea, Michaela poses a 100 Day Writing Challenge to anyone who’s game and wants to show that they truly are makin’ it happen with their writing career. 

 Also in this issue…

You’ll learn about a top rated book on Amazon that’s bursting with juicy tips and ideas to help you sell more books. Plus, you’ll get to meet this week’s Makin’ It Happen author Chris Kennedy, a fiction writer who’s also an elementary school principal. 

I hope this week’s issue ignites a spark in you to go from start to finish with a brand new publication. And as always, thank you for being a BAB subscriber!

 Write on,


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What Is The Driving Force That Made You Want To Become A Writer?  


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Celebrating 100 Issues With A 100 Days Writing Challenge!

 By Michaela Zanello

Today marks the 100th edition of the Be A Bestseller Inbox Magazine—time to break out the bubbly! It’s been a fabulous and insightful journey thus far, and I am proud to have joined Jen early in the process as she continues to build this wonderful community of writers, authors, and entrepreneurs.

Over the past 100 issues, we’ve met some amazing authors, some of whom are award winners, others have started their own publishing companies, and others still are using their unique voices to elevate their author brands and make a difference in the world.

We have also featured numerous great products and resources and had several talented writers inform and inspire us with their guest posts—writers including Dr. Morgan Giddings, Sara Hathaway, Sandra Beckwith, Dennis De Rose, Angela B. Chrysler, and Ara Grigorian.

And from pen names to podcasts, we have covered a whole slew of interesting topics in our Big Ideas.

Today, in honor of Be A Bestseller’s 100th issue, I am posing a writing challenge, one which involves starting a book from scratch and completing it along with a marketing plan in 100 days.

Meaning by June 28, 2015—100 days from today—anyone who chooses to participate will have a brand new book written and published; plus, they will have a marketing plan ready to implement. And the book can be any genre—fiction, non-fiction, memoir, a children’s book, or a collection of poems or essays.

What do you think, are you game?

100 Days Writing Challenge

The challenge will largely be up to your own scheduling and creativity. But here are a few basic tips and suggestions to get you on the right path.

What to Write

Your brain may already be teeming with brilliant ideas for what you want your book to be about. But if “On your mark, get set, WRITE!” doesn’t exactly get your creativity charging from the gates, here are 3 writing prompts you can use to help you get inspired.

Prompt #1: Location, location, location

Start by picking a scene, any scene—it could even be the room from where you are writing—and simply describe it in as much detail as possible. Be sure to include elements that capture the mood and tone as well.

Prompt #2: T.V. time

As you are watching television, take note of any interesting commercials. Then, craft a short work of fiction based on the commercial’s character dynamics and narrative. Choose one of the commercial’s characters and write from his or her perspective.

Prompt #3: Café eavesdropping

Go and sit in a nearby coffee shop. Write down everything you see, smell, and hear—from the busy barista, to the scent of java in the air, to the bits and pieces of dialogue you overhear—write it all down and try to pick up on patterns and anything that surprises you.

Character Development and Outlining

After you’ve got an idea of what you want your story to be about, it’s time to flesh your characters out and create an outline.

Basically, you want to learn as much as possible about your characters—from what they look like, to what their hopes, dreams, goals, and biggest fears entail.

TIP: Whenever I’m working on character development, I like to have my characters take the Myers-Briggs Personality Profiling test. The test helps discern things like how my characters view the world, how they interact with other people, and what their approach to problem-solving would be.

Next, it’s time to create an outline, which can eventually turn into your book’s table of contents. Break up your book into chapters and write a brief description of what is going to happen in each chapter.

TIP: You should know what your book’s ending is going to be before you start to write, because knowing your final destination makes it less likely to veer off course.

Make a Schedule

The challenge is set for 100 days, so it’s a good idea to reverse engineer that timeline. Depending on how long you expect your book to be, figure out how many days or weeks you have to write each chapter. For example, if you expect your book to have 10 chapters, you would have 10 days to write each chapter.

