Author Spotlight: Kim Carter, Award-winning Writer Shares How Writing Saved Her Life With The AJC and Her Eighth Chilling Historical Mystery Novel Released.


LIFE ~ Courtesy of The Atlanta Journal and Story
By Nedra Rhone, The Atlanta Journal-Constitution



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Award-Winning Author Kim Carter (Herron)



Let’s Keep the Written Word Going

“My mother instilled in me early on the importance of a handwritten thank- you note. I’ll never forget how proud I was to receive my first set of monogrammed stationery.  I would give anything to know where she’d purchased it now.  It was a lovely shade of pale pink and looked very hoity toity!  Long story short, I was all that.”


In September 1999 Kim Carter (then North) was on the way to drop her son at school before heading to work downtown when she suffered a grand mal seizure behind the wheel of her Grand Prix. She was 33, a mother of three and had never had a seizure in her life.

Carter and her 10-year-old son survived the terror and no one was hurt but the event set her on a long path to recovery. Carter credits her immediate survival to the brave couple who helped guide them to safety. But as the weeks of medical exams, medications and despair turned into months, she said it was writing that saved her life.

Eight months after the incident, Carter began writing mysteries like the ones she read by her favorite authors including the late Sue Grafton and Atlanta-based Karin Slaughter.

“It was my safe place. I had lost so much of my independence that was the one place where I could still be productive,” said Carter. “Even if it was just for me, even if it was a hobby, it was soothing.”

It would take several years, but Carter would eventually publish the books that once lived only on big floppy discs. Her 2016 novel “Murder Among the Tombstones,” — the first book in a series about two 70-year-old women who decide to become private investigators —  is a finalist for the 2018 Killer Nashville Silver Falchion award for best thriller. The winner will be announced Aug. 25.


"Murder Among the Tombstones," by Kim Carter has been nominated for a Killer Nashville award.
Murder Among The Tombstones – Kim Carter

It is an honor Carter never could have imagined when she was pecking out plots on the desktop computer she set up in her laundry room. After the traffic incident, Carter had developed agoraphobia. She worried that she would have another seizure at any given time.

She had only learned about what happened that day after the fact. How her foot stiffened on the pedal and sent the car shooting down GA 138 at 70 MPH. How a passing couple realized what was happening and drove their car next to hers to warn other drivers out of the way. How her 10-year old son, Austin, would climb down to the floor, push her foot from the gas and press hard on the brakes until the car rolled across several lanes of traffic and came to a stop near a Saturn dealership.

Carter spent three days in the hospital and underwent weeks of medical testing. She searched for and found the couple that helped her. She even appeared on several televisions shows and in an AJC story. It was an emotional time, said Carter, and the seizures just wouldn’t stop.

It was hard to shake the anxiety and depression that her condition was bringing to her life. She was a mother of young children but had limited mobility and her marriage was headed for divorce.

One day, she sat on the swing set in the backyard and resolved to do something to help her find some peace. So she moved an old desk into the laundry room, set up her computer and started writing.

When the kids were at school or at night when she felt she needed to decompress, she was at her computer coming up with characters.

“I remember thinking, I have always been a reader. I thought about all my favorite authors and I thought about what I liked and didn’t like about certain books,” said Carter. “I said I was going to write the way I want books to be.”

Initially, no one knew what she was doing. But gradually she would print out her pages, roll them up with a rubber band and share them with neighbors.

In 2002, she began working on her second book. This time she did a lot of research. She visited a warden at the prison and an inmate on death row. She went to the Fulton County Examiner’s Office and began networking.

The process got her out of the house and lifted her mood. She began outlining her stories using sticky notes and story boards. Though she was in and out of the hospital several times with health issues, her kids were thriving and her hobby kept her engaged.

Over time she reconnected with a family friend and after a shared dinner, they married in 2004. Her late husband, Julius Herron encouraged her writing and she began sharing more and more of her manuscripts.

In 2005, she self-published her first book, “No Second Chances,” and threw a big launch party at the performing arts center in Newnan. They made the rounds of book fairs, sold books online and when they traveled they would give away books to people all over the globe and watch orders come in from around the world.

Then the seizures came back.

