Can You Become an ‘Instant’ or Overnight Media Success Authors?

I just read a great new article by my dear friend and PR expert Marsha Friedman in my newsletter from her PR firm. So, Marsha is back and shares and explains, time matters when it comes to media success. It doesn’t happen overnight and especially for authors and their books. Marketing your brand as an author and marketing your books takes a lot of work! Here is what Marsha says about this topic … Catherine *Cat*

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The Time And Toil That Lie Behind ‘Instant’ Media Success

Have you ever heard actors, singers, or even authors who became “overnight sensations” explain that their success didn’t happen overnight after all?

Instead, it was the result of lots of toil, along with years in which they languished in obscurity before – after much persistence – they rose to prominence and finally achieved “instant” fame.

Building your personal brand works in somewhat the same way. You can’t expect to bolt out of the starting gate one day and end up the next morning on the front page of a major newspaper or on the set of a national TV show.

So, the bad news is that success in the publicity and personal-brand-building world can take time. The good news is, for those willing to put in that time and effort, success does happen – and often in a big way!

Case in point: One of our clients was just featured in an Inc. magazine article that focused entirely on her and her message, along with a mention of her book! That’s not a common occurrence with this publication.

But this was no overnight achievement. She’s been our client for a year, and in that time we steadily helped her build both a stronger social media presence and print media presence. Would Inc. magazine has devoted so much space exclusively to her if she hadn’t built her authority over the last 12 months? Unlikely.

I share her success story for a couple of reasons.

For one thing, this shows what can be accomplished by those who find a message that resonates with the media and who keep at it, realizing that publicity and brand-building must be ongoing.

The second reason I share her story is this: On occasion, we encounter clients who don’t have a strong media presence and yet expect this sort of media attention instantly. They struggle to understand why we don’t just call up journalists or TV producers and explain how great they are or how wonderful their product or service is. They assume the media will be eager to talk with them.

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It doesn’t quite work that way. Sorry to say, the media may not be that interested in you – not yet anyway.

But you’re in good company. The top-tier media at one time weren’t into plenty of people who later became household names. No one cared about interviewing Mark Zuckerberg until Facebook started becoming a phenomenon that couldn’t be ignored.

That said, though, there are ways even an “unknown” can start to build a media presence and promote a personal brand, such as:

  • Promote your expertise rather than your product or service. As I mentioned earlier, members of the media likely won’t care about you or what you’re selling. What they do care about is your expertise. Do you have valuable information you can share with their readers, viewers or listeners? If you’re a financial professional, what tips would you offer for retirement planning? If you’re a small business owner, what advice would you give others who want to start a business? The media may not perk up their ears at your name, but they could be swayed by the knowledge you bring to the table.
  • Don’t dismiss the small victories. Everyone wants to be quoted in The Wall Street Journal or USA Today. They want the Today Show to interview them or Entrepreneur magazine to come calling. That’s fine! It’s great to dream big and we help many of our clients enjoy such successes. But don’t fall into the trap of ignoring smaller media opportunities. They help establish your online presence, provide opportunities to hone your message and give the top-tier media greater confidence that you’re a credible and authoritative voice in your industry.
  • Never give up. While a quick dash from anonymity to media darling could happen, it’s not the norm. You may send out pitches and get no response. You might be interviewed for an article, then be left out when it appears in print. Don’t despair. Be persistent. Sometimes it’s a matter of hitting the right journalist with the right pitch at just the right time.

If you’re starting to think this sounds more like a journey than a quick trip, you would be right. And, for those who care about personal brand building over the long haul, it’s a journey that has to be ongoing.

Once your efforts die, so will media interest – and they’ll turn to the next “overnight sensation”!

Instantly yours,

Marsha! (We Help Authors Too! http://newsandexperts.wpengine.com/book-promotion-services-for-marketing-a-book/

 

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News & Experts PR Firm
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Wesley Chapel, FL 33544
Toll-Free: 800-881-7342
Local: 727-443-7115

My Guest Today – Marsha’s PR Insider! Get Your Brand As An Author Ready For The New Year on Social Media.

How Social Media Turns You Into A Valuable Media Commodity   by

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All I can say is I just love Marsha Friedman from The PR Insider! I have learned SO much from her through the years about PR, Social Media, Branding, and Book Marketing. She is well respected and very inspiring to many .  .  .  .

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If you’re savvy enough to be using social media as part of your branding efforts – and I know that you are – then you’re also savvy enough to want to get the most out of those efforts.

After all, when you’re using social media for personal or business branding, you’re not out to learn how many of your high school classmates have grandchildren, or “like” the photos of your niece’s wedding.

Instead, your goal – or at least one of your goals – is to build a loyal following and then leverage that following to enhance your marketing and branding efforts as an authority in your field.

Because here’s the thing: the greater your following, the more intriguing you’ll appear to the media gatekeepers you’re trying to attract to spread your message.

Let’s face it, most people in the media are inundated with requests from people who have a story to tell, a product to sell or a service to promote. If you manage to cut through all that clutter and get on the media’s radar, one of the first things they will do is Google your name or your company’s name and check out your presence on social media.

It gives your credibility a strong boost if the media find that you are widely followed on social media sites. Here are just a few ways your social media following can pay marketing dividends for you:

  • A large, built-in following makes you an asset to the media. The bigger your following the more impressive you’ll look when the media take a peek into your online world. As a result, a journalist will be more inclined to interview you, and a TV show or radio show host more likely to want to talk with you on the air. Simply put, the more popular you are, the more valuable you are as a guest or interview subject.
  • Once you’ve achieved some media coverage, your social media following is your doorway to sharing that coverage with an even wider audience. There is so much information on the internet competing for attention that it’s a challenge for any one article or interview to achieve much notice. That’s why you have to give any coverage you receive a little nudge – or maybe even a big shove!

    Let’s say, for example, that you’re interviewed for an article that appears in a national publication. If you share a link to the article on your social media sites, you have immediately broadened the potential audience for that article. But it doesn’t stop there. Many of your followers may share it with their followers, widening the reach even more. If you’re lucky, it could even lead to the article or interview with you going viral! You’ll like that and so will the media outlet you helped shine the spotlight on.

  • If you’re looking for a book deal, that social media following will be influential. Traditional publishers who are mulling the risk of taking you on will be more inclined to do so if you have a large number of people following you.
  • A large social media audience can attract sponsors interested in tapping into your audience because they’re after the same demographics. That could be a deep well of revenue for you.

Building an extensive social media following and making the best use of it is not only smart, it’s essential if you want to take advantage of the marketing and branding opportunities that social media present.

When the media start checking you out, you want them to be impressed with what they find. And at that point, the whole situation could become almost self-perpetuating. A growing audience can help lead to media attention. Media attention can help grow your audience.

What an extraordinary development that would be!

Perpetually yours,

Marsha 

(P.S. If you need professional help with your branding and social media efforts, give us a call at 727-443-7115 ext. 215.)

ABOUT MARSHA FRIEDMAN:

Marsha Friedman launched EMS Incorporated in 1990. Her firm represents corporations and experts in a wide array of fields such as business, health, food, lifestyle, politics, finance, law, sports, and entertainment. She consults individuals and businesses on a daily basis and is frequently asked to speak at conferences about how to harness the power of publicity.