NOTE:  You will also need to factor in time for editing, a final read through, getting your book’s cover designed, and creating an overview of your marketing plan.

Make a schedule that works for you, but hold yourself accountable. If you set a goal to write one chapter a week, then hold yourself to it. Check out the Write or Die app to help make sure you follow through on your goals.

No excuses allowed. You’re makin’ it happen.

So, what do you say, are you going to take the 100 Days Writing Challenge? Let us know on the Be A Bestseller Facebook fan page and definitely give us a shout on June 28th too, once you’ve finished your book! We’ll check in with you closer to then. 😉

Happy 100th, BAB! And remember: Voice mattes. Dare to share yours. Impact the world.

Your “Write” Resource!

 

Sell More Books!

Written by Karen Hodges Miller, Sell Your Book! 100 Tips and Tactics was voted one of Amazon’s best books of the year in 2014. So you know it’s good stuff.

Jam-packed with marketing ideas and promotional tactics to help you sell more books, Sell Your Book! is an easy read that covers a variety of topics, including marketing on Amazon, effectively working with book distributors, and using social media to network.

Plus, in addition to the 100 tips and techniques that Karen goes over, Sell Your Book! It also has interviews with PR specialists, book marketing experts, and bookstore owners.
Get the inside scoop and fresh ideas to rev up your book marketing strategies!
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Chris Kennedy
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This week’s Makin’ It Happen author is bestselling science fiction/fantasy writer and self-publishing guru Chris Kennedy.

A fiction writer and elementary school principal turned publisher, Chris teaches students and aspiring authors how to become accomplished writers by honing their skills, inspiring their creative processes, and sharing his insider’s perspective on the world of self-publishing. 

Chris traveled a non-traditional path to becoming an author, proving there is no “right” way to get there. A naval officer for 20 years and then an elementary school principal for another 5 years, Chris finally tried his hand at writing while working as an instructional systems designer for the U.S. Navy.

Unable to find an agent to take him on, he chose to self-publish his first book Red Tide: The Chinese Invasion of Seattle, and he hasn’t looked back since.

To date, Chris has written 6 fiction novels. His first 2 books were the military fiction duology called Red Tide: The Chinese Invasion of Seattle and Occupied Seattle, which he followed with “The Theogony” science fiction trilogy: Janissaries, When the Gods Aren’t Gods, and Terra Stands Alone. His sixth novel is Can’t Look Back, which is the first installment of a new, epic fantasy trilogy.

Chris used the experience he gained publishing these books to write his non-fiction book Self-Publishing for Profit: How to Get the Book Out of Your Head and Into the Stores.

Additionally, after having seen the latest version of the Nation’s Report Card, which indicated that only 27% of American 8th and 12th grade students can write at a level of “proficient” or better, Chris developed a program called “Total Engagement: Giving Young Authors a Voice,” which he is now working with schools to implement.

Chris’ program brings published authors into schools as a way of encouraging students to write more and sharpening their literacy skills. By developing and publishing classroom anthologies, Chris gets students excited about writing by enabling them to include “published author” on their college applications.

You can earn more about Chris and his work at:

http://chriskennedypublishing.com, where you can get on his mailing list or become a character in a future book.

You can also “Like” him on Facebook at https://www.facebook.com/chriskennedypublishing.biz or follow him on Twitter at @ChrisKennedy110.

So there you have it! A great informational newsletter from, Be a Best Seller ~ Voice Matters ~ Make it Happen. . .
Make sure you go visit all the links for helpful info, and sign up today and you’ll receive some awesome writing tips and information to make you the Writer You Can BE!