Julius set up a new desk and office for her. She cried over her old beat up desk but began writing again.

For her next book titled “And The Forecast Called For Rain,” Carter worked with a small publishing house. When the book was released she had a signing at Barnes and Noble and sold more than 200 books. But despite what felt like success, the deal with the publishing house wasn’t a good one. Carter was disappointed and tired.

Her self esteem plummeted.


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“I felt like I wasn’t really a writer,” she said. So she stopped writing for about a year. She began to feel depressed and the seizures started up again. Julius thought it was because her mind was idle. 

Four years ago, when the couple visited a convention for owners of greyhound dogs, they met Kelly Keylon, co-owner of Atlanta Water Gardens. The became fast friends and Keylon also encourage Carter to write again. “You have talent. You do not want to give up,” he said to her.

Keylon was so sure of Kim that he founded Raven South Publishing to publish her books. They had to learn how to run a publishing company from the ground up and learned a lot as they worked with printers, cover artists, and editors.

Carter began tackling her writing again. One story was inspired by a girl’s trip to Biloxi, Miss. During a cemetery tour, Carter spotted a tombstone with a baby lamb on top. It said only, “Baby Belle.” She wanted to learn more about this little baby who seemed to have no family. It was so heavy on her mind, it became a plot twist in her book “Sweet Dreams, Baby Belle.”

It turned out to be the book in which Clara and Iris, the nosey widows who launch a second act as investigators were first introduced. She patterned the two characters after her mother and her mother’s best friend. “Readers love ‘Baby Belle” but I think what they loved the most were those two characters,” Carter said. So she decided to focus a series around them.

“Clara and Iris offer a humor break but they are also very smart women,” she said. She has now finished and just released her eighth book, a historical novel called “Dark Secrets of The Bayou“… A chilling gripping suspense filled historical mystery novel like no other she has written to date.

Soon after the idea formed, Carter hauled Keylon out to Greenville to look at an old RV so they could all take a road trip to do research for her current book release. Carter hopes her readers feel like they know her characters and she loves meeting with fans.

“I love doing book clubs and meeting people who read and hearing what they think about the books,” she said. At the end of the book club meetings, she leaves everyone with a note to send out to someone that has influenced their lives in big and small ways.

Carter also continued her connection to Baby Belle. She and Keylon have donated five large angel statues to the Old Biloxi Cemetery to watch over all of the babies buried there. The Killer Nashville nomination has helped give Carter the boost she needed to continue to reach higher and write the kinds of books that readers want to read.

Kim Carter Visiting Another Cemetery



“I just remain so shocked and humbled that people are reading, purchasing and enjoying what I have written,” she said. “For anyone who is writing and struggling, don’t give up. Just keep doing it even if you are just doing it for the love of writing.” 



NEW NOVEL BY AWARD WINNING WRITER KIM CARTER

Released on Amazon and Amazon Kindle


Dark Secrets of the Bayou Kindle Edition

by Kim Carter (Author)  Format: Kindle Edition and Paperback

4.7 out of 5 stars    39 ratings 5-Star Awarded Book Review by Readers Favorite for “Dark Secrets Of The Bayou”
https://readersfavorite.com/book-review/dark-secrets-of-the-bayou ~ Jan. 2021
Amazing Amazon Reviews!


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Book Buzz - Let Us Create Some Buzz For Your Book!!! | Mystery, Suspense –  Dark Secrets of the Bayou by Kim Carter




Cat Sharing a Few New Marketing Tips For Authors and Other Stuff…


It has been a while since I have shared some Marketing and Promoting Advice/Tips with all the authors and writers who stop by and visit the “Reading Den.” I always get good tips and also do my own research on what is trending and hot in book promoting or large book sites that offer low-cost or FREE promoting. I want to share some changes as well that have made in regards to my small literary business. Readers seem to be back to reading all formats and not just e-books and audiobooks.

More and more authors are also releasing new books like crazy and my business is finally picking back up after last year and due to the COVID virus. So let me start with a fantastic new place I came across that covers and promotes your books through Twitter and it’s FREE to register and promote your books! Who doesn’t love free? The book site is called “Book Club Pro” and the link to Register is >>>> https://www.bookclubpro.com/users/sign_up and it really is free to use. All you do is fill out the form, create a Author Profile, then start adding your books! Pretty Simple!

When you begin listing your books, they don’t have to be on promo sale. But this IS a great place and tool to use if are reducing the price of your e-book for a promo sale. Either way? Your books will great exposure. And make sure you ADD your Amazon Link to your e-book listing. I forgot at first and could not understand why my books were not being tweeted automatically! Yes, they do all the tweet posts for you! So go now and get your books listed.



Now about Cat’s business changes. I have changed my business name to Lyon Literary Services & Marketing Plans and the “GUY” who runs my official website of the same name is working hard to get the changes done that I need for the domain and what I am now offering.

So, I made a temporary page for what I’m offering and doing now here this website. So instead of Cat putting it all here? You may visit my page that has the three Marketing Plans we offer and all come with free consulting, referrals, and book ad discounts.

VISIT: https://catlyonsreadingden.com/welcome-readers-and-authors-to-cat-lyons-reading-den-blog-home-of-lyon-media-services-literary-consulting/

If you are looking for help or would like to purchase a plan and work with Cat? Just send my an EMAIL: lyonmedia@aol.com and we can set an appointment to chat and discuss what your goals are for your books. My testimonials and current authors we have custom made marketing plans will be finished soon, but check out my sidebar Photo Gallery to see who are working with or our former recent clients.

Cat’s main goal for our clients is of course, great exposure, increased sales and book reviews! Put Cat to work on your next book release and will make it SHINE!


Lyon Literary Services & Consulting








Authors? How Do You Handle “Bad Book Reviews?” An Article Share That Just Might Help! Courtesy of ‘Insecure Writer’s Support Group.” #10? My FAV!

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A MUST VISIT FOR Writers and an Article Reshare About?  “BAD REVIEWS”

Bad reviews! Any writer with a published book gets crappy reviews. How do we deal with them?
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Here are ten tips:

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1 – Refrain from responding
As much as you might want to respond, either politely or with harsh words, don’t do it. Once you’ve left a comment or sent out a Tweet or posted to Facebook, your negative response will be out there for all to see forever. You might get a few fans to rally to your cause, but most will view you as the villain, not the reviewer. Even if you later delete it, the damage is done. Sending an email is a bad idea as well. So refrain from adding fuel to the fire and keep your grumblings private.

2 – Know that it’s part of the process
Guess what? We all get negative reviews. It goes with the territory. Remember, you created art. Art is subjective and not everyone will like your book. You can’t please everyone. (And if you do, then you really didn’t say anything of value.)
Shake it off and move on.

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3 – Laugh about it
What are you going to do—cry? Might as well laugh about it! Often a bad review is just as poorly written. So turn the tables and have a good chuckle about it.

4 – Remember they add validity to good reviews
What do you think when a book has nothing but five-star reviews? You start to wonder, don’t you? Friends and family of the author? Paid reviews? A couple bad reviews mean some readers were honest—which means the rest of the good reviews are probably honest as well. Plus sometimes people want to know if the book is really that bad and they read it!

5 – Look for constructive criticism
Often two and three-star reviews will offer constructive criticism. Look for it. Is there any validity to what they said? Can you see areas where you can improve or issues you need to address? (Several reviewers didn’t like the fact there were no women in my first book. I listened and made sure there were several women in the next one, including a female main character. That book garnered better reviews than the first.) Learn from the bad reviews and write a better book next time.

6 – Don’t focus on the negative
We tend to focus on the negative. We can have a hundred great reviews and one bad one. Which gets our attention? The bad one! Who cares? When doing averages, what do they always do? They drop the top numbers and the bottom numbers. So ignore that bad review and don’t even factor it into the equation.

7 – It’s just one person’s opinion
Everybody has an opinion. And they are just that—opinions, not facts. So one person didn’t like your book? Big deal! Out of millions of readers, that’s not even a drop in the bucket. (Unless all of your reviews are bad!)

8 – Don’t let it stop you
Yes, putting a book out there is scary. It’s a creative endeavor, which makes it a little more personal. We can’t take it personally though. We have to believe in ourselves and not let bad reviews stop us. Have you ever encountered a jerk at your work? Did it cause you to give up and stop working forever? No! So don’t let a negative review from someone you’ve never met stop you.