Until next time friends,
Catherine Townsend-Lyon, Author & Book Promoter 🙂

 

 

 

“JUST TWEET IT BABY”! Use Twitter As Part Of Your Author Book Promotions And Social Media Marketing Plan…

Hello and Welcome Friends, Writers, & New Visitors,

 

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Yes! That’s right. My opinion is….”Just Tweet It Baby!
Not many know that I have self-taught little ole me all about “Social Media & Book Promotions,” and it’s not easy. Social Media is forever changing and evolving, so keeping up on all the latest “HOT PICKS” is a job in itself. For me though, that’s part of the fun of learning new things about Social Media Marketing!
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So I thought I’d share a few things I found out about Twitter.com that I didn’t know before, and want to share some of their other services that enhance your Twitter experience, and save you time in the process. Now since I’m not an actual business, with a virtual store front. No, I’m just a penniless first time author promoting my paperback & eBook,  as to help others in Recovery from Gambling Addiction. I also share about living with undiagnosed, and then diagnosed Mental illness & disorders, as well as speak out about my own childhood trauma & abuse here on my blog. I share what I went through not as a victim, but as a survivor to let others know they are not alone, and help is available with NO Shame attached.  So I use Social Media to share information, educate, inform, and raise awareness of these important issues. And I use Twitter as part of my messaging this info out into the world!

Twitter has actually come a long way to helping many of us share information in a quick, short informative posts! Only 140 characters to be exact,…Lol,  but the hard part is to build your following of followers, so others will network with you in the form of Re-Tweets, Favorite your tweets, and share them with other tweet peeps!
For me as a person in Recovery, and is important to do, I use many HashTags#  in all my tweets to get my information to the targeted readers who maybe interested in what I’m tweeting about. I love to interact with others, and I try to show that too in my tweets as well. Why not get a reaction? Nothing wrong with that. It helps to create a “Buzz in Tweet World”!  Most all my tweet services I use are free, save you time in posting tweets, and you get a longer exposure time of your single tweet. For me that’s all things recovery, and all about my book and where they can find it, and learn where to visit me on both my blogs and Social Media sites. Come follow me on Twitter here,  @LUV_Recovery  &  @kitcatlyon….

One of the awesome tweet tools I use is here at: http://www.twilk.com/ where you can go and display your Twitter Supporters & Followers as your background of your twitter profile. It’s really fun to do. It shows you CARE about your tweet pals. Another great service for Twitter is http://www.commun.it.com/
Here is a little more about how you can use Twitter in many ways, and about how Commun.it helps you keep track of your peeps who interact with you!
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Discover more

Twitter is the best way to connect with people, express yourself and discover what’s happening. Get started at discover.twitter.com.

Take Twitter with you

Go to about.twitter.com/products to get Twitter on your mobile device.

Marketing with Twitter

Dig into targeting, analytics, promotional tactics and marketing tools.Who will you reach on Twitter? How will you reach them? How can you tell if you’ve done a good job? Target with precision, connect directly with your audience and make sure you hit the mark.

Here’s how:
Here’s more:

Meet “Twine Social” They Make Your Media Content Look Good! And My Friends At “Pro Writing Aid” Too!

Welcome Friends And Readers,

 

When I come across tools for Social Media, and ones that can not only make us Look Good across the Web, but save time and keep our media content in order, I enjoy sharing them with you. I recently signed up at; http://www.twinesocial.com/ because it seemed all my BFF’s & some of my supporters all seem to be there! Like my girls on Twitter; @SixBrownChicks  @ZondraHughes  @blackissocial, and @TwineSocial too! Here is a little more of “What & How” they can make you “Look Good” across the Web!
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Get your Twine Social Hub On!
Twine Social collects your brand’s social media content, and arranges it in a beautiful and dynamic view.
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What Is Twine Social?
Twine Social collects your social media content, and arranges it in a beautiful and dynamic view. It provides the tools you need to grow and engage your social audience. Display any social media content on your digital properties, and drive massive social engagement.
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Connect any combination of social media feeds, including hashtags, from any social media network and Twine Social will aggregate your content onto one stunning destination on your website, TV, video wall, or display.
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Your customers see your brand in action, making Twine the perfect social media hub.Twine is richly interactive and engaging. Get beautiful presentation of your photos, videos, and other social media elements on your digital properties.
Watch your user engagement skyrocket.
Award winning social aggregation. We bring a personal and effective approach to social media. Bring your brand alive with Twine.
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WHY CHOOSE TWINE?