9 – Write the next book
This is the best thing you can do! Just hunker down and write your next book. Show those naysayers that you are a great writer. Take your experience from the previous book and pour it into the next one. Besides, you’ll be so busy writing, you won’t have time to worry about bad reviews.

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10 – Kill off the reviewer in your next book
If all else fails, then just put that reviewer into your book as a murder victim or monster that is slain by the hero!

So come by today for more tips and advice at “The Insecure Writer’s Group”…

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“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows, in the end, the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.” – Teddy Roosevelt

How do you handle bad reviews?

****CAT****

 

“Ode to The Book Review”… Readers? How Come You Won’t Leave a Review When Done Reading a Book?

Welcome Avid Readers. Authors, and All-New visitors, 

As a book marketer and promoting many fine authors, the biggest thing that eludes ALL AUTHORS, WRITERS, and Marketers … WHY DON’T A READER LEAVE A BOOK REVIEW? 

Seriously. I really want to know what the reason is. If you are an AVID Reader, then you know how important a book review is for a writer who hards very hard on their craft and then to have the audacity to publish their work …

AND IS WHY a book review for us is so important. Be it a good, bad, or indifferent, book reviews are a way readers can let writers know how and why they loved a read or …not so much. It offers us, as writers, maybe some corrective advice if say a good mystery was missing elements or maybe the ending could have been better.

So, I came across a few book blogs that had some good advice and shared feelings of WHY books reviews are so important and thought I’d share them. As readers, I hope it will help all my readers who visit to understand the “WHY”…  *CAT*

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Hello, readers!

Remember, you don’t have to purchase my books from Amazon to leave a rating or review. If you were gifted any one book, downloaded them for free, bought them, found them in a Little Library, found them at a rest area, at a mall, some other random place, etc… You can still leave a rating. I encourage and ask that you do so, regardless of how you received any copies. If you really enjoyed my books, let me know. My main concern is how well you liked my stories, not how much I can make.


Ratings and reviews really help. It helps other readers know that they are getting a good read, and it also helps me, the Author. When I see how much someone enjoyed one of my books, it reminds me why I’m doing this in the first place. I want you to have a new literary universe that you can lose yourself in after you had a long, frustrating, or busy day.

So, go ahead and leave a rating or review at AmazonGoodreadsBarnes & NobleBooks A Million, etc. You don’t have to post much more than two or three words if you don’t want to. Even just a star rating will do. After that, you can follow me on my many social media platforms.

Thanks, and I as all authors appreciate the time you spent reading our books and reading this post! 

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A SAMPLE OF HOW TO WRITE A QUICK BOOK REVIEW:

Since most reviews are brief, many writers begin with a catchy quip or anecdote that succinctly delivers their argument. But you can introduce your review differently depending on the argument and audience. The Writing Center’s handout on introductions can help you find an approach that works.

In general, you should include:

  • The name of the author and the book title and the main theme.
  • Relevant details about who the author is and where he/she stands in the genre or field of inquiry. You could also link the title to the subject to show how the title explains the subject matter.
  • The context of the book and/or your review. Placing your review in a framework that makes sense to your audience alerts readers to your “take” on the book. Perhaps you want to situate a book about the Cuban revolution in the context of Cold War rivalries between the United States and the Soviet Union. Another reviewer might want to consider the book in the framework of Latin American social movements. Your choice of context informs your argument.
  • The thesis of the book. If you are reviewing fiction, this may be difficult since novels, plays, and short stories rarely have explicit arguments. But identifying the book’s particular novelty, angle, or originality allows you to show what specific contribution the piece is trying to make.
  • Your thesis about the book.


Summary of content:

This should be brief, as analysis takes priority. In the course of making your assessment, you’ll hopefully be backing up your assertions with concrete evidence from the book so some summary will be dispersed throughout other parts of the review.

The necessary amount of summary also depends on your audience. Graduate students, beware! If you are writing book reviews for colleagues—to prepare for comprehensive exams, for example—you may want to devote more attention to summarizing the book’s contents. If, on the other hand, your audience has already read the book—such as a class assignment on the same work—you may have more liberty to explore more subtle points and to emphasize your own argument. See our handout on summary for more tips.

Analysis and evaluation of the book:

Your analysis and evaluation should be organized into paragraphs that deal with single aspects of your argument. This arrangement can be challenging when your purpose is to consider the book as a whole, but it can help you differentiate elements of your criticism and pair assertions with evidence more clearly. You do not necessarily need to work chronologically through the book as you discuss it.

Given the argument you want to make, you can organize your paragraphs more usefully by themes, methods, or other elements of the book. If you find it useful to include comparisons to other books, keep them brief so that the book under review remains in the spotlight. Avoid excessive quotation and give a specific page reference in parentheses when you do a quote. Remember that you can state many of the author’s points in your own words.

Conclusion:

Sum up or restate your thesis or make the final judgment regarding the book. You should not introduce new evidence for your argument in the conclusion. You can, however, introduce new ideas that go beyond the book if they extend the logic of your own thesis.

This paragraph needs to balance the book’s strengths and weaknesses in order to unify your evaluation. Did the body of your review have three negative paragraphs and one favorable one? What do they all add up to? The Writing Center’s handout on conclusions can help you make a final assessment.

IN THE REVIEW:

Finally, a few general considerations:

  • Review the book in front of you, not the book you wish the author had written. You can and should point out shortcomings or failures, but don’t criticize the book for not being something it was never intended to be.
  • With any luck, the author of the book worked hard to find the right words to express her ideas. You should attempt to do the same. Precise language allows you to control the tone of your review.
  • Never hesitate to challenge an assumption, approach, or argument. Be sure, however, to cite specific examples to back up your assertions carefully.
  • Try to present a balanced argument about the value of the book for its audience. You’re entitled—and sometimes obligated—to voice strong agreement or disagreement.

    But keep in mind that a bad book takes as long to write as a good one, and every author deserves fair treatment. Harsh judgments are difficult to prove and can give readers the sense that you were unfair in your assessment.

  • A great place to learn about book reviews is to look at examples. The New York Times Sunday Book Review and The New York Review of Books can show you how professional writers review books.

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IT REALLY IS SIMPLE!

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News & Experts Are Back and Marsha Shares WHY a Media Pitch Needs To Be Well Planned To Be Successful …

4 Tips For Creating Successful
Media Pitches
 by | Feb 19, 2019

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Anyone who’s tried their hand at promoting a brand through PR can tell you that grabbing the media’s attention isn’t always easy.

Each day, newspaper journalists, as well as hosts and producers of TV and radio talk shows, scroll through a never-ending barrage of email messages, many of which they no doubt delete without reading.

Let’s face it, they couldn’t write about or report on all those topics even if they wanted to. Time just doesn’t allow it. So, with competition for the media’s attention so fierce, is it even possible to separate yourself from the pack and land an interview that will help build your credibility as a go-to expert in your field?

I’m here to tell you that, yes, it is possible, though a challenge if you have no experience playing the media’s game, which is why so many people turn to professionals. Still, if you’re determined to do it on your own, let me share a few things you need to keep in mind that can help you achieve success.

First, remember that while your goal is to promote your personal or company brands, that’s not the media’s goal. If your pitch sounds like a commercial, the media will suggest you contact their advertising departments.

As I point out in my upcoming bookGaining the Publicity Edge: An Entrepreneur’s Guide to Growing Your Brand Through National Media Coverage, what the media actually do want is useful and interesting information they can share with their readers, viewers, and listeners.

So, with that in mind, here are four tips to help make your pitches more successful:

  • Keep it short. You no doubt have a lot to say about your topic, but don’t say it all in your pitch. Print journalists and TV and radio show hosts don’t have time to read a thesis, no matter how remarkable your insights are, so keep it succinct. Think of those pitches as more like a movie preview, not the feature presentation. Certainly, include enough information for them to get the gist of what you can talk about, but leave all those extraordinary details you are tempted to cram into the pitch for the actual interview.
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  • Solve a problem. The best ideas for articles and talk show interviews are those that help solve a problem the readers or audiences face. People perk up when your message means something to them personally, such as providing them tips on how to stick with a diet or save more for retirement. Ask yourself this: What are some of the problems my clients or customers are trying to solve? Those problems—and the solutions you can offer—can be the inspiration for a pitch.
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  • Playoff what’s happening in the news. You increase your chances of engaging the media’s interest if your pitch aligns with something they are already writing and talking about. What’s going on that fits into your area of expertise? Are you a surgeon who can explain a new breakthrough involving your specialty, and what it will mean to patients? Are you a divorce lawyer who can comment on the latest celebrity split? One of our clients was a scientist who could talk about an eclipse that was in the news. We kept him busy with radio interviews leading up to that astronomical event!
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  • Highlight your credentials. Why should the media—and the media’s audience—listen to you? Don’t dump your entire resume in the media’s laps, but you do want to include a short summary of relevant information about your background and expertise. For example, if you are a financial professional, let them know what licenses and certifications you have, and that you’ve been a partner in your firm for 10 years.

Finally, understand that pitching the media can take patience. Your first pitch might not get any takers. Your second and third might not either.

Don’t despair. At the end of your pitches, let the media know that if they have no interest in this particular idea, you’re available to talk about other topics related to your expertise as well.

“In the publicity game, persistence pays off.”

Diligently yours!

Marsha Friedman,  PR Expert

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HAPPY NEW YEAR YOU – Brand Yourself For 2019! Should Our Brand Be All The Same? Guest Jason From Strong Social Tells Us.

Happy New Year’s Eve and Welcome All! Brand Yourself in 2019!

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Brand Voice – Should It Remain the Same Across All Social Networks

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How is your brand personality determined?

It is largely determined by the words you use in communication, as well as the kind of sentences you write. Your brand voice reveals whether your brand is corporate, academic, deadpan, grave, serious, witty, funny, clever, and so on.

When defining a company’s brand voice, the problem is that rigid guidelines can stifle you. Your brand’s personality has to appeal to different people in different locations, so like a human personality, it has to retain some elasticity. Like, a central character that can convey a message in different tones. For example, your blog posts may appear enthusiastic and professional, while the promotional copy for your social media shares should probably be less enthusiastic.

Here’s what you should know about ways of using your brand voice across different social networks.

1. Instagram

Instagram is the place for B2B and B2C companies. On this platform, you can drive brand engagement and awareness with positive visuals and copy. Thus, on Instagram, you can use the classic marketing tone.

On Instagram, the line that divides branded content and UGC (user-generated content) is quite blurry. Also, it is more challenging to spot Ads, especially from influencers with undisclosed relationships with brands. When it comes to hashtags, Instagram is quite friendly towards the use of hashtags. According to SproutSocial, about 80% of all users follow at least one brand, while 7 out of 10 hashtags on Instagram are branded. It means that you should be as clear as possible about what you want your followers to do – click the link in Bio, tag a friend, or swipe up for a free trial if you are running ads.

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2. Facebook

Facebook is an exciting opportunity for any brand being that it’s the most extensive social media network in the world. With 2.27 billion monthly active users, it’s very challenging to stand out and maximize your reach. You need a distinct brand voice and identity.

What makes an effective Facebook copy? It should be accessible, familiar, and slightly informal. Unlike Twitter or Instagram, Facebook’s user group is more intergenerational. That’s why the emotion that dominates the platform is nostalgia. The content that can recall the “golden years” of your readers resonates best, whether you want to reach out to Millennials recalling the 1990s or Baby Boomers.

On the other hand, if you can’t appeal to nostalgic content, you can use particular calls to action, such as – join the debate, develop an opinion, and inform yourself. Have the copy tell your audience that there’s a larger conversation happening without them. Facebook audiences want to be entertained, so hit them with your most potent and most human content.

4. Twitter

Active Twitter copy is quick and witty. There is so much conversation happening so fast that brands often can’t move quickly enough to keep up. It is the platform of instant information, and people there want to know what’s going on this very second. Twitter is no place for old news. That’s why you should use it to experiment with your brand voice because Twitter users appreciate a more daring and experimental voice. If you have any humorous and funny content where you’re trying out some jokes, you should use Twitter as your experimental ground.

If all you’re sharing are dull press releases, people most likely won’t follow you. Better have something funny or something valuable to add to a conversation.

5. LinkedIn

According to Pew Research Center, LinkedIn is mostly used by people in the 30-49 age range. Most of them are college graduates in urban areas. The number of LinkedIn users increased to 500 million between the years 2016 and 2017. Being a professionally-oriented social network, people go there to look for jobs or to offer them, as well as share valuable content. That means that your LinkedIn copy should take the readers straight to the point, without beating around the bush. The competition is a lot less fierce than on Facebook, but you’ll still need to give a fresh and unique angle to your material to attract your audience.

To conclude, your brand voice does have to stay coherent across all social media channels. However, every social network is specific and attracts different people. The best brand voice strategy is to have an inner brand voice, but deliver your messages and engage in slightly different tones that resonate the best on each social network.

So in the coming in NEW YEAR, make sure you Brand Yourself effectively throughout Media and Social Media TOO!

Please visit my friend Jason of StrongSocial for more amazing tips and articles all of 2019! Cat

My Friend Marsha Is Back of ‘News & Experts’ PR Firm. She Knows Mainstream Media!

How Small Publications Can Play A Big Role In Your Publicity Efforts …

 

I don’t believe I’m going out on a limb (well, at least not too far out) when I say that nearly everyone recognizes the giants of journalism. Such venerated (and at times vilified) publications as the New York Times, the Wall Street Journal, the Washington Post and USA Today are hard to ignore, even if you’re not a regular reader or subscriber.

But as wonderful as they are, these behemoths of the reporting world aren’t the only option for those who long to see their names in traditional and online print.

Small towns throughout the country also are blessed with daily or weekly newspapers that keep their communities informed about who’s engaged, who died, whose child made honor roll and what the city commission and school board are up to these days.

These more obscure practitioners of journalism still serve a significant role in our information age, but admittedly without the luster and renown that those top-tier publications enjoy.

That’s why if you’re seeking to promote your brand, you could be thinking that it’s OK to ignore these lesser lights of the print and online media world in your quest for publicity.

Stop right there!

 

Let me tell you why that would be a mistake. These smaller venues, whether they appear online or in old-fashioned ink on paper, can be more important than you realize as you build your reputation as an authority in your field.

How so?

 

  • People read those local publications. Weekly newspapers and small dailies still attract a loyal readership for one simple reason: They provide readers with articles that have a direct impact on their lives and keep them apprised of what’s happening with people they know. If you want to promote your brand, it never hurts to start with your hometown newspaper. It can be a stepping stone to bigger things, plus as a bonus, you get to hone your interview skills in preparation for that day when the New York Times calls!
  • Smaller publications can have a bigger reach than you think. What happens in lesser-known media venues doesn’t necessarily stay in lesser-known media venues. Story ideas that bubble up on the local level can get noticed at the national level. Many smaller newspapers also are owned by large newspaper chains, and the publications within that chain share articles with each other. That means your interview with a small weekly in Wisconsin could be printed in sister publications far and wide. The fact is that not everything that grabs widespread attention begins life on the front page of the New York Times.
  • The media follow the media. There is little doubt that your friends (and potential clients and customers) are going to be impressed if you’re quoted in the Wall Street Journal or USA Today. How could they not be? But many of the authoritative voices that journalists at large publications seek out didn’t take a direct route from anonymity to the media spotlight. Instead, they built a media presence at smaller publications, establishing a trackable online presence. If you offer yourself as a source to top-tier media, those reporters are almost certain to Google your name. If they that see that other publications – even smaller ones – quoted you, they are more likely to view you as a credible source..

One final point worth noting. A Pew Research Center study in 2017 showed that Americans place greater trust in local news media than they do in national news media. The study showed that 25 percent of those surveyed said they trust their hometown news organizations “a lot” and 60 percent said they trust the local media “some.” That compares to 20 percent who said they trust national news organizations a lot and 52 percent who said they trust national media some.

Perhaps some of that trust in local media can rub off on you! After all, if the local media trust you enough to seek your insight about your area of expertise, potential customers or clients will be more inclined to trust you as well!
Locally yours,

Marsha

P.S. If you’d like professional help getting coverage in the press, and being interviewed on radio and TV, give us a call. We’ve been providing this service to clients for 28 years. We also offer a comprehensive social media marketing program for select clients, where we do it all for you.

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So friends, If you’re interested in Marsha’s help, please call here at 727-443-7115 Ext. 231, She’d love to hear from you! Let her know Catherine Lyon Sent YOU!

Marsha Friedman

Summer Reading – What Is Our Former President, Barack Obama Reading While Traveling to Africa This Summer?

Since I know summer is the best time for reading good books, it seems our former President, Barack Obama is an avid reader too! Now, I have known this since way back when and while actually running for office. But recently I saw on his Facebook page his shares of summer reading he will be doing while traveling to Africa. I thought, “why not share what Barack will be reading this summer with all of you.”

Barack, while in office, was always a “surprise” visitor of bookstores no matter where he happened to be, or where he happened to be traveling as our President. He was never shy about saying “hello” to all the patrons and workers that happen to be inside the stores either! I feel that is some of what makes him such a special person. And there are many documented visits through the eight years he held office, just look them up on Google!

So here, courtesy of what he posted on his Official Facebook Page today is all about traveling to Africa and what he will be reading while on vacation. ~Catherine Lyon

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Over the years since, I’ve often drawn inspiration from Africa’s extraordinary literary tradition. As I prepare for this trip, I wanted to share a list of books that I’d recommend for summer reading, including some from a number of Africa’s best writers and thinkers – each of whom illuminate our world in powerful and unique ways.”
~Former -President Barack Obama

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“This week, I’m traveling to Africa for the first time since I left office – a continent of wonderful diversity, thriving culture, and remarkable stories.”

I was proud to visit sub-Saharan Africa more times than any other sitting President, and I’ll return this week to visit Kenya and South Africa. In South Africa, the Obama Foundation will convene 200 extraordinary young leaders from across the continent and I’ll deliver a speech to mark the 100th anniversary of Nelson Mandela’s birth. Kenya, of course, is the Obama ancestral home. I visited for the first time when I was in my twenties and I was profoundly influenced by my experiences – a journey I wrote about in my first book, Dreams from My Father.

Over the years since, I’ve often drawn inspiration from Africa’s extraordinary literary tradition. As I prepare for this trip, I wanted to share a list of books that I’d recommend for summer reading, including some from a number of Africa’s best writers and thinkers – each of whom illuminate our world in powerful and unique ways …



Barack Obama’s Summer Reading List:

Things Fall Apart by Chinua Achebe
A true classic of world literature, this novel paints a picture of traditional society wrestling with the arrival of foreign influence, from Christian missionaries to British colonialism. A masterpiece that has inspired generations of writers in Nigeria, across Africa, and around the world.

A Grain of Wheat by Ngugi Wa Thiong’o
A chronicle of the events leading up to Kenya’s independence, and a compelling story of how the transformative events of history weigh on individual lives and relationships.

Long Walk to Freedom by Nelson Mandela
Mandela’s life was one of the epic stories of the 20th century. This definitive memoir traces the arc of his life from a small village to his years as a revolutionary, to his long imprisonment, and ultimately his ascension to unifying President, leader, and global icon. Essential reading for anyone who wants to understand history – and then go out and change it.

Americanah by Chimamanda Ngozi Adichie
From one of the world’s great contemporary writers comes the story of two Nigerians making their way in the U.S. and the UK, raising universal questions of race and belonging, the overseas experience for the African diaspora, and the search for identity and a home.

The Return by Hisham Matar
A beautifully written memoir that skillfully balances a graceful guide through Libya’s recent history with the author’s dogged quest to find his father who disappeared in Gaddafi’s prisons.

The World As It Is by Ben Rhodes
It’s true, Ben does not have African blood running through his veins. But few others so closely see the world through my eyes like he can. Ben is one of the few who’ve been with me since that first presidential campaign. His memoir is one of the smartest reflections I’ve seen as to how we approached foreign policy, and one of the most compelling stories I’ve seen about what it’s actually like to serve the American people for eight years in the White House.

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And This Includes READING …  Happy Summertime Reading Friends!
~Author, Catherine Townsend-Lyon