+215% visit duration. +60% average page views per visit. Twine is the ideal tool to drive higher social media engagement.

Twine Features
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Twine is a powerful social platform, bringing together your social media content and streams from around the web. Our easy-to-use user interface enables you to quickly connect your social media profiles, moderate content, and promote your social media profiles in real time.
Supported Networks ~Twine supports every major social media platform. Connect your brand social media profiles, and your social content will appear – beautifully presented – in near real time.
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Pricing. All of it. No Hidden fees. (Really.) Each plan allows you to display social media from Facebook, Twitter, Instagram, Google Plus, and more.
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So what are you waiting for? Go visit them here; http://www.twinesocial.com/ and get stared today! I did! http://www.twinesocial.com/AuthorCatLyonLuvRecovery
I’m going to go add the rest of my Media Links.
Everyone’s there, so why not come JOIN in the Social Media FUN!

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OK Writers, Bloggers, and Authors, this ones for YOU! Meet the team at “Pro Writing Aid”
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My next share is of a wonderful and helpful writing & editing tool offered by; “Pro Writing Aid”… http://prowritingaid.com/ They have a free editing tool you can go try for yourself with a copy & paste sample of a post, then it will analyze it for you and tell you what needs fixed. You can download the software to use as well. So here is a little bit more of what they offer!
Improve and edit your writing
ProWritingAid is your free online writing editor and personal writing coach. Of course it checks your grammar but it does much more to help you improve your writing:
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Online grammar and spelling checker;
  • Online plagiarism checker;
  • Improve readability;
  • Find overused words;
  • Improve dull paragraph structure;
  • Find repeated words and phrases;
  • Check for consistency of spelling, hyphenation, and capitalization;
  • Eliminate clichés and redundancies;
  • Create a word cloud of your text;
Eliminate vague, abstract, and complex words from your writing. 19 free reports to improve your writing comes with service.
Our premium version makes editing even simpler…
If you’re a professional then time is money. ProWritingAid premium will significantly reduce the amount of time that you need to allocate for editing your work.
The premium edition of ProWritingAid combines our reports with a powerful document editor, allowing you to edit as you go and choose from a list of suggested replacements for grammar and spelling issues.
The premium edition costs as little as $35 for 1-year with significant discounts on multi-year, and multi-person licenses. Many people find that using the premium edition significantly speeds up their editing.
Premium subscribers can also access our premium WordPress plugin that brings the power of ProWritingAid into the world’s most popular blogging platform. Whether you’re a professional writer, a student, an academic, a civil servant, or a businessperson ProWritingAid will help you to improve your writing! .

Authors & Writers

For many professional writers ProWritingAid is the perfect way to save money on professional copyediting services. ProWritingAid will catch many of the same things as a professional copyeditor but without the cost.
A good professional copyeditor will cost at least $40 an hour. Using ProWritingAid before sending your work to a copyeditor will save you money and leave the editor free to concentrate on more important stylistic issues.
ProWritingAid has a number of reports specifically designed for the professional novelists, such as the pacing report that will highlight areas of slow pacing (e.g. back-story), allowing you to easily spot areas with too much back-story and not enough action.
*So go give “Pro Writing Aid” a visit and test your writing in their free editor tool and see the difference in your writing today. The have competitive prices for the “Premium Services” they offer too! http://ProWritingAid.com/
I hope these tools will help you as much as they help me. I really enjoy both. These are my own opinions and they are not advertising, it is from my own personal use and experience with both these Websites & Services…
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HAPPY WEEKEND & BLESSINGS ALL,
CATHERINE TOWNSEND-LYON
Author Of “Addicted To Dimes”
http://www.amazon.com/dp/0984